The Continuum of Consumer Choice

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
List of Figures
List of Tables
Foreword
Preface
Acknowledgments
Key Abbreviations
1 Introduction
	Overview
	The Continuum of Consumer Choice
	The Intentional Behaviorist Research Program
	Role of the Neurophysiological Model
	Conclusion
	Note
Part I Conceptualizing Consumer Choice
	2 Context, Valuation, and Rationality
		The Generic Behavioral Perspective Model
			Consumer-Situation
			The Scope of the Consumer Behavior Setting
			Utilitarian and Informational Reinforcement
			Operancy
		Value and Valuation
		Consumer Rationality
			Consumers’ Goals
			PP-Rationality
			E-Rationality
			B-Rationality
			EP-Rationality
			A-Rationality
		Summary and Conclusions
		Notes
	3 A Research Strategy for Consumer Psychology
		The Problem of Intentionality
		Theoretical Minimalism: Accounting for Consumer Behavior
		Intentional Interpretation: Accounting for Consumer Action
			Intensional Sentences
			Intentional Objects
			Intentional Systems
		Evaluation: Accounting for Consumer Choice
		The Root of Incommensurability
		Knowledge By Acquaintance and Knowledge By Description
		Summary and Conclusions
		Notes
	4 The Significance of Temporal Horizon
		Behavior, Action, and Choice
			Consumer Behavior and Consumer Action
			Consumer Choice: Temporal Preference
			A Matter of Valuation
			Conflicting Temporal Horizons
			Temporal Discounting Or Cognitive Appraisal?
		Patterns of Temporal Discounting Over the Continuum
			Everyday Selection
			Intermittent Purchasing
			Intermediate Styles of Consumer Activity
			Compulsion and Addiction
		The Consumer at the Choice Point
			The Inevitability of Representation
			Explaining Behavioral Discontinuity
		Summary and Conclusions
			Refining Consumers’ Goals
			“Economic Choice” and “Consumer Choice”
		Notes
Part II Levels of Exposition
	5 A Suite of Models
		BPM-E: The Extensional Model
			The Extensional Consumer-Situation
			Operant Classes of Consumer Behavior
			V1: Value at the Super-Personal Level
			Appraisal of BPM-E
		BPM-I: The Intentional Model
			The Intentional Consumer-Situation
			V2: Value at the Personal Level
			Pleasure, Arousal, and Dominance as Core Affects
			Affect and Contingency
		BPM-N: The Neurophysiological Model
			The Neurophysiological Consumer-Situation
			V3: Value at the Sub-Personal Level
			Neural Valuation
		Contingency-Shaping and Rule-Governance Or Perceiving and Believing?
			A Comparison of the Paradigms
			Dual Sources of Explanation
		Summary and Conclusions
		Notes
	6 Coming to Terms With Intentionality
		Varieties of Informational Reinforcement
			Further Dimensions of Operancy
			Extensional Informational Reinforcement
			Social Reinforcement
			Basic Intentional Interpretation
			Symbolic Reinforcement
			Advanced Intentional Interpretation
			Summary of the Role of BPM-I
		Patterns of Informational Reinforcement
			Informational Reinforcement Simpliciter
			Reciprocal Informational Reinforcement
			Summing Up Patterns (A) and (B)
			Interactive Social Reinforcement
			Reciprocal Social Reinforcement
			Summing Up Patterns (C) and (D)
		Utility Functions and Bilateral Contingencies
			Independent and Interdependent Utility Functions
			Symbolic Reward and Sanction
			Informational Reinforcement Simpliciter
			Reciprocal Informational Reinforcement
			Interactive Social Reinforcement
			Reciprocal Social Reinforcement
		Summary and Conclusions
		Notes
	7 Neural Foundations of Valuation
		The Central Nervous System
		Neuronal Structure and Functions
			Action Potentials and Neurotransmission
			Synaptic Communication
			Habituation, Sensitization, and Tolerance
			Long-Term Potentiation (LTP)
		Neurophysiology and Reinforcement
			The Mesolimbocortical System
			Reward Prediction Errors (RPEs)
		Neurophysiology and Reward
			Pleasure
			Arousal
			Linking Pleasure and Arousal
			Dominance
		A Potential Integrative Framework
			Linking Reinforcement and Reward: Somatic Markers
			Origins
			Emotions and Feelings
			A Basis of Hyperbolic Discounting?
		Notes
Part III Confronting Conceptual Duality
	8 Responsive Behavior and Considered Action
		Dual Process Thinking
			Types/Systems 1 and 2
			Competing Neuro-Behavioral Decision Systems (CNDS)
			The Tri-Process Model
			Picoeconomics
		A BPM-Based Dual Process Depiction
			The Need for a Conceptual Portrayal
			Contrasting Styles of Consumer Activity
		Dimensions of Neural Valuation
			Sub-Continua of Consumer Choice
			Discounting
			Affect
		Cognition and Decision-Making
			Cognitive Valuation
			Memory Processes
			Cognitive Decision-Making
		Summary and Conclusions
		Notes
	9 Complementarity and Incommensurability
		Complementarity: Dual Processes
			Review of the Working Hypothesis
			Routine Consumer Choice
			Extreme Consumer Choice
			Intermediate Styles of Consumer Choice
			Summary of Key Conclusions
			Significance for Complementarity
			The Contribution of BPM-N
		Incommensurability: Dual Explanations
			Assuaging Incommensurability: Six Propositions On Inter-Level Relationships
			The “A” Route: Personal and Super-Personal Links
			The “B” Route: Sub-Personal and Super-Personal Links
			The “C” Route: Personal and Sub-Personal Links
			A Triadic Relationship
			The “D” Relationship: Responsive Behavior and Considered Action
		Further Pointers to Integration
			The Significance of Reward Prediction Errors
			The Significance of Somatic Markers
		Summary and Conclusions
		Notes
	10 Confluence
		Bidirectionality
		Subjective Valuation as a Janus-Variable
		Affective Markers as Janus-Variables
		Affective Markers and Complementarity
		Affective Markers and Incommensurability
			A Dual Perspective
			Cognitive and Conative Elements
		Conclusions
			Delineating Consumer Choice
			Achieving Rapport: Horizontal and Vertical
			Preparation of Arousal
		Notes
Bibliography
Index