Women in Magazines: Research, Representation, Production and Consumption

Cover......Page 1
Title......Page 6
Copyright......Page 7
Contents......Page 8
List of Figures......Page 11
Introduction......Page 12
Part I Thinking About Women’s Magazines......Page 34
1 Fragmentation and Inclusivity: Methods for Working with Girls’ and Women’s Magazines......Page 36
2 Landscape for a Good Woman’s Weekly: Finding Magazines in Post-war British History and Culture......Page 51
Part II Ideals of Femininity and Negotiating Gender Norms......Page 64
3 Gender, Reproduction and the Fight for Free Love in the Late Nineteenth-Century Periodical Press......Page 66
4 Inter-war Czech Women’s Magazines: Constructing Gender, Consumer Culture and Identity in Central Europe......Page 77
5 Make Any Occasion a Special Event: Hospitality, Domesticity and Female Cordial Consumption in Magazine Advertising, 1950–1969......Page 92
6 Righting Women in the 1960s: Gender, Power and Conservatism in the Pages of The New Guard......Page 103
Part III Women, Magazines and Employment......Page 116
7 Getting a Living, Getting a Life: Leonora Eyles, Employment and Agony, 1925–1930......Page 118
8 ‘Corresponding with Men’: Exploring the Significance of Constance Maynard’s Magazine Writing, 1913–1920......Page 136
9 The Married Woman Worker in Chatelaine Magazine, 1948–1964......Page 148
10 Nanny Knows Best?: Tensions in Nanny Employment in Early and Mid-Twentieth-Century British Childcare Magazines......Page 159
Part IV Young Women in Magazines......Page 174
11 The American Girl: Ideas of Nationalism and Sexuality as Promoted in the Ladies’ Home Journal during the Early Twentieth Century......Page 176
12 A Taste of Honey: Get-Ahead Femininity in 1960s Britain......Page 194
Part V Women’s Bodies from Second Wave Feminism to the Twenty-First Century......Page 210
13 Popular Feminism and the Second Wave: Women’s Liberation, Sexual Liberation and Cleo Magazine......Page 212
14 How Ladies’ Home Journal Covered Second Wave Health, 1969–1975......Page 225
15 Beauty Trade and the Rise of American Black Hair Magazines......Page 239
Contributors......Page 252
Bibliography......Page 259
Index......Page 272