The New Working Class: How to Win Hearts, Minds and Votes

THE NEW WORKING CLASS
Contents
List of figures
Acknowledgements
1. Winning the new working class vote
2. Who are the new working class?
	‘Hard working families’ and the ‘just about managing’
	Political decline of the working class
	Re-making British society
	Understanding the ‘new’ working class
	The first rule of the new working class
3. Do policies matter?
	How policies are communicated
	Values of the new working class
	Triggering ‘moral foundations’
	Social identities of the new working class
4. Families, education and health
	Families and children
	Education
	Health and social care
	Speaking to the values of the new working class
5. The economy, work and welfare
	The economy
	Work
	Welfare
	An economy that works for the new working class
6. Homes, immigration and crime
	Homes
	Immigration and integration
	Crime
	Avoiding negative consequences
7. Democracy
	Democracy for the 21st century
8. How to win hearts, minds and votes
	Family
	Fairness
	Hard work
	Decency
Appendix
	Class and income
	A technical notes on sources
	Qualitative quotes
Notes
Figure sources
Index