Transnational Management: Text, Cases & Readings in Cross-Border Management

Title
Table of Contents
Part 1 The Strategic Imperatives
	1 Expanding Abroad: Motivations, Means, and Mentalities
		Cases 1-1 Lincoln Electric
		1-2 Jollibee Foods Corporation (A): International Expansion
		1-3 Acer, Inc: Taiwan’s Rampaging Dragon
		1-4 Research in Motion: Managing Explosive Growth
		Readings 1-1 The Tortuous Evolution of the Multinational Corporation
		1-2 Distance Still Matters: The Hard Reality of Global Expansion
		1-3 When You Shouldn’t Go Global
	2 Understanding the International Context: Responding to Conflicting Environmental Forces
		Cases 2-1 Global Wine War 2009: NewWorld versus Old
		2-2 The Globalization of CEMEX
		2-3 Mattel and the Toy Recalls (A)1
		Readings 2-1 Culture and Organization
		2-2 Clusters and the New Economics of Competition
	3 Developing Transnational Strategies: Building Layers of Competitive Advantage
		Cases 3-1 Marketing the “$100 Laptop” (A)
		3-2 The Global Branding of Stella Artois
		3-3 GE’s Imagination Breakthroughs: The Evo Project
		Readings 3-1 Managing Differences: The Central Challenge of Global Strategy
		3-2 How Local Companies Keep Multinationals at Bay
		3-3 Regional Strategies for Global Leadership
Part 2 The Organizational Challenge
	4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
		Cases 4-1 Philips versus Matsushita: Competing Strategic and Organizational Choices
		4-2 ECCO A/S–Global Value Chain Management
		4-3 World Vision International’s AIDS Initiative: Challenging a Global Partnership
		Readings 4-1 Managing Multicultural Teams
		4-2 Managing Executive Attention in the Global Company
		4-3 Matrix Management: Not a Structure, a Frame of Mind
	5 Creating Worldwide Innovation and Learning: Exploiting Cross- Border Knowledge Management
		Cases 5-1 Siemens AG: Global Development Strategy (A)
		5-2 P&G Japan: The SK-II Globalization Project
		5-3 McKinsey & Company: Managing Knowledge and Learning
		Readings 5-1 Building Effective R&D Capabilities Abroad
		5-2 Connect and Develop: Inside Procter & Gamble’s New Model for Innovation*
		5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation
	6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
		Cases 6-1 Nora-Sakari: A Proposed JV in Malaysia (Revised)
		6-2 Mahindra and Mahindra Ltd.—Farm Equipment Sector: Acquisition of Jiangling Tractor Company
		6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy
		Readings 6-1 The Design and Management of International Joint Ventures
		6-2 Collaborate with Your Competitors–and Win
Part 3 The Managerial Implications
	7 Implementing the Strategy: Building Multidimensional Capabilities
		Cases 7-1 ING Insurance Asia/Pacific
		7-2 BRL Hardy: Globalizing an AustralianWine Company
		7-3 Silvio Napoli at Schindler India (A)
		Readings 7-1 Local Memoirs of a Global Manager
		7-2 Tap Your Subsidiaries for Global Reach
	8 The Future of the Transnational: An Evolving Global Role
		Cases 8-1 Hitting the Wall: Nike and International Labor Practices
		8-2 IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)
		8-3 Killer Coke: The Campaign Against Coca-Cola1
		8-4 Genzyme’s CSR Dilemma: How to Play its HAND
		Readings 8-1 Values in Tension: Ethics Away from Home
		8-2 Serving the World’s Poor, Profitably
Index