The Semiotics of the COVID-19 Pandemic (Bloomsbury Advances in Semiotics)

Cover
Contents
List of Figures
Preface
Acknowledgements
1 The Covid-19 Pandemic in Context
	1.1 The Covid-19 pandemic in a nutshell
	1.2 From a state of everyday normality to a pandemic mode
	1.3 The pandemic mode as an object of study
	1.4 Aim and structure of the book
2 Using Semiotics to Study Contemporary Events
	2.1 Semiotics and the study of the present
	2.2 Discourse, practices and interactions
	2.3 Cognition, narrativity and affect
	2.4 Mediatization, deep mediatization, hypermediatization
3 A Semiotic Account of the Covid-19 Pandemic
	3.1 An event between nature and culture
	3.2 Issues in which the cognitive dimension is salient
	3.3 Issues in which the narrative dimension is salient
	3.4 Issues in which the affective dimension is salient
4 Pandemic Blaming, Shaming and Scapegoating
	4.1 The theory behind blaming, shaming and scapegoating
	4.2 Blaming, shaming and scapegoating groups
	4.3 Blaming, shaming and scapegoating in times of Covid-19
5 The Coronavirus, an Evil Enemy
	5.1 Bringing the invisible virus to life in scientific discourse
	5.2 The semiotics of the enemy
	5.3 The construction in discourse of SARS-CoV-2 as an enemy
6 The (Super)Heroic Healthcare Workers
	6.1 A new value for an existing collective identity
	6.2 Praising the healthcare heroes
	6.3 The figurativization of healthcare workers as (super)heroes
7 The Pandemic in the Media
	7.1 The Covid-19 pandemic on traditional media
	7.2 Humour, memes and viral content
	7.3 Other texts circulating in the media
8 The Body in the Times of a Pandemic
	8.1 Proxemics, space and the body
	8.2 Social distancing, interactions and online environments
	8.3 Medical facemasks and the face
Epilogue. The Post-pandemic New Normal
Notes
References
Index