مشخصات کتاب

Transmedia television: audiences, new media, and daily life

ویرایش: 1 
نویسندگان: Elizabeth Evans  
سری: Comedia 
ISBN (شابک) : 0415882923, 9780415882927 
ناشر: Routledge 
سال نشر: 2011 
تعداد صفحات: 218 
زبان: English  
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 2 مگابایت 

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توضیحاتی در مورد کتاب تلویزیون ترانس مدیا: مخاطبان، رسانه های جدید و زندگی روزمره



توضیحاتی درمورد کتاب به خارجی

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.

فهرست مطالب

Cover......Page 1
Title Page......Page 6
Contents......Page 9
Acknowledgements......Page 10
Introduction......Page 12
WHAT IS TELEVISION? TECHNOLOGY AND TEXT......Page 15
A SNAPSHOT OF EMERGENT TRANSMEDIA QUALITY DRAMA......Page 19
TRANSMEDIA TELEVISION: AUDIENCES,NEW MEDIA AND DAILY LIFE......Page 24
Part I. Understanding Transmediality......Page 28
1 Transmedia Texts. Defining Transmedia Storytelling......Page 30
2 The Transmedia Industry. Distribution and Engagement......Page 51
3 Transmedia Audiences. The Consequences of Emergence......Page 76
Part II. Audiences for EmergentTransmedia Drama......Page 94
4 Spooks Internet and Digital Gaming. Immersion and Agency......Page 96
5 24: Conspiracy and the Mobile Phone. Immersion and Immediacy......Page 126
6 Downloading Television. Agency, Immediacy and the Transmedia Audience......Page 156
Conclusion......Page 184
Notes......Page 192
Bibliography......Page 200
Index......Page 214

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