The Changing Nature of Doing Business in Transition Economies

Cover......Page 1
Contents......Page 6
List of Figures......Page 11
List of Tables......Page 12
Notes on Contributors......Page 15
1 Introduction......Page 20
Foreign-owned subsidiaries as a driving force of transition and integration processes......Page 28
European Union accession and the role of foreign subsidiaries......Page 29
Theoretical considerations......Page 31
Tasks of CEE subsidiaries......Page 35
European integration and CEE markets......Page 38
Consequences for the role of market-seeking CEE subsidiaries......Page 40
(P&G) in Central Europe......Page 42
Conclusions......Page 44
Introduction......Page 49
Inward FDI into Central Europe......Page 50
The evolutionary game theoretical perspective......Page 56
Interpretation: why has inward FDI in Central Europe increased?......Page 59
Conclusions......Page 60
Acknowledgements......Page 62
Introduction......Page 66
The strategy dilemma of Western consumer goods firms in CEE......Page 67
Evidence of market globalization in the fast-moving consumer goods markets of CEE......Page 73
Conclusions and discussion......Page 78
Acknowledgments......Page 83
Defining luxury products......Page 87
Motivational drivers for luxury consumption......Page 88
Luxury industry composition and global fashion centers......Page 90
Global luxury consumers and demand for luxury products......Page 92
Drivers of regional luxury consumption in the Balkans......Page 94
Luxury consumption and affluent behavior in European Russia......Page 97
Conclusions......Page 102
Introduction......Page 106
Trends in the development of the brewing industry......Page 107
CEE brewing industry......Page 108
Market entry and market servicing strategies in CEE......Page 109
Investment and ownership strategies......Page 113
Problems and performance in CEE markets......Page 114
Conclusions......Page 119
Introduction......Page 123
Special economic zones......Page 126
Policy lessons......Page 133
Executive summary......Page 135
Acknowledgments......Page 138
Introduction......Page 142
Literature review......Page 144
Problems facing companies entering transition countries......Page 148
Research method......Page 150
Results......Page 151
Findings and analysis......Page 158
Conclusions......Page 160
Implications and recommendations......Page 162
Acknowledgments......Page 164
Introduction......Page 167
Motives and modes of FDI......Page 168
Research methodology......Page 179
Analysis of cases......Page 181
Discussion of results and hypotheses......Page 186
Implications and lessons......Page 188
Appendix: FDI in Poland’s transition process......Page 190
Dynamics of the economic reform......Page 202
Objective of the analysis and research approach......Page 206
Findings......Page 209
Lessons and conclusions......Page 229
Literature review......Page 233
Research design and methodology......Page 235
Results and discussion of findings......Page 236
Conclusions......Page 242
Introduction......Page 244
Institutional theories and entrepreneurship development......Page 246
A brief overview of post-communist Albania......Page 251
Institutional framework for entrepreneurship and SME development......Page 254
Conclusions......Page 268
Introduction......Page 275
Impact of information and communication technologies on tourism......Page 276
Use of e-marketing in tourism......Page 279
Tourism in Bosnia and Herzegovina......Page 281
E-marketing strategies in the tourism sector of Bosnia and Herzegovina......Page 289
Concluding remarks......Page 295
Introduction......Page 299
The first banking reconstruction period 1988–1992......Page 300
Banking transformation in the period 1993–1998......Page 308
Banking since 1999......Page 313
Conclusions......Page 318
Index......Page 322