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دانلود کتاب The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
دانلود کتاب قوانین قدیمی بازاریابی مرده اند: 6 قانون جدید برای اختراع مجدد نام تجاری و احیای تجارت شما
مشخصات کتاب
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
ویرایش: 1
نویسندگان: Timothy R. Pearson
سری:
ISBN (شابک) : 0071788220, 9780071788229
ناشر: McGraw-Hill
سال نشر: 2011
تعداد صفحات: 0
زبان: English
فرمت فایل : MOBI (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 413 کیلوبایت
قیمت کتاب (تومان) : 47,000
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توجه داشته باشید کتاب قوانین قدیمی بازاریابی مرده اند: 6 قانون جدید برای اختراع مجدد نام تجاری و احیای تجارت شما نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب قوانین قدیمی بازاریابی مرده اند: 6 قانون جدید برای اختراع مجدد نام تجاری و احیای تجارت شما
پرفروش ترین نیویورک تایمز و یو اس ای تودی! بازاریابی خود را مجدداً ابداع کنید تا با بازاری که همیشه در حال تغییر است همراه باشید. این توضیح می دهد که چگونه برندها باید به ذات خود صادق باشند و دوباره اختراع شوند تا در این دنیای کاملاً تغییر یافته، غنی از اطلاعات و اینترنت محور باقی بمانند. -رابرت هانسون، رئیس، برند گلوبال Levi's®، لویس اشتراوس
توضیحاتی درمورد کتاب به خارجی
The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.” —Bob Jeffrey, CEO, JWT “When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.” —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton “The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.” —MaryLee Sachs, Chairman U.S., Hill & Knowlton “Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.” —Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP “Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.” —Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas “Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.” —R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by: Positioning marketing as a business partner—not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data— not vague qualitative measurements Providing leadership within your organization—not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.
