The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

\"Part One: The Marketing Challenge     1. Profits Under Siege   Growing your practice in tough times     Part Two: Breakthrough Marketing Solutions: The 8 R\'s of Client Relationship Management     2. Revitalization and Renewal   How to revitalize your value proposition with new services, sharper differentiation, and premium pricing     3. Retention   How to hold on to your high-profit clients for life     4. Reacquisition   How to win back your inactive and lost clients     5. Referrals   How to build your client base by networking with the right people     6. Regeneration   How to attract and woo profitable prospects     7. Rainmaking   How to sell and close new high-margin deals     8. Related Sales   How to grow your revenues and margins by up-selling and cross-selling     9. Reputation Building   How to brand your practice to attract premium business     10. Countdown to Success   How to transform your marketing plans into profits     Appendix: Exploiting the Internet   How to integrate the web into your marketing mix\"