The StartUp Master Plan: How to Build a Successful Business from Scratch

Cover
Halftitle
Title
Copyright
Description
Contents
Testimonials
Primer
Part I
Chapter 1: Hustle Entrepreneur
Chapter 2: The Process of Starting Up
Chapter 3: Understanding and Figuring Out the Right Business Idea
Chapter 4: Deciding to “Give it a Go”—How NOT to Do It?
Chapter 5: Optimal Solutions—How to Choose Between Alternatives
Chapter 6: Importance of Business Research in Delivering a Successful Startup
Chapter 7: Finding the Right Name for Your Business
Chapter 8: Asking the Right Questions
Chapter 9: Writing Your Business Plan
Part II
Chapter 10: Sourcing for Finance
Chapter 11: Legalizing Your Business
Chapter 12: Decisions About Future Investments—The Sunk Cost Trap
Chapter 13: Developing a Professional Outlook (Corporate Image)
Chapter 14: Get Lucky—Taking Risky Decisions
Chapter 15: Be What You Can Be—Decisionless Decisions and the Psychology of Success
Summary
Suggestions and End Thought
About the Authors
Index
Adpage
Backcover