The Current Perspective on Social Media

Cover
Copyright information
Preface and Acknowledgments
Contents
List of Contributors
1 Social Media Use of Companies in Public Disclosure: Potential Risks and a Possible Solution
	Introduction
	1 Corporate Needs for Public Disclosure and Transparency
	2 The Power of Social Media
	3 The Reasons behind the Social Media Use by Companies
	4 Risks Caused by Social Media for Companies
	5 How to Protect Companies from Risks of Social Media
	Conclusion
	References
2 Social Media and the Turkish Foreign Policy
	Introduction
	1 Social Media and Foreign Policy Relationship
	2 2000s in the Turkish Foreign Policy and Security Issues Experienced in the Process
	3 The Influence of Social Media on Turkish Foreign Policy
	Conclusion
	References
3 “YouTube” As a Social Media Tool and “YouTuber” As a New Job
	Introduction
	1 YouTube and Video Blog
		1.1 YouTube as Social Network
		1.2 Success Factors on YouTube Platform
	2 “YouTuber” as a New Job
	3 Method of Research
	Conclusion
	References
4 The Place and Importance of Emojis in Social Media Marketing
	Introduction
	1 Social Media and Social Media Marketing
	2 The Emergence and Development of Emojis
	3 The Place and Importance of Emojis in Social Media Marketing
	Conclusion
	References
5 Social Media Analytics
	Introduction
	1 Social Media Analytics Applications
	2 Social Media Analytics Methods
	Conclusion
	References
6 Social Media Use by Companies and Its Evaluation Based on Selected Financial Indicators
	Introduction
	1 Literature Review
	2 Methodology
	3 Findings
		3.1 Facebook Usage Tendencies of Companies in the BIST All Index and a Financial Performance Comparison
		3.2 Twitter Usage Tendencies of Companies in the BIST All Index and a Financial Performance Comparison
		3.3 YouTube Usage Tendencies of Companies in the BIST All Index and a Financial Performance Comparison
	Conclusion
	References
7 The Reflection of Othering and Hate Speech in Social Media Videos/News and Comments Related to Syrian Asylum (Facebook 2018)
	Introduction
	1 Field and Method of Research
	3 Assignment and Hate Discrimination
	4 Literature Related to Social Media, Othering, and Hate Speech
	5 Findings
	Conclusion
	References
8 How Does Social Media Effect International Trade?
	Introduction
	1 Can Social Media Become a Bridge to E-Commerce?
	2 From Traditional to Digital
		2.1 Types of E-Commerce
	3 E-Commerce through Social Media
	4 International Trade through E-Commerce
	Conclusion
	References
List of Figures
List of Tables