The Publishing Business: A Guide to Starting Out and Getting On

Cover
Contents
Introduction
People and publishing: who does what in book publishing?
Chapter-by-chapter
1 Fundamentals of publishing
	A very short history of publishing
	Why finance matters
	The relationship between different parts of the industry
	Preparing for a future in publishing
	The global and local fundamentals
	Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books
	Case study: Bertelsmann and Random House
	Interview: Namrata Tripathi, Founder and Publisher of Kokila (Penguin Random House)
	Summary
2 The publishing ecosystem
	Varieties of publication – markets and audiences
	Interview: Alba Proko, Audio Manager, Bookouture
	Print and e-books
	Journals, magazines and newspapers
	Who adds value in the publishing process?
	Case study: Amazon and EBSCO
	Interview: Zaahida Nabagereka, Head of Social Impact, Penguin Random House UK
	Summary
3 Writers, readers and intermediaries
	Authors, illustrators, creators and their rights
	Agents and other gatekeepers
	Network and opinion formers
	Channels to readers and buyers
	Case study: Frankfurt Book Fair
	Interview: Ashleigh Gardner, Senior Vice President, Global Publishing, Wattpad WEBTOON Studios
	Interview: Caroline Walsh, Literary Agent, David Higham Associates
	Summary
4 Editorial processes
	Policy and planning: list building and market niches
	Commissioning: research, reputation and funds
	Contractual matters: formats and co-editions
	Editorial work: from submission to publication
	Interview: Breanna J. McDaniel, sensitivity reader, author, and Program Manager for the Black Creatives Fund, We Need Diverse Books
	Case study: A Guide for Dummies
	Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic / Publisher, Grove Press UK
	Summary
5 Rights
	How different rights developed
	Range of rights
	Who is involved in selling rights
	Case study: The rights potential of children’s books
	Interview: Amy Ellis, Head of Rights and Permissions, PLS
	Interview: Victoria Lawrance, Rights Manager – Adult Trade, Bloomsbury
	Summary
6 Design and production
	Platforms and formats appropriate for the content
	Scheduling the publication process
	Controlling costs and establishing prices
	Case study: Horrible Histories
	Interview: Shaun Hodgkinson, Chief Operating Officer, DK
	Interview: Thomas Truong, Publishing Director, Little Tiger Group
	Summary
7 Print and digital publishing
	Choosing from a variety of media and formats
	Legalities of publishing in a wired world
	Digital workflow and software standards
	Communication for print and e-publications
	Interview: Jenny Blenk, Associate Editor, Dark Horse Comics
	Case study: Print and digital at the university presses
	Interview: Jeanette Morton, Digital Publisher, Oxford University Press
	Summary
8 Marketing, sales and distribution
	Marketing
	Interview: Maria Vassilopoulos, Global Sales Manager, University of Wales Press
	Communication through promotion and publicity
	Managing budgets and schedules
	Using feedback to monitor success
	Case study: Persephone Books
	Interview: Ian Lamb, Director of Children’s Marketing and Publicity, Simon & Schuster Children’s Books
	Summary
Conclusion
Glossary
Bibliography and resources
Index
Picture credits and acknowledgements