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ویرایش: 1
نویسندگان: Juan Montero. Matthias Finger
سری:
ISBN (شابک) : 0367693054, 9780367693053
ناشر: Routledge
سال نشر: 2021
تعداد صفحات: 293
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 24 مگابایت
در صورت تبدیل فایل کتاب The Rise of the New Network Industries: Regulating Digital Platforms به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ظهور صنایع شبکه جدید: تنظیم پلتفرم های دیجیتال نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
این کتاب با غلبه بر سردرگمی پیرامون ماهیت و پیامدهای دیجیتالیسازی، ظهور شبکههای دیجیتال جدید، نحوه تأثیرگذاری آنها بر زیرساختهای سنتی و اینکه چگونه در نهایت نیاز به تنظیم دارند را بررسی میکند. نویسندگان بررسی میکنند که چگونه دیجیتالیسازی بر زیرساختهای مخابرات، حملونقل و انرژی تأثیر میگذارد و چگونه پلتفرمهای دیجیتال خود را بهعنوان یک شبکه جدید در بالای شبکههای سنتی و علاوه بر آن تثبیت میکنند.
مختلط مفاهیم از طریق داستانهای کوتاه و رنگارنگ درباره بنیانگذاران محبوبترین پلتفرمها (گوگل، فیسبوک، اسکایپ، اوبر و غیره) و نحوه رشد آنها به موقعیتهای قدرت معرفی میشوند و با قدرت انحصاری صنایع شبکه سنتی صدساله مشابهت میکنند. AT&T، جنرال الکتریک و غیره). نویسندگان استدلال میکنند که این پلتفرمهای دیجیتال به شدت با زیرساختهای سنتی که به شدت تنظیم شدهاند و خدمات ضروری را برای جامعه ارائه میکنند تداخل دارند - به این معنی که پلتفرمهای دیجیتال باید بهعنوان یک زیرساخت جدید و بسیار قدرتمندتر در نظر گرفته شوند و بر این اساس نیاز به مقررات دارند.
مخاطبان جهانی از سیاستگذاران، مقامات دولتی، مشاوران، وکلا، دانشجویان و دانشگاهیان و همچنین هر کسی که به این پلتفرمهای دیجیتال علاقه دارد، این کتاب را خواندنی روشنگر و ضروری مییابد.
Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones.
Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries’ monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society – meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly.
A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.
Cover Half Title Title Page Copyright Page Table of contents Introduction Notes Part I The Digitalization Dilemma in the Network Industries Chapter 1 Digitalizing the Network Industries 1.1 Network Industries 1.2 Digitalization 1.3 Smart Networks 1.4 Challenges in Digitalizing Networks 1.5 Disruption Notes Chapter 2 Platforms in Multi-Sided Markets 2.1 Newspapers 2.2 Payment Cards 2.3 Videogame Consoles 2.4 Multi-sided Markets and Network Effects 2.5 Platforms Notes Chapter 3 Digital Platforms 3.1 eBay, Amazon, and Marketplace Platforms 3.2 Google and Searches 3.3 Facebook and Social Networks 3.4 Airbnb and the Sharing Economy 3.5 Algorithmic Network Effects Notes Chapter 4 Disruption by Digital Platforms: Substitution and Platformization 4.1 What Is Disruption? 4.2 Napster and the Music Industry 4.3 Google and the “Link Wars” 4.4 Disruption by Substitution 4.5 Disruption by “Platformization” Notes Chapter 5 Network Industries Disrupted by Platforms 5.1 Substitution 5.2 Platformization 5.3 The Digitalization Dilemma 5.4 The Role of Regulation Notes Part II Platforms in the Communications Industries Chapter 6 Network Effects in Communications 6.1 Network Effects at the Origins of Telephony in the US 6.2 Network Effects and Regulation 6.3 Digitalization and the End of the Telephone Monopoly 6.4 The Internet: New and Larger Network Effects 6.5 Deregulation and Fragmentation of the Market Notes Chapter 7 Email: Postal Networks are Substituted 7.1 The (Originally) Glorious Days of Postal Services 7.2 The Creation of Network Mail 7.3 Hotmail Makes Email the Killer App on the Internet 7.4 A Network on Top of Networks 7.5 Substitution of Letter Mail Notes Chapter 8 Skype and WhatsApp: Telecom Carriers are Platformed 8.1 Skype and Voice Over IP 8.2 WhatsApp and OTTs 8.3 Platforms and Communications Services 8.4 Telecom Carriers Are Platformed 8.5 IOS and Android: Apps Are Platformed Notes Chapter 9 YouTube: Traditional Media Substituted and Platformed 9.1 YouTube and User-Generated Content Platforms 9.2 Media Substituted by Platforms 9.3 Media Platformed in the Display of Content 9.4 Media Platformed in the Relationship with Advertisers 9.5 Digital Platforms as Coordinators of the System Notes Chapter 10 The Regulatory Challenges Posed by Communications Platforms 10.1 Level Playing Field 10.2 Regulating Concentration 10.3 Platform to Telecoms Relations 10.4 Platform Neutrality 10.5 General Interest Notes Part III Platforms in the Transport Industries Chapter 11 Scale and Networks in Transportation 11.1 The Adventure of Traveling 11.2 Scale Up! 11.3 Transport networks 11.4 Legal Monopolies 11.5 The Limits of Supply Side Economies of Scale 11.6 From Supply to Demand Side Economies of Scale Notes Chapter 12 Amadeus, Sabre, and Air Transport 12.1 Global Distribution Systems 12.2 Conflicts in the Aviation Ecosystem 12.3 The First Platform Regulation? Notes Chapter 13 Uber and Urban Mobility 13.1 A Wild Ride 13.2 “A Network Layer on Top of It” 13.3 Regulatory Bumps 13.4 Substitution of taxi Notes Chapter 14 BlaBlaCar and Long-Distance Mobility 14.1 Carpooling Digital Platforms 14.2 The Sharing Economy 14.3 Substitution of Mass-Transit Services Notes Chapter 15 Mobility-as-a-Service: The Network of Networks 15.1 What Is MaaS? 15.2 Network Effects 15.3 The Network of Networks 15.4 The Race to Be the Network on Top Notes Chapter 16 Transport Providers are Platformed 16.1 Platformed 16.2 Market Power 16.3 Vertical Integration 16.4 The Digitalization Dilemma 16.5 General Interest Notes Part IV Platforms in the Energy Industries Chapter 17 Network Effects in the Energy Industries 17.1 Network Effects in the Early Electricity Industry 17.2 Growing Network Effects 17.3 Peaking Network Effects 17.4 Deregulation Notes Chapter 18 Distributed Systems and the Need for Coordination 18.1 Tesla’s Ambitions 18.2 Decentralized Generation: New Technologies and New Policies 18.3 Further Technological Innovations at the Interface of Generation and Transmission 18.4 What Is the Smart Grid? 18.5 What Is New? Platformization in Electricity Distribution Notes Chapter 19 The Future of Energy 19.1 From Electricity to Energy 19.2 What Role for Digital Platforms in Energy? 19.3 How Far Will Platforms Be Able to Go? 19.4 What Does This Mean for Regulation? Part V Regulating Platforms as the New Network Industries Chapter 20 Platforms as the New Network Industries 20.1 Digital Platforms and Network Effects 20.2 The Business of Creating Value through Network Effects 20.3 Digital Platforms Are the New Network Industries 20.4 Differences between the Old and the New Network Industries 20.5 Implications for Regulation Notes Chapter 21 Regulating Platforms as Intermediaries 21.1 Platforms Provide Intermediation Services 21.2 Obligation to Protect and Promote the Interests of Their Clients 21.3 Transparency 21.4 Liability as Intermediaries 21.5 Redress Mechanisms Notes Chapter 22 Regulating Platforms as Superintermediaries 22.1 Digital Platforms as Superintermediaries 22.2 Liability of Superintermediaries 22.3 Fairness and Transparency for Business Users 22.4 Network Industries and Superintermediaries Notes Chapter 23 Regulating Platforms with Market Power 23.1 Winner-Takes-All? 23.2 Competition Law and Regulation 23.3 Pro-competition Behavioral Obligations 23.4 Pro-competition Structural Obligations 23.5 Fair, Reasonable and Non-discrimination Obligations Notes Chapter 24 Regulating Platform Ecosystems 24.1 Promoting Network Effects 24.2 Platforms and the General Interest 24.3 Institutional Framework 24.4 Transparency in Algorithms 24.5 The European Model Notes Afterword References Index