The sustainble MBA: a business guide to sustainability

The Sustainable MBA: A Business Guide to Sustainability......Page 5
Copyright......Page 6
Contents......Page 9
Preface......Page 17
Acknowledgments......Page 21
Part 1: Setting the Scene......Page 25
 Chapter 1: About this Book......Page 27
  Who is The Sustainable MBA for and why should I read it?......Page 29
  What you will find in The Sustainable MBA......Page 31
  Ideas on how to use this book......Page 33
   Planet Earth fact sheet......Page 34
 Chapter 2: What is Sustainability?......Page 37
  The basics......Page 38
  Other definitions......Page 40
   Sustainable development: A global effort......Page 43
   Working together: Stakeholders in sustainability......Page 45
 Chapter 3: What does this Mean for Business?......Page 47
  The business case......Page 48
   The sustainability sales pitch......Page 54
 Chapter 4: The Sustainability Journey......Page 57
  The journey......Page 58
   What does a leading company look like?......Page 61
 Chapter 5: Getting Started......Page 65
  Step by step......Page 66
   Getting past internal excuses......Page 72
Part 2: The Core Topics......Page 75
 Chapter 6: Accounting......Page 79
  Why is it important?......Page 80
   Full or true cost accounting......Page 82
   Materiality......Page 85
   Key performance indicators......Page 88
   Measuring social impact......Page 91
   Sustainability in financial statements......Page 92
   Integrated reporting......Page 94
   Assurance......Page 96
  Challenges?......Page 99
   Bringing it all together......Page 100
   Increased disclosure......Page 101
   Different forms of reporting......Page 102
   Shadow reporting......Page 103
    Sustainability reporting......Page 105
 Chapter 7: Economics......Page 109
  Why is it important?......Page 110
  The key concepts......Page 111
   Sustainable consumption......Page 112
   The commons......Page 114
   Externalities......Page 116
   Market-based incentives......Page 117
   Re-evaluating GDP......Page 121
   Emerging markets......Page 123
  Challenges?......Page 127
   Alternative trading systems......Page 128
   A new economic model......Page 129
   Estimating the cost of inaction......Page 131
   Valuing future generations......Page 132
   Regulatory instruments......Page 133
    Environmental valuation......Page 135
    Business and the world\'s poor......Page 141
 Chapter 8: Entrepreneurship......Page 147
  Why is it important?......Page 148
  The key concepts......Page 149
   Social/environmental entrepreneurs......Page 150
   Exploring new business models......Page 153
   Making changes from within......Page 154
   Generating ideas......Page 157
   Funding......Page 160
  Challenges?......Page 163
   Microbusinesses......Page 164
   Social stock exchange......Page 165
   Working with big business......Page 166
   Marketing on a shoestring......Page 167
    Some advice for entrepreneurs......Page 170
    Cooperatives......Page 172
 Chapter 9: Ethics and Corporate Governance......Page 177
  Why is it important?......Page 178
  The key concepts......Page 179
   Business and human rights......Page 180
   Labor and working conditions......Page 183
   Ethics and the individual manager......Page 186
   Corporate governance......Page 189
   Corruption......Page 191
   Bribery......Page 193
   The power of media......Page 195
  Challenges?......Page 197
   Transparency and honesty......Page 198
   The company of the future......Page 199
   Crowdsourcing the truth......Page 200
   Whistleblowing......Page 201
    The role of the CEO......Page 204
 Chapter 10: Finance......Page 207
  Why is it important?......Page 208
   Sustainable investment......Page 210
   Integrating ESG......Page 213
   Fiduciary responsibilities......Page 217
   Shareholder engagement......Page 219
   Ratings and indexes......Page 222
   Project finance......Page 225
  Challenges?......Page 227
   Cross-disciplinary collaboration......Page 229
   New landscape for corporate ownership......Page 230
   Long-term value......Page 231
   The role of the CFO......Page 232
   A new kind of bank......Page 233
    Microfinance......Page 236
 Chapter 11: Marketing......Page 241
  Why is it important?......Page 242
  The key concepts......Page 243
   People......Page 244
   Products......Page 248
   Price......Page 250
   Place......Page 253
   Packaging......Page 256
   Eco-labels......Page 260
   Social marketing......Page 263
   Cause-related marketing......Page 266
  Challenges?......Page 268
  Trends and new ideas......Page 269
   Eco-iconic to eco-embedded......Page 270
   Understanding how people think......Page 271
   Popups......Page 272
   The barcode reinvented......Page 273
    Advertising dos and don\'ts......Page 274
 Chapter 12: Operations......Page 279
  Why is it important?......Page 280
  The key concepts......Page 282
   Eco-design......Page 283
   \'Green\' chemistry......Page 285
   Doing more with less......Page 288
   Sustainable technology......Page 289
   Suppliers and contractors......Page 292
   Transportation......Page 295
   Waste management......Page 298
  Trends and new ideas......Page 304
   Products that do more......Page 305
   Traceability......Page 306
   Instant feedback......Page 307
   Co-creation......Page 308
    Lifecycle assessment......Page 310
    Information technology/information systems......Page 314
 Chapter 13: HR and Organizational Behavior......Page 319
  Why is it important?......Page 320
  The key concepts......Page 321
   Creating a culture of sustainability......Page 322
   Communication......Page 324
   Recruiting......Page 326
   Employee engagement......Page 328
   Motivation and rewards......Page 331
   Talent development and training......Page 332
  Challenges?......Page 335
   Linking pay and sustainability......Page 336
   Diversity......Page 337
   Skills for sustainability......Page 338
   Creating great workplaces......Page 339
   Changing the way we talk......Page 340
   Rise of the CSO......Page 341
    Managing change......Page 343
 Chapter 14: Strategy......Page 347
  Why is it important?......Page 348
  The key concepts......Page 349
   The wider business environment......Page 350
   Understanding where you stand......Page 352
   Understanding risks......Page 355
   Sustainability strategies......Page 358
   Goals and targets......Page 361
   Working with others......Page 363
   Influencing change......Page 367
  Challenges?......Page 370
   Getting your customers involved......Page 371
   Instant information......Page 372
   Transformation of partners......Page 373
    Why do initiatives fail?......Page 374
    Stakeholder engagement......Page 376
Part 3: Tools......Page 385
 Chapter 15: Tools for Monitoring, Managing, and Improving Performance......Page 387
  Assessments......Page 388
  Audits......Page 392
  Environmental and social management systems......Page 394
  Standards......Page 397
 Chapter 16: Tools for Greening Offices and Buildings......Page 401
  Steps for setting up office greening programs......Page 403
  Buildings......Page 404
  Energy......Page 406
  Water......Page 407
  Waste and recycling......Page 409
  Paper......Page 410
  Electronics......Page 411
  All those other little things......Page 413
  Commuting to work......Page 414
  Organizing green events and meetings......Page 416
  Putting together a green team......Page 418
   Performance contracting......Page 421
Part 4:  Wrapping It All Up......Page 423
 Chapter 17: What Can I Do?......Page 425
  As an employee – leading by example......Page 426
   How to turn any job into a green job......Page 428
  As a consumer – putting your money where your mouth is......Page 429
  As a citizen – be active in your community......Page 431
 Chapter 18: What Will the Future Bring?......Page 433
  Twenty-one wise words of advice......Page 436
 Who: Different groups involved in sustainability......Page 439
 What: Sustainability issues......Page 443
 Where: Sustainability around the world......Page 449
 How: Keeping up to date......Page 454
Endnotes......Page 459
Index......Page 463