The UnNoticed Entrepreneur, Book 2: Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve

fmatter
	Title Page
	Copyright Page
	Who this book is for
	Contents
	Prologue: The Need for Thymos
part1
p1c1
p1c2
	Step 1: Identify Your Big Idea
	The Three Common Traits All Successful Entrepreneurs Have
	Step 2: Niche Down
	Step 3: Create Your Avatar
	Why You Need to Find or Create the Right Mastermind
p1c3
	The Story of the World’s MostIndustrious Storyteller
	How Can You Be Your Customers’ Hero with Brand Bewitchery?
	The Business of Your Story
	Act One of Brand Bewitchery
	How to Help Your Customers Solve a Problem
	The Story Cycle and the ABT Framework
	Brand Storytelling
	A Narrative Spiral, Not a Circle
	How to Get the Business to Stand Out
	Proof of the Power of Stories
p1c4
	Unless You Stand Out, You’re Invisible
	Brand, Market, Sell
	What Is a Brand?
	The Role of a Brand Strategist
	What You Need To Offer
	Make Yourself Distinct or Go Extinct
p1c5
	The 5Cs of Personal Branding
	Addressing Challenges
p1c6
	The Perfect Tools for Pitching
	Make Personalised Pitches
	Top Tips for Presenters
p1c7
	Telling a Unique Story
	Focusing on One Industry
	Generating Content, Opening More Opportunities
part2
p2c1
p2c2
	How They Help Bridge the Digital Divide
	The Process of Teaching Bots
	Understanding a Customer’s History
	Hyper-Personalisation
	Customer Relationship in the Digital Context
p2c3
	Telum’s Best Features
	How Telum Helps Companies Create Connections with Journalists
	Why Telum Goes Hand in Hand with a Pr Agency
	What Makes Telum Special?
p2c4
	The Perks of Hiring a Freelancer over an Agency
	What Can the PR Cavalry Offer?
	PR Is Not Only for Big Businesses
p2c5
	How Prowly Gets You Noticed
	Personalisation at Scale and Soon-to-Be Media Monitoring with Prowly
p2c6
	The Goal of Waalaxy
	How Waalaxy Works
	Setting up a Campaign
	Scope of Work
	The Impact of Waalaxy
p2c7
	What Unless Has to Offer
	Why Empathy Matters
	Unless’ Global Reach and Cost
p2c8
	Newoldstamp’s Useful Features
	Why Newoldstamp Is Special
	No Need to Worry About Your Online Safety and Security
	Newoldstamp Is for Companies of All Sizes
p2c9
	Why You Should Focus on Your Inbound Marketing More Than Ads
	Finding the Best Content for Your Brand
	How to Get Customers Through the Sales Funnel
p2c10
	ReMark’s Service Offering
	How ReMark Ensures Long-Term Success at an Affordable Price
p2c11
	What Is Parentune All About?
	Parentune’s Beginnings
	Parentune Today
	Tapping and Welcoming Experts Into the Platform
	A Freemium Model
	Parentune in the Time of COVID-19
	Promoting Parentune
p2c12
	Creating Awareness
	Overcoming Challenges as a New Player in the Industry
	Hearing Feedback from Consumers
	Adjusting Own Strategy Using Insights from the Market
part3
p3c1
p3c2
	Your Voice Should Depend on Circumstance and Environment
	Proper Preparation
	Exercises to Try
	Breathing Is Key
	Take Your Perception Into Account
p3c3
	How to Find the Right Voiceover Artist for the Job
	Professional Versus Amateur
p3c4
	Be Confident and Passionate
	Choose a Production Schedule that Works for You
	Find Your Level of Comfort
	Get Feedback from Listeners
	Set Aside Enough Time for Production Work
	Promote, Be Proactive, and Monetise
	Choose Tools and Equipment that Suit Your Goals and Capabilities
p3c5
	The Five-Step Methodology
	Eliminating the Middleman
	The Efficient Way to Do It
	Structuring Content for the Media
	Avoiding Being Internally Focused
	Creating Content Using Different Tools
	Giving Voice to Small Startups
p3c6
	Practise and Prepare
	Talk About Something Relatable
	Know the Program Where You’ll Be Featured
	Be Mindful About Audio Quality
	Tell a Topic Suitable for the Program
	Put Yourself in the Media People’s Chair
p3c7
	It’s Better to Be Prepared
	Handling a Crisis Remotely
	Communications Plans Are a Breathing Document
	Trusting Your PR Firm
p3c8
	The Importance of Listening
	How Evaluation Is Done
	Countering Survey Dropouts
	Making Surveys More Accurate
	On Anonymity
	The Cost of Surveys and Evaluations
p3c9
	Case study: Reducing Recidivism
	What It’s Like Working with ImpactableX
p3c10
	Let AI Do the Writing for You
	AI Is Universal in Its Usage and Its Reach
	The Tesseract Academy
p3c11
	Legal Services Made Accessible and Affordable
	Addressing Challenges
	Automating Eviction Forms
	Making a Positive Impact
p3c12
	Learnings Worth Sharing
	How Luna Golightly Came Into Fruition
	Getting Help from Online Tools
	Boosting Video Performance
	Having Confidence in Your Ideas
	Building Relationships Goes a Long Way
part4
p4c1
p4c2
	The Changing Media Landscape
	The Press Record Process
	Putting a Practical Roadmap
	What’s an Effective Pitch
	Let Your Pitch Stand Out
	Proper Follow-up
	On Storytelling
	Handling Journalists Who Can’t Make It
p4c3
	Getting on TV
	Why Bother Being on Radio and Podcast
	Trying Out New Platforms
	Setting up Your Home Studio
	Staying Relevant
p4c4
	Reinforcing the Power of Purpose
	Breaking Into a New Market
	Why VaynerSpeakers Remain Tech-Agnostic
	It All Boils Down to Authenticity
	Leveraging the Internet
	It’s Not About Fame, But the Ability to Share
p4c5
	Navigating LinkedIn
	From Waiter to Entrepreneur
	The Law of Reciprocity
	How to Get Your Audience’s Attention
	On Remaining Authentic
p4c6
	Know Your Why
	Who Should Do a Podcast
	Focusing on What’s Possible
	Planning Podcast Content
	How to Get Other People on Your Show
	How to Monetise Your Podcast
	On Uploading Your Podcast on YouTube
p4c7
	The Evolution of Platforms
	What Can Small- and Mid-size Companies Do?
	Stepping Foot in the Platform Economy
	The Role of Data
	Marketing in the Digital Age
p4c8
	Everything is Data-Driven
	The Rise of Data Targeting and Analytical Tools
	What’s a Disruptive Content
	Listening to Your Audience, Being Aware of What’s In
	The Power of Search
p4c9
	Content that Gives Real Customers
	Proper Positioning and Messaging
	On the Effectiveness of Podcasts
	Repurposing Content
p4c10
	Ensuring Consistency of Voice
	It’s All About Advertising
	Gated Versus Ungated Content
	Role Models to Look Upon
p4c11
	Tapping Technology
	Gamification of Online Events
	Replicating Traditional Trade Shows Online
	Creating an Environment That Doesn’t Aim for Perfection
	Maximising LinkedIn
p4c12
	How to Create an Event Using Swapcard
	Virtual Events Are Here to Stay, Literally
	Lower Cost, but Greater Return
p4c13
	Creating Her Network
	Democratising Communication Through Technology
	Growing the Organic Way
	Opportunities to Earn
	Changing Trends
p4c14
	The School of Hard Knock Knocks
	What Made Morry Pick Apple TV
p4c15
	Filming Music Videos
	The Birth of “New York Hardcore Chronicles Live”
	Using Hashtags, Ensuring Brand Continuity
	More Than the Sum of All Parts
	Building His Network
part5
p5c1
p5c2
	Agility and Low-CostDevelopment
	The “Second Golden Age of Martech”
	Five Things Every Business Should Have When Going Online
	AI and Budget for the Small Business Owner
p5c3
	The 30-Minute Rule
	Trends Your Business Might Not Want to Miss Out
	What About the Data?
	The Democratisation of Marketing Technology
	Why Engage with Your Audience
	The Impact of Video
	Taking Geography Into Account
p5c4
	The Importance of Narratives
	Global Information Made Accessible
p5c5
	Forewarned Is Forearmed
	Author’s Note
p5c6
	No Longer Window Dressing
	The Problem Qnary Solves
	The Best Way to Understand Your Customers Is to Be One Yourself
p5c7
	From Fact-Checking to Media-Monitoring
	Understanding Sentiments
	How Their Technology Can Be Used
	On Choosing a Topic to Track
	What’s Next?
	On Countering Bots
p5c8
	Marketing Qualified Leads
	How Do You Reach Out and Get People to Talk to You?
	Podcasting and the Edge It Offers
p5c9
	“The Single Biggest Problem with Communication.”
	How Pew Research Center Gathers Information
other1
other2
other3
other4
biblio
index