User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis (Advanced Studies in E-Commerce)

Preface
Introduction
Contents
1 The Current Status and Trends of Cross-Border E-commerce Development
	1.1 Research Background and Significance
		1.1.1 Research Background
		1.1.2 Research Significance
	1.2 Cross-Border E-commerce Industry Development and Research
		1.2.1 Research on Cross-Border E-commerce
		1.2.2 Cross-Border E-commerce Industry Development Status
		1.2.3 Cross-Border E-commerce Platform Research
		1.2.4 Cross-Border E-commerce Logistics Research
		1.2.5 Research on Cross-Border E-commerce Payment and Pricing Strategy
		1.2.6 Research on Cross-Border E-Commerce Tax and Supervision Policy
		1.2.7 Research on the Purchasing Intention of Consumers on Cross-Border E-commerce Platforms
	1.3 Cross-Border E-commerce Online Shopping Behavior Research
		1.3.1 Cross-Border E-commerce Shopping Influencing Factors Research
		1.3.2 Cross-Border E-commerce Shopping Behavior Mechanism Research
	1.4 Current Status of Cross-Border E-commerce Policy Research
		1.4.1 Research Status of Policy Implementation Process
		1.4.2 Research Status of Policy Effect Evaluation
	1.5 Theoretical Basis of Cross-Border E-commerce
		1.5.1 Network Word-Of-Mouth Dissemination
		1.5.2 Customer Perceived Value Theoretical Model
		1.5.3 Bayesian Network Model
		1.5.4 Competitive Advantage Theory
		1.5.5 Sentiment Analysis in Text Mining
		1.5.6 Double Difference Model Metric Analysis
		1.5.7 Mediation Effect Model
		1.5.8 Policy Literature Metrology Analysis
		1.5.9 Data Visualization Theory
	References
2 Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports
	2.1 User Consumption Behavior Demand Analysis
	2.2 Data Capture and Cleaning
		2.2.1 Source of Online Comment Data
		2.2.2 Data Capture and Information Analysis
	2.3 Data Secondary Driving Indicator Quantitative Scoring
		2.3.1 Comment Data Preprocessing Cleaning
		2.3.2 Comment Data Keyword Extraction
		2.3.3 Comment Data Secondary Driving Indicators
		2.3.4 Standardization Scoring of Secondary Driving Indicators
	References
3 Construction and Analysis of Cross-Border E-commerce Retail Import User Preference Model
	3.1 Construction of Bayesian Network Model of Cross-Border E-commerce Retail Import User Preference
		3.1.1 Introduction to Clementine Software
		3.1.2 Bayesian Network Model Construction Process
	3.2 Cross-Border E-commerce Retail Import User Preference Bayesian Network Model Analysis
		3.2.1 Cross-Border E-commerce Retail Import User Shopping Preference and Probability Analysis
		3.2.2 Analysis of the Importance of Cross-Border E-commerce Retail Import User Shopping Preferences
	3.3 Comparison of Bayesian Network Models of User Preferences on Cross-Border and Non-Cross-Border Platforms
	References
4 Analysis of Competitive Advantage of Cross-Border E-commerce Platforms from the Perspective of Platform Enterprises
	4.1 Import Cross-Border E-commerce Platform
		4.1.1 Import Cross-Border E-commerce Transaction Subject
		4.1.2 Cross-Border E-commerce Import Model
	4.2 Research Hypothesis on the Competitive Advantage of Import Cross-Border E-commerce Platforms
	4.3 Collection and Measurement of Import Cross-Border E-commerce Platform Data
		4.3.1 Collection of Platform Data
		4.3.2 Measurement of Variables in the Platform Competitive Advantage Research Model
	4.4 Analysis of Competitive Advantage of Cross-Border E-commerce Platforms for Imports
		4.4.1 Descriptive Statistical Analysis
		4.4.2 Contingency Table Analysis
	References
5 Analysis of Competitive Advantage of Cross-Border E-commerce Platforms from the User Perspective
	5.1 Cross-Border E-commerce Consumer Emotional Preference Evolution Model Construction
	5.2 Review Data Collection and Cleaning of Cross-Border Import E-commerce Platforms
		5.2.1 Source of Online Review Data
		5.2.2 Pre-Norms of Online Comments
	5.3 Calculation of Consumer Emotion Recognition in Cross-Border E-commerce
		5.3.1 Word Segmentation and Part-Of-Speech Tagging of Online Review Data
		5.3.2 Emotion Dictionary Construction
		5.3.3 Calculation Method of Affective Energy Value
	5.4 Analysis on the Emotional Evolution of Cross-Border E-commerce Consumers Under the Epidemic Environment
		5.4.1 Time Series Evolution Stage Division
		5.4.2 Temporal Evolution Characteristics of Emotional Diffusion Value
		5.4.3 Temporal Evolution Characteristics of Affective Energy Value
6 Construction of Cross-Border E-commerce Policy Evaluation Model
	6.1 Cross-Border E-commerce Policy Evaluation Model
	6.2 Cross-Border E-commerce Policy Data
	6.3 Cross-Border E-commerce Policy Evaluation Method
		6.3.1 Cross-Border E-commerce Policy Literature Measurement
		6.3.2 Evaluation of Cross-Border E-commerce Policy Effects
	References
7 Cross-Border E-commerce Policy Metrics and Visualization Research
	7.1 Sample Selection and Data Processing
	7.2 Cross-Border E-commerce Policy Subject Visualization Analysis
	7.3 Cross-Border E-commerce Policy Action Field Visualization Analysis
		7.3.1 Visualization Analysis of Cross-Border E-commerce Policy Tools
	7.4 Demand-Type Policy Tools Are Seriously Lacking
		7.4.1 Visualization of the Evolution Process of Cross-Border E-commerce Policy
	7.5 Standardization and Promotion Stage (2015 - 2017)
	7.6 Comprehensive Promotion Stage (2018 and Later)
		7.6.1 Cross-Border E-commerce Policy Evolution Characteristics
	References
8 Study on the Policy Effect Evaluation of Cross-Border E-commerce
	8.1 Sample Selection and Data Source
	8.2 Evaluation of the Policy Effect of the Cross-Border E-commerce Comprehensive Test Area
		8.2.1 Multi-Period Double Difference Method Baseline Model
		8.2.2 Empirical Analysis Results
		8.2.3 Model Robustness Test
		8.2.4 Analysis of the Mediating Effect of Cross-Border E-commerce Policy
		8.2.5 Intermediary Effect Analysis Results
	8.3 Analysis of the Heterogeneity of Cross-Border E-Commerce Policies
		8.3.1 The Impact of Geographical Location on the Implementation of Cross-Border E-Commerce Policy
		8.3.2 The Impact of City Size on the Implementation of Cross-Border E-commerce Policy
		8.3.3 The Impact of the “Belt and Road” Strategy on the Implementation of Cross-Border E-commerce Policy
	8.4 Conclusion and Enlightenment
		8.4.1 Research Summary
	8.5 Management Enlightenment
	References
Appendix 1 2013–2022 Cross-Border E-commerce Core Policies
Appendix 2 Multi-agent Formulation of Cross-Border E-commerce Policies
Appendix 3 Classification of Cross-Border E-commerce Policy Tools
Appendix 4 Coding of Cross-Border E-commerce Policy Tools
Appendix 5 | Part of the Code
1. Conclusion