The Strategy Planning Process: Analyses, Options, Projects

Front Matter....Pages i-xviii
Introduction....Pages 1-4
Front Matter....Pages 5-5
Strategies, Strategic Planning and Success Potentials....Pages 7-15
Development of Strategic Planning and Its Integration Into Strategic Management....Pages 17-23
Assessing Strategic Intentions....Pages 25-31
Front Matter....Pages 33-33
Strategic Documents....Pages 35-40
Strategy Planning Process....Pages 41-52
Front Matter....Pages 53-54
Defining the Current Strategic Businesses....Pages 55-65
Preparing the Strategy Planning Project....Pages 67-75
Stakeholder Analysis and Revising the Mission Statement....Pages 77-83
Front Matter....Pages 85-87
Global Environmental Analysis....Pages 89-96
Analyzing the Relevant Industries....Pages 97-110
Portfolio Analysis....Pages 111-136
Diagnosing Strategic Challenges at the Corporate Level....Pages 137-144
Front Matter....Pages 145-146
Developing and Assessing Strategic Options at the Corporate Level....Pages 147-162
Developing and Assessing Strategic Projects at the Corporate Level....Pages 163-170
Front Matter....Pages 171-173
Analyzing the Relevant Markets....Pages 175-185
Analyzing the Competitive Positions....Pages 187-206
Diagnosing Strategic Challenges at the Business Level....Pages 207-211
Front Matter....Pages 213-214
Developing and Assessing Strategic Options at the Business Level....Pages 215-231
Developing and Assessing Strategic Projects at the Business Level....Pages 233-236
Front Matter....Pages 237-238
Developing the Functional Strategies....Pages 239-246
Overall Assessment of Strategies and Strategic Projects....Pages 247-251
Preparing the Implementation....Pages 253-259
Final Remarks....Pages 261-264
Back Matter....Pages 265-277