Winning Strategies for the New Latin Markets

Winning Strategies for the New Latin Markets......Page 6
© 2003 Pearson Education, Inc.......Page 7
Contents......Page 14
Foreword......Page 20
Preface......Page 22
PART 1 The New Environment......Page 30
CHAPTER 1 Latin Business in the New Economy......Page 32
Macro Outlook: Economics of Uncertainty......Page 36
Regional Integration Scenarios......Page 42
Technology Trends......Page 49
Company Strategies......Page 62
CHAPTER 2 The Latin Consumer Markets: Convergence or Fragmentation?......Page 70
Size of the Latin Market......Page 72
Drivers of Buying Power in Latin Markets......Page 75
Latin Market Consumption Patterns......Page 86
Segmenting the Latin Market......Page 93
Connectivity in Latin America......Page 102
Latin Markets in the Twenty-first Century......Page 109
CHAPTER 3 The Latin Market Competitive Landscape......Page 112
The Structure of Competition in Latin America......Page 113
Multinational Firms and Corporate Strategies......Page 139
PART 2 Sector-Specific Strategies......Page 154
CHAPTER 4 Building the Infrastructure Network......Page 156
Massive Infrastructure Investment Needs......Page 159
Infrastructure Reforms......Page 162
Investors’ Expectations for Reformed Infrastructure Markets......Page 172
Regional Network Strategies in Reformed Latin American Infrastructure......Page 176
Telecom Argentina: A Narrow Regional Integrator......Page 184
Integrator or Specialist?......Page 192
CHAPTER 5 Reaching the New Latin Consumers......Page 198
Consumer Value in Uncertain Times......Page 199
Positioning to Meet Consumer Value in Latin Markets......Page 202
Building Brands in Volatile and Uncertain Markets......Page 207
Level of Market Aggregation......Page 216
Unilever: Blending Global, Regional, and Local Strategies in Latin Consumer Food Markets......Page 226
Retail Metamorphosis in Latin Markets......Page 233
Integrators and Specialists in Consumer Markets......Page 237
CHAPTER 6 Funding the Latin Market Growth......Page 246
Trends in the Financial Services Sector......Page 247
Strategic Responses of Financial Institutions......Page 252
Financial Firm Strategies: From Diversified Competitors to Niche Players......Page 271
Grouping Strategic Responses......Page 285
CHAPTER 7 Improving Health Services and Products......Page 288
Regional Health Profile......Page 289
Health Reform......Page 293
Pharmaceutical Markets: Scope and Growth......Page 310
Conclusion......Page 325
PART 3 Conclusion......Page 326
CHAPTER 8 Windows of Opportunity and Winning Strategies for Latin Markets......Page 328
The New Latin Market: Latin American or American Latin?......Page 329
Strategy in Uncertain and Volatile Markets......Page 333
Drivers of Opportunities......Page 335
Windows of Opportunities......Page 336
Links to the Global Economy......Page 339
Strategies for Latin Markets......Page 344
Winning Strategies......Page 351
Brand Relevance: Key to Implementing Winning Strategies......Page 352
Conclusion......Page 353
Endnotes......Page 354
Index......Page 380