Unleashing Your Entrepreneurial Potential (Response Books)

Contents......Page 8
Introduction......Page 10
Part 1 - Your Personal Skills......Page 18
The New Face of Our Nation......Page 20
The New Defi nitions of Entrepreneurship......Page 28
The New Entrepreneur......Page 34
New Soft Skills for Entrepreneurs......Page 55
New Communication Skills for Entrepreneurs......Page 68
Your Attitude to Life and Work......Page 84
Part 2 - Your Intrapreneurial Skills\n......Page 96
What is Intrapreneurship?......Page 98
The New Executive Environment......Page 106
New Manufacturing Opportunities......Page 116
Making Intrapreneurship Work......Page 127
The New Meaning of Quality and Finish......Page 139
Part 3 - You, the Globalised Entrepreneur\n......Page 150
Our Rapidly Globalising Nation......Page 152
Having a Global Mindset......Page 178
Understanding the Overseas Indians......Page 194
Understanding the Overseas Chinese......Page 216
Understanding the Koreans......Page 228
Understanding the Japanese......Page 238
Part 4 - New Opportunities in Tourism\n......Page 252
What Part 4 is All About......Page 254
New Face of Tourism......Page 268
Handicraft Tourism......Page 275
Heritage Tourism......Page 289
Gastronomic Tourism......Page 296
Festival Tourism......Page 304
Part 5 - And Finally, the Project Plan......Page 310
Do Your Homework First......Page 312
Stages of a Project Plan......Page 318
Opportunity Study......Page 323
Pre-feasibility Study......Page 328
Explaining the Financial Tables for Non-financial Executives......Page 336
Sample Financial Tables......Page 342
Appendices......Page 349
Index......Page 368
About the Author......Page 372