TransformAble: How to Perform Death-defying Feats of Business Transformation

از دام‌های مرگباری که 70 درصد تحولات پیچیده کسب‌وکار را نابود می‌کنند، با این نقشه راه ساده و کاربردی برای موفقیت اجتناب کنید.

هیچ‌وقت کسل‌کننده و بسیار مفید، Transformable برای رهبران تحول کسب و کار است که زمانی برای تلف کردن ندارند. تحول آسان نیست. این پیچیده، ترسناک و مملو از خطرات سیاسی و اقتصادی است. کسب‌وکارها ضررهای زیادی خواهند داشت و بسیاری از آنها ضرر می‌کنند. به گفته مک کینزی، 70 درصد از تحولات کسب و کار شکست می خورند.

با این حال، اگر سازمانی بخواهد زنده بماند، تحول کسب و کار اختیاری نیست. جهان مدام در حال تغییر است و دیر یا زود چیزی

Avoid the deadly pitfalls that doom 70 percent of complex business transformations, with this easy-to-read and actionable roadmap to success.

Never dull and extremely useful, TransformAble is for business transformation leaders who have no time to waste. Transformation is not easy. It's complex, scary, and fraught with political and economic peril. Businesses stand to lose a lot, and many of them do. According to McKinsey, 70 percent of business transformations fail.

Yet, business transformation is not optional, if an organization wants to survive. The world is constantly changing, and sooner or later something—disruptive technology, innovation, social change, major acquisitions, changing consumer behavior—will force an organization's hand.

Business transformation expert Angie Tuglus mines her decades of experience leading cross-function change and innovation initiatives at start-ups, Fortune 10 companies, and government agencies to write TransformAble. The result is a carefully honed five-phase framework for transforming high-level, visionary concepts into sustainable operating realities.

Along the way, Tuglus illuminates the highest impact, and often least understood, aspects of successful transformation. This includes helping readers identify and avoid common pitfalls, as well as build thoughtful, engaging narratives that both keep the transformation on course and convince key players to believe and trust in the plan. Sharp, xkcd-style comics combine with the author's wit, candor and deep expertise to make this book an entertaining page-turner as well as an indispensable guide, refreshing shift in tone from traditional, dry books on business transformation theory.

Tuglus's wealth of knowledge, straightforward approach, and sense of humor will help readers take ownership of their organization's future—regardless of its size, industry, or product offering—and help them define, design, and execute lasting change. This may be the only book on business transformation that is fun to read and will leave readers better equipped to navigate the perils ahead.