The Global Public Relations Handbook: Theory, Research, and Practice

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
Foreword
Preface
Acknowledgments
Introduction
Contributor Biographies
I: Conceptual Foundations of Global Public Relations
	1. Comparative Political Systems and Public Relations: An Overview
		Introduction
		Democracies Versus Authoritarian Regimes
		Comparing Variations among Democracies
		Comparing Other Political Systems
		Conclusion
		Note
		References
	2. The Intersection of Political and Economic Systems in Global Public Relations Practice
		Politics and Public Relations
		Economics and Public Relations
		Is Rational Choice Still Rational?
		The Level of Economic Development and Public Relations
		Concluding Thoughts
		References
	3. Culture: The “Silent” Language is also the “Neglected” Language
		Culture as an Antecedent for Public Relations
		The Impact of Public Relations on Culture
		Public Relations as a Culture
		Conclusion
		References
	4. The Media, International, Transnational and Global Public Relations
		From Media to Mediatization
		International, Transnational and Global Media Relations
		Public Relations and the Media in the 21st Century
		Media Control
		Media Diffusion
		Media Access
		Conclusion
		Note
		References
	5. The Nexus between Activism and Public Relations
		Environmental Variables and Activism
		Literature on Activism and Public Relations from 2009–2019
		Future Research and Conclusion
		References
II: Current Key Global Players
	6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations
		Introduction
		Widening the Context: Professionalization, Professional Associations, and Codes of Ethics
		National and International Codes
		Toward Ethical Futures: Strategies and a Conclusion
		References
	7. The Development and Challenges of Global Public Relations Agencies
		Introduction
		Role of the Public Relations Agency
		International Expansion
		Global Aspirations of Major PR Agencies
		The World’s Leading Global PR Agencies
		The Changing Nature of International Public Relations
		References
	8. State Capture and the Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?
		Introduction
		The Shaping of Future Kakistocracies
		Part One: State Capture in South Africa, Bell Pottinger and the Guptas
		Part Two: Lessons from the Bell Pottinger Battlefield
		Conclusion
		Notes
		References
	9. Exploring the Complexity of Global Strategic Communication Practice inGovernment: The Case of the Canadian Federal Government
		Introduction
		The Canadian Government
		Canadian Internationalism
		Standards Affecting Purposeful Use in the Canadian Government’sCommunications Policy
		Structure and Roles of the Federal Government CommunicationFunction
		Global Affairs Communication
		Conclusion
		References
	10. Global Public Sector and Political Communication
		Whom Do They Serve?
		How Is Communication in the Public Sector Different?
		Political or Non-Political?
		Trust in Politicians, Trust in Authorities
		Citizens are From Venus, Public Authorities, and Politicians areFrom Mars?
		Toward More Engaging Public Sector and Political Communication
		Conclusions
		References
	11. The European Union and Its PublicRelations: Context, Actions, and Challenges of aSupranational Polity
		Introduction
		The Context: Origin, Structure, and Organizing
		The Actions: the Role of Communication in Fostering the European Integration Project
		EU Public Relations Today: Communications to Rather than with Publics
		Current Challenges
		Conclusions
		Notes
		References
	12. NATO and Its Communication in the 21st Century
		NATO and Its Communication in 21st Century
		Conclusion
		Bibliography
	13. A New Public Relations for Corporations in the World of Hyper-Globalization
		Emerging Hyper-Globalization
		Three Forces of Hyper-Globalization
		Public Relations Suited for Hyper-Globalization
		References
	14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia
		India
		South Korea
		Japan
		Family-owned Enterprises and Confucian Values in China, Hong Kong, and Taiwan
		Economic Development
		Cultural Characteristics of Chinese Family-Owned Enterprises
		Conclusion and Implications for Public Relations Practice and Research
		References
	15. The Global Public Relations Strategies of the “Hacktivist” Group Anonymous
		Attaching Itself to Causes that are Already High Profile
		Aid and Protection to the Traditional Media
		Humor
		Hyperbole
		Promoting Engagement
		Lack of Control of Brand Identity
		Public Relations Challenges to Other Organizations
		References
	16. Terrorism and Global Public Relations
		Introduction
		Terrorism– a Short History of a Debated Concept
		Terrorism: Global Incidents and Trends
		Public Relations and Terrorism
		Conclusions
		Notes
		References
	17. The Global Public Relations of Failed States
		Where Global Pr and Public Diplomacy Meet
		What Is aFailed State?
		The Public Relations of Two Failed/Failing States: Zimbabwe and North Korea
		Conclusion
		Notes
		References
III: Current Issues Relevant to Global Public Relations
	18. Internal Communication with aGlobal Perspective
		What Does Internal Communication Mean?
		Within Which Academic Area (and How) Is It Measured?
		The Outcomes of Good Versus Bad Internal Communication
		Where Does Internal Communication Belong in the Organization?
		What are the Key Channels of Internal Communication?
		Nexus Between International Communication and Employee Engagement, Organizational Reputation and Employer Brands
		Global Internal Communication
		References
	19. Global Interdependence and Risks: Management and Communication
		An Overview of the Dynamics and Dimensions of Risk
		Four Paradigms: Streams of the Discipline
		Infrastructural Risk Management and Communication Paradigm
		Three Global Cases: Climate Change, Public Health, and Risk Exposure
		Conclusions
		References
	20. Global Crisis Communication
		Introduction
		Crisis Communication in the U.S.
		Crisis Communication in Europe
		Crisis Communication in Asia
		Local and International Crisis Communication
		References
	21. The Management and Practice of Public Affairs in aGlobal Context
		A Global Lens to Understand Public Affairs
		The Global Nature of PA Issues
		Actors on the Global PA Stage
		The Interests of Actors and Activists
		The Arenas in Which the Issues are Addressed
		The Information Used to Communicate about PA Matters
		The Assets Used to Influence Policy
		Technical Competencies of the Global PA Practitioner or Manager
		Conclusion
		References
	22. Linking Public Relations and Public Diplomacy: Creating aNew Cadre of Public and Corporate Diplomats
		Introduction and Context
		The Journey– Adding to the Body of Knowledge by “Joining the Dots”
		Change, Culture, Connectivity, Collaboration
		The Cultural Glue
		Public Diplomacy in a Digital, Diffuse, Diverse, and Disruptive World
		Corporate Diplomacy: More Stakeholders, Greater Expectations
		A More Holistic, Strategic Approach is Needed
		Creating a New Cadre of Corporate Diplomats: it’s Still Reputation, Relationships, and Responsibility
		Note
		References
	23. Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain
		Bullfighting in Spain and Catalonia
		Campaign for/against Bullfighting: ACultural and Political Tug-of-War
		Spanish Culture: “Nations within a Nation”
		Bullfighting as Issues Management
		Conclusion
		Notes
		References
	24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?
		Liability: Who Pays?
		From Corporate Social Responsibility to Justice
		Who Cares: Protectors and Guardians
		Personhood: Living Entity Status
		Discussion and Conclusions
		References
	25. Character Assassination and Reputation Management in the Context of Mediated Complexity
		Introduction
		Character Assassination as Field Competition Strategy
		Contemporary Issues of Reputation Management
		Implications for Public Relations and Future Research
		References
	26. Crowdfunding: From Global Financial Crisis to Global Financial Communication
		Crowdfunding and Democracy
		Crowdfunding Initiatives and Financial Public Relations
		Crowdfunding, Financial Public Relations, and Reputational Capital
		Conclusion
		References
	27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-Propaganda Machine
		Setting the Scene: Brexit, Trump, Post Truth, Fake News & Trust
		Aggregate Flows, Individual Participation
		Agenda Directing and Participatory Techno-Politics
		The Agenda-Directing Model and Political Polarization
		Conclusion & Outlook
		Notes
		References
	28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) “Democracy Promotion” to the Promotion of “Illiberal Democracy”
		The U.S. “Democracy Promotion” Mission
		Reversal in Global Commitment to (liberal) Democracy: Campaigns to Defend and Promote “illiberal Democracy”
		Conclusion
		References
Index