The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption

Cover
Table of Contents
Preface
Introduction
	References
Part 1. Fandom, Consumption and International Relations
	Consuming K-Drama Cuisine: The Intersection of Fans, Fandom and Food in the Search for a Real Korean Meal
		Non-Korean K-Drama Fans and the Search for Identity in Korean Food
		Forging Fandom by Finding Food
		Moving from a Real Korean Meal to a Taste of K-Dramaland
		References
	Desiring Asian Masculinities Through Hallyu Tourism
		Parallels Between Korean Dramas and Tourism
			Emotionally-Expressive Korean Men
			Sexually Unimposing and Undemanding Men
			Selfless and Undemanding Saviors and Givers
			Conclusion
			Appendix
			Note
			References
	Korean Dramas as Chinese “She-Economy”
		The Rising Chinese She-Economy
		How K-Dramas Appeal to Chinese Women
		My Love from the Star (Byeoreseo on geudae): The Search for Cheon Song-yi’s Look
		Descendants of the Sun (Taeyangui huye): The Search for Kang Mo-yeon’s Look
		Marketing to Chinese Women
		The Wanghong Phenomenon
		Implications for the K-Drama Industry: The Problem with Politics
		Conclusion
		Notes
		References
	Riding the Drama Waves: Reconsidering Korean Soft Power and Clashing Nationalisms
		Revisiting Soft Power and Pop Nationalism
		Jewel in the Palace and Rise of the Second Korean Wave
		My Love from the Star (Byeoreseo on geudae) and the Third Korean Wave
		Curbing the Korean Wave: THAAD and China’s “Half-Open” Sanctions
		Clashing Nationalisms and Implications for Korea and China
		Conclusion: Reflections on THAAD and Soft Power
		Notes
		References
Part 2. Identity Formation, Transformation and Gender Relations
	Gender, Aging and Disability in Dear My Friends (2016)
		Gendered and Aged Bodies: A Gaze of the Young
		Women’s Issues and Female Friendships: The Power of Growing Older Together
		Individualized and Romanticized Disabilities: A Gaze of the Ableist
		Conclusion
		References
	A Postsecular Analysis of Two Ghost-Infested Dramas
		From Secularism to Postsecular Theory: An Overview
		Ghosts and the Women Who See Them
		Love, Skepticism and the Leading Men
		The Postsecular Role of Humor
		Conclusion
		Notes
		References
	Portrayals of “Soft Beauty”: Analyzing South Korean Soft Masculinities in Media and in Real Life
		Looking at Soft Masculinities in Media and “Real Life”
		Beauty and Visual Representation of Kkonminam in the Media
		Behavior, Consumption and Features of Kkonminam
		Consuming Kkonminam: The Commodity
		Soft Masculinities: Embodiment and Limitations
			Homosexuality and Kkonminam
			Negative Connotations and Maturity
			The Military Service and the “Standardization” of Men
		Conclusion
		Appendix
		Notes
		References
Part 3. Co-Production and Adaptation
	Chinese-Korean TV Drama Co-Production: Representations of International Romance and the Potential of Multiculturalism
		Modern Family (Modeng Jiating): Korean Woman as an Ideal Daughter-in-Law
		Master Lin in Seoul (Lin Shifu Zai Shouer): Korean Woman as a Chaste Lover
		Chinese-Korean Co-Production and Its Multicultural Potential: An Uncertain Future
		Conclusion
		Notes
		References
	An Eastern Perspective on Western Dramas: A Korean Take on American Television Dramas
		A Shifting Paradigm in the Global Television Market
		The South Korean Television Industry
		Korea’s Take on Western Narratives
		The Minds of Korean Criminals
		A Good Korean Wife
		Conclusion
		Notes
		References
	The East Meets the Middle East: Cultural Proximity, Audience Reception and Korean TV Adaptations on Turkish Televisions
		Interviews with Turkish Audiences
		Cultural Proximity, Format Adaptations and Multiple-Flows
		A Conservative Form of Romanticism
		Proximity Through Globalization: Class Differences and Luxurious Lifestyles
		Family Matters: Reception of Social Relations
		Conclusion
		Appendix I
		Appendix II: Demographic Information About the Interviewees
		Notes
		References
About the Contributors
Index