Time and Media Markets (Routledge Communication Series)

CONTENTS......Page 8
Preface......Page 10
1 Time and Media Markets: An Introduction......Page 14
2 Media and Representations of Time......Page 26
3 Time as a Niche Dimension: Competition Between 29 the Internet and Television......Page 42
4 Temporal Aspects of Media Distribution......Page 62
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost......Page 74
6 Time Management and CNN strategies (1980–2000)......Page 94
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe......Page 108
8 Advertising and Internet Usage: A Perspective From Time and Media Planning......Page 126
9 Media Markets as Time Markets: The Case of Spain......Page 140
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences......Page 158
11 Time and Media Markets: Summary and Research Agenda......Page 174
D......Page 186
L......Page 187
S......Page 188
Z......Page 189
V......Page 190