The Politics of Time and Youth in Brand India: Bargaining with Capital

The Politics of Time and Youth in Brand India_9780857281098
	Title
	Copyright
	CONTENTS
	ACKNOWLEDGMENTS
	Introduction AFTER ME THE FLOOD
		Marxist Theory and Anti-capitalist Time-Orientation
		The Time of Capital and the Time of Parenting
		Arrested Development and the Dispossession of Lifetime
		Capitalism and Childhood
		Reading Cultural Texts
		The Battle at Home and in the Market
		The Book in Outline
	Chapter 1 BRAND INDIA’S BIGGEST SALE: THE CULTURAL POLITICS AND POLITICAL ECONOMY OF INDIA’S “GLOBAL GENERATION”
		Reproducing Future Labor: The Home and the Market
		Staging the “Global Generation”: The Class Politics of Brand India
		Labor and Consumption within the Family
		Global Brands and Traditional Hierarchies
		Commodity Culture and the Battle between Generations
		Shopping is a Patriotic Duty
		The Labor of Childhood
		Youth for Sale
		Capitalism and the Politics of Generations
	Chapter 2 ARRESTED DEVELOPMENT AND THE MAKING OF A NEOLIBERAL STATE
		The Neoliberal State and the Rise of the Economic Individual
		The Making of a Neoliberal State: A Brief Outline
		At War, Within and Without: The Bourgeois Subject of Neoliberalism
		Time-Consciousness and the Neoliberal Subject
		Profits without Guilt
		Accumulation by Dispossession and the Amoral Individual
		India Inc. and the Hollowing Out of Citizenship
	Chapter 3 FOR SOME DREAMS A LIFETIME IS NOT ENOUGH: THE RASA AESTHETIC AND THE EVERYDAY IN NEOLIBERALISM
		The Temporal Patterns of Pavitra Rishta
		Television Melodrama and Women’s Domestic Labor
		The Everyday in Capitalism
		Future Denial
		Deferred Endings and Neoliberalism
		Inner Engineering and the Self and World as Maya
		Between the Old and the New: Class, Gender and the Implosion of the Middle-Class Family
	Chapter 4 AN “ARRANGED LOVE” MARRIAGE: INDIA’S NEOLIBERAL TURN AND THE BOLLYWOOD WEDDING CULTURE INDUSTRY
	Chapter 5 EK HASEENAH THI (THERE ONCE WAS A MAIDEN): THE VANISHING MIDDLE CLASS AND OTHER NEOLIBERAL THRILLS
	CONCLUSION
	NOTES
		Introduction After Me the Flood
		Chapter 1 Brand India’s Biggest Sale: The Cultural Politics and Political Economy of India’s “Global Generation”
		Chapter 2 Arrested Development and the Making of a Neoliberal State
		Chapter 3 For Some Dreams a Lifetime is Not Enough: The Rasa Aesthetic and the Everyday in Neoliberalism
		Chapter 4 An “Arranged Love” Marriage: India’s Neoliberal Turn and the Bollywood Wedding Culture Industry
		Chapter 5 Ek Haseenah Thi (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills
		Conclusion
	REFERENCES
		Audiovisual Sources
		Textual Sources
	INDEX