Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders

Acknowledgments......Page 6
Contents......Page 8
Abbreviations......Page 14
List of Opener and Closer Cases......Page 17
List of Intellectual Property Facts......Page 19
List of Figures......Page 20
List of Photos......Page 21
List of Tables......Page 22
1.2 Objectives......Page 23
1.4 Methodological Delineation......Page 24
1.5 Structure and Thematic Overview......Page 25
1.6 A Beginning: A Route Map for the Book......Page 30
Part I: Intellectual Property Fundamentals......Page 31
2.1 Focus and Structure......Page 32
2.2 Opener: Harry Potter and How Intellectual Property Creates Wealth1......Page 33
2.3 Intellectual Property as a Concept......Page 34
2.4.1 Patent......Page 38
2.4.3 Industrial Design......Page 39
2.4.4 Mark......Page 40
2.4.5 Copyright......Page 41
2.5.1 Intangibility......Page 42
2.5.3 Legality......Page 43
2.5.4 Territoriality......Page 44
2.6 Dialectic Rationalization of Intellectual Property......Page 45
2.7 Academic Schools of Thoughts on Intellectual Property......Page 47
2.8 Closer: Badges of Allegiance or Trademark Use?20......Page 48
2.9 Intellectual Property Facts: 136 Years of World Patents......Page 50
2.10 Summary......Page 53
References......Page 57
3.1 Focus and Structure......Page 60
3.2 Opener: The Reward System—Virtue or Vice?......Page 61
3.3 Three-Part Nation-Based Intellectual Property Systems......Page 62
3.4.1 Objectives......Page 64
3.4.2 Legislative Guidance......Page 65
3.4.3 Administrative Control......Page 66
3.4.4 Judicial Enforcement......Page 70
3.5.1 How Does an International Intellectual Property System Function?......Page 71
3.5.2 Issues for an International Intellectual Property System......Page 72
3.6 Closer: The Utility Model—In Need of Standardization!......Page 75
3.7 Intellectual Property Facts: Grant Lags and Grant Ratios25......Page 79
3.8 Summary......Page 84
References......Page 87
Part II: Intellectual Property Environments......Page 91
4.1 Focus and Structure......Page 92
4.2 Opener: The Microchip That Has Transformed the World1......Page 93
4.3 Intellectual Property on Economic Growth......Page 95
4.4 Intellectual Property on International Trade......Page 97
4.5 Intellectual Property on Foreign Direct Investment......Page 99
4.6 Intellectual Property on Welfare......Page 100
4.7 Intellectual Property on Licensing......Page 102
4.8 Intellectual Property on Technology Transfer and Innovation......Page 103
4.9 Other Impacts of Intellectual Property......Page 106
4.10 Closer: Opening the Source of Software Technology9......Page 108
4.11 Intellectual Property Facts: Measurements of Intellectual Property Systems......Page 112
4.12 Summary......Page 114
References......Page 116
5.2 Opener: Copyright or Copywrong?1......Page 120
5.3 Political Systems on Intellectual Property......Page 123
5.4 Legal Systems on Intellectual Property......Page 125
5.5 Economic Systems on Intellectual Property......Page 127
5.6 Closer: The ‘Hot Waves’ of Intellectual Property in China6......Page 129
5.7 Intellectual Property Facts: Income, Individualism, and Piracy......Page 131
5.8 Summary......Page 134
References......Page 136
6.1 Focus and Structure......Page 138
6.2 Opener: Dazzling the World—The Indian Software Explosion1......Page 139
6.3 Education and Intellectual Property......Page 141
6.4 Religion and Intellectual Property......Page 142
6.5 Social Stratification and Intellectual Property......Page 143
6.6 Language and Intellectual Property......Page 144
6.7 Closer: Color Marks—Transcending Language Barriers, or Causing Disputes?3......Page 147
6.8 Intellectual Property Facts: Culture and Intellectual Property in Figures......Page 152
6.9 Summary......Page 154
References......Page 157
Part III: Intellectual Property Management......Page 159
7.1 Focus and Structure......Page 160
7.2 Opener: The Spies Who Loved Pemberton1......Page 161
7.3 Corporate Contexts and Intellectual Property Assets......Page 162
7.4.1 Corporate Intellectual Property Positioning for Resources Need......Page 164
7.4.2 Balancing Resources Distribution to Maximize Intellectual Property Creativity......Page 165
7.4.3 Managing Talents Within: The Imperatives......Page 167
7.5.1 Decisions to Consider for Intellectual Property Portfolios......Page 170
7.5.2.1	 Research and Development......Page 171
7.5.2.3	 Improvement......Page 172
7.5.2.6	 Marketing......Page 173
7.5.2.7	 Anti-generic Tactics......Page 174
7.6 Closer: Down to Intellectual Property Feats and Ventures of the Googlers4......Page 175
7.7 Intellectual Property Facts: Intellectual Property Insurance—Insure … or Unsure?6......Page 178
7.8 Summary......Page 180
References......Page 182
8.1 Focus and Structure......Page 184
8.2 Opener: An Intellectual Property Deal Starts with Homework......Page 185
8.3 Varied Perceptions of Intellectual Property Value......Page 187
8.4.1 Market Approach......Page 190
8.4.2 Cost Approach......Page 192
8.4.3 Income Approach......Page 193
8.4.4 Method Selection......Page 194
8.5 Other Methods in Brief......Page 195
8.6 The Significance of Intellectual Property Valuation......Page 198
8.7 Closer: The Intellectual Property Assets of the Green Eggs and Ham Man6......Page 201
8.8 Intellectual Property Facts: Royalties for Value7......Page 202
8.9 Summary......Page 204
References......Page 206
Part IV: Intellectual Property Strategies......Page 209
9.1 Focus and Structure......Page 210
9.2 Opener: Singing Karaoke with the Cockroach-Killer Seller!1......Page 211
9.3.1 Intellectual Property Owner’s Capacity......Page 215
9.3.2 Rationales Behind Internationalization......Page 216
9.3.4 Timing......Page 217
9.4 Internationalizing Intellectual Property: Costs, Profits, Risks, and Control......Page 218
9.4.1 International Intellectual Property Trade......Page 219
9.4.2 Intellectual Property Turnkey Project......Page 220
9.4.3 Intellectual Property Licensing and Franchising......Page 221
9.4.4 Intellectual Property Joint Venture......Page 225
9.4.5 Intellectual Property Whole Ownership Abroad......Page 227
9.5 Selecting an Appropriate Intellectual Property Strategy......Page 229
9.6 Closer: YouTube Bubble up with Intellectual Property6......Page 231
9.7 Intellectual Property Facts: High-Impact Patents and Market Leadership......Page 235
9.8 Summary......Page 236
References......Page 239
10.2 Opener: Compulsory Licensing—Easier Said than Done!1......Page 241
10.3 Licensing and Its Forms......Page 245
10.4 Licensing Relationships......Page 248
10.5.1 Negotiation: An Art......Page 252
10.5.3 Intellectual Property Negotiation: A Team Matter......Page 253
10.5.4.1	 Pre-negotiation: If You Fail to Prepare, Prepare to Fail......Page 257
10.5.4.2	 Negotiation: Objective Seeking, Personality Stripping, and Facts Dealing......Page 259
10.5.4.3	 Post-negotiation: Responsibility Sharing and Implementation Monitoring......Page 260
10.6 Intellectual Property Licensing, Contracting, and Implementation......Page 261
10.7 Closer: Patent Trolls—Legitimate Dealers or Harassers?8......Page 263
10.8 Intellectual Property Facts: Underexploited Licensing Assets Attract Attention......Page 266
10.9 Summary......Page 268
References......Page 270
11.1 Focus and Structure......Page 273
11.2 Opener: The Da Vinci Code Case and the Smithy Code Judgment1......Page 274
11.3 Three Ways to Lose an Intellectual Property......Page 275
11.4 Piracy and Its Typology......Page 277
11.5 Impact: Where There’s Intellectual Property, There’s Piracy......Page 280
11.6 Causes: Globalization of Piracy......Page 281
11.6.1 Intellectual Property Environment Factors......Page 282
11.6.2 Supply and Demand Reciprocity......Page 283
11.6.3 Corporate Factors......Page 284
11.7 Solutions: Strategic Actions for Alleviating Piracy......Page 285
11.7.1.1 The Budweiser Strategy: Technical Solutions and Effective Labeling......Page 287
11.7.1.2 A Partnership Strategy: Contractual Surveillance......Page 290
11.7.1.3 The Coca-Cola Strategy: Narrowing Price Gaps......Page 291
11.7.1.4 The Microsoft Strategy: Monitoring Markets......Page 292
11.7.2.2 An Acquiring Strategy: Legitimizing Counterfeiting Business......Page 293
11.7.3.1 The DuPont Strategy: Reapplication or Reregistration......Page 294
11.7.3.2 The Manchester United Strategy: Networking with Other Firms......Page 295
11.7.3.4 The Consumer Campaign: Enhancing Awareness and Relationships......Page 296
11.8 Closer: Starbucks—Infusing Bliss and Brewing Agony15......Page 297
11.9 Intellectual Property Facts: Piracy Quantification—an Issue for Solution17,18......Page 300
11.10 Summary......Page 303
References......Page 306
12.1 Focus and Structure......Page 309
12.2 Fundamental Understanding of Intellectual Property......Page 310
12.3 Intellectual Property Environment Assessment to Select Profiting Base......Page 312
12.4 Managerial Preparation to Equip Intellectual Property Resources......Page 313
12.6 New Beginnings: A Route Map for Actions and Challenges......Page 314
Index......Page 316