The Reputation of the Roman Merchant

Contents
List of Illustrations
Acknowledgments
Introduction
	Roman Reputation
	Reputation and New Institutional Economics
	Sources
	Roman Perceptions of Trade
	Chapters
Chapter 1. Merchants and the Roman Empire
	The Pluralism of Roman Law
	Legal Enforcement and Corruption
	Controlling Roman Merchants
	Conclusion
Chapter 2. The Nature of Reputation
	Regularity, Consistency, and Predictability: The Foundations of Reputation
	A Comparative Endeavor
	Audience
	Conclusion
Chapter 3. Developing a Reputation, Managing a Good Name
	Making a Name for Yourself
	Living Reputation
	Reputation of the Dead
	Conclusion
Chapter 4. Defying the Stereotype and Using Reputation
	Stereotyping the Roman Merchant
	Trust, Honesty, and New Institutional Economics
	Social Capital and the Benefit of the Doubt
	Conclusion
Chapter 5. Institutionalizing Reputation, or Information and What to Do with It
	The Spread of Reputation
	Prevention, Policing, and Punishment
	Conclusion
Conclusion
Bibliography
Index