The Handbook of Media and Mass Communication Theory, 2 Volume Set

Content: The Handbook of Media and Mass Communication Theory
 Copyright
 Contents
 Notes on Contributors
 Introduction
 Part I Classical Theories of Media and the Press
 1 Classical Liberal Theory in a Digital World
 Origins and Optimism
 Disillusionment and Ethics
 Variations on a Liberal Theme
 Liberal Theory Today
 Conclusion
 Notes
 References
 2 The Origins of Media Theory: An Alternative View
 References
 3 Political Economic Theory and Research: Conceptual Foundations and Current Trends
 The Political Economy Tradition
 Research on the Political Economy of the Media
 Current Trends
 References. 4 Semiotics and the MediaFerdinand de Saussure
 Roland Barthes
 Judith Williamson
 Robert Hodge and Gunther Kress
 Algirdas Julien Greimas
 How Do I Analyze a Media Text?
 Later Developments: A Semiotics of the Senses
 Charles S. Peirce (1958)
 5 Symbolic Interactionism and the Media
 The Interactionist Tradition
 Information Technologies
 The Task of the Media
 Media Reform and the Crisis of Democracy
 Democracy and Critical Pedagogy
 A Performative Communication Studies
 Conclusion
 Notes
 References
 6 Patterns in the Use of Theory in Media Effects Research
 Prevalence of Theories. Most Used TheoriesParts of Media Effects Phenomenon
 Implications
 Conclusion
 References
 7 Cultivation Theory: Its History, Current Status, and Future Directions
 Background of Cultivation Theory
 Challenges to the Theory
 Meta-Analyses of Cultivation Effects
 Evidence for Cultivation Effects
 More Recent Tests of Cultivation Theory
 Social Cognitive Theory
 Short- and Long-Term Effects of Media Exposure
 Recent Studies of Media Content
 Future Directions in Cultivation Theory Research
 8 Media Ecology: Contexts, Concepts, and Currents
 What Is Media Ecology? The Rise of Media Ecology: A Brief AccountContextualizing the Media
 The Symbolic Biases of Media
 Media as the Extensions of the Human Sensorium
 The Physical Forms and Biases of Media
 The Inevitability and Unpredictability of Consequences
 Media Do and Undo: A Faustian Bargain
 Media Ecology as Historiography
 Discussion: Currents in Media Ecology
 References
 9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks
 Communication Studies and Dramatistic Theory
 Kenneth Burke\'s Dramatistic Theory
 Bridges between Dramatistic Theory and Communication Studies. Case Study: The 2004 Madrid Terrorist AttacksReferences
 Further Reading
 10 Ritual Theory and the Media
 Key Elements of Media Ritual
 James Carey and the Ritual Model
 Politics as Symbolic Ritual
 Recent Theories of Media Ritual
 References
 11 Jacques Ellul and the Nature of Propaganda in the Media
 Introduction
 Definition
 Characteristics of Propaganda
 Propaganda and Democracy
 Ethics and Propaganda
 Concluding Remarks
 References
 Further Reading
 12 Lewis Mumford: Technics, Civilization, and Media Theory
 References
 13 The Impact of Ethics on Media and Press Theory.