Unfairly labeled : how your workplace can benefit from ditching generational stereotypes

Preface xi     Part One: The Problem with Labeling Generations xii     Part Two: Toolkit for Managers xiii     Part Three: Overcoming Generational Labels xiv     Introduction: Taking Issue with Generational Issues xvii     Generation Exercise xviii     Perception Is Reality xx     How Labels Divide xxii     I THE PROBLEM WITH LABELING GENERATIONS 1     1 Why We Stereotype 3     The Brain Makes Categories 6     Predictions into Convictions 7     The Ladder of Inference 9     In-Group, Out-Group Dynamics 11     2 Age versus Generation 15     Age Discrimination 17     Age versus Generation 19     Hiding Age Discrimination Behind Generation Labels 21     Summary 24     3 American Labels in a Global World 25     Generation Stereotypes in Other Cultures 27     Summary 32     4 When Are the Labels Useful? 35     When a Label Is Useful: Marketing 38     The Better Way 40     Summary 43     II TOOLKIT FOR MANAGERS 45     5 Employee Engagement 47     The Stereotype 49     Origins of the Stereotype 51     The Truth about Motivating Millennials 60     Overcoming the Stereotypes 63     Summary 71     6 Performance Management 73     The Stereotype 75     The Truth about Managing Millennial Performance 82     Overcoming the Stereotypes 86     Summary 93     7 Collaborative Teamwork 95     The Stereotype 97     The Error in Stereotypes 99     Overcoming the Stereotypes 102     Summary 107     8 Recruiting 109     The Stereotype 112     The Origin of the Stereotype 113     Overcoming the Stereotypes 116     Summary 120     9 Technology 121     The Stereotypes 123     The Origins of the Stereotype 124     Overcoming the Stereotypes 128     Summary 131     III OVERCOMING GENERATIONAL LABELS 133     10 Roadmap to Changing Your Organization   s Culture 135     Be a Maven 137     Six Steps to Change 138     Summary 144     11 Case Study 1 145     Background 147     The Request 150     Needs Assessment 152     Survey Results 159     Results 159     Focus Groups 166     Training Programs 168     Return on Investment Analysis 185     Conclusion 191     12 Case Study 2 193     Background 195     The Request 196     Needs Assessment: Survey 198     Learning Style Differences by Generation 200     Learning Activity Preferences by Generation 200     Optimizing the Learning Environment 207     Practical Implications 209     Resources: Case Study 2 Details 211     References 217     About the Author 223     Index 225