What I Know About Running Coffee Shops

Introduction\nMy Cafés\nFirst Things First: Get A Job\nThe Building\nChoosing A Location\nWhat Are You Looking For?\nGreat Business Idea vs. Great Business Model\nGo Big Or Go Small\nFootfall\nThe Little Things\nThe Premises\nWhat Should You Ask The Experts About?\nBuilding And Contracting\nThe Final Decision\nThe Café\nThe Basics\nBuilding Trade\nThe Bleeding Bunny Rule: Workflow, Efficiency & Perception\nBe Two-Faced\nSelling Retail Coffee Bags\nLoyalty Cards\nThe Delivery Drivers\n50¢ Security\nTables & Chairs\nToilets\nThe Plated Napkin & Other Continuous Struggles\nCoffee\nCoffee, Briefly\nMilk Slows You Down\nThe Importance Of Water\nA Drink By Any Other Name\nKnowledge : Coffee : Equipment\nExtra Hot\nMake The Worst Cup Better\nStaff\nHow to Hire People\nContinuity Is The Cheapest Staffing Strategy\nCulture\nCulture Trumps Quality Control\nThe Correlation Of Nice\nRespect\nDon’t Speak Ill Of Your Competitors\nAssertive vs. Aggressive\nDon’t Boast About The Long Hours\nAn Email Never Solved An Argument\nFamily & Friends\nSocial Media\nWe Are All Marketing Scum\nTwo Guys & A Bottle Of Milk\nHave Fun\nNumbers\nCoffee As A High Margin Product\nUnderstanding Margins\nThe Staff Cost Equilibrium\nKeeping Track\nAcknowledgements