The Wine Value Chain in China. Consumers, Marketing, and the Wider World

Content: 
Front-matter,Copyright,List of Figures,List of Tables,List of Contributors,About the Editors,About the Contributors,AcknowledgmentsEntitled to full textPart I: ContextChapter 1 - Introduction, Pages 3-13
Chapter 2 - Some Fundamental Facts about the Wine Market in China, Pages 15-36
Chapter 3 - The Regulatory Environment for Wine in China, Pages 37-44
Chapter 4 - Gift Culture in China: Consequences for the Fine Wine Sector, Pages 47-61
Chapter 5 - Young Chinese Consumers’ Wine Socialization, Current Wine Behavior and Perceptions of Wine, Pages 63-79
Chapter 6 - Store Image Perception of Retail Outlets for Wine in China, Pages 81-99
Chapter 7 - Wine Consumption in China: Regional Differences in Territorial Brand Perceptions, Pages 101-115
Chapter 8 - Wine Purchasing Behaviour in China, Pages 117-130
Chapter 9 - David versus Goliath: Market Entry Strategies of Small and Medium Sized Wine Estates, Pages 133-144
Chapter 10 - The Chinese Wine Market – An Analysis of Wine Distribution Channels in a Highly Competitive Market, Pages 145-161
Chapter 11 - Relationship Quality Between Portuguese Wine Producers and Chinese Distributors Insight and Recommendations, Pages 163-186
Chapter 12 - Rough Seas Ahead: Quality Concerns for China-bound Wine Shipments, Pages 187-205
Chapter 13 - Chinese Foreign Investment in Wine Production: A Comparative Study of the Bordeaux Region in France and Western Australia*, Pages 209-227
Chapter 14 - Wine as a Dimension of City Image: Preferences of Chinese Tourists for an Old World Wine Destination, Pages 229-249
Chapter 15 - Practice Viewpoint: The Chinese Way, Pages 253-267
Chapter 16 - Development Process, Current Status and Future Trends of Chinese Grape and Wine Industry, Pages 269-281
Chapter 17 - Conclusion, Pages 283-292
Index, Pages 293-299