The Business of Metaverse: How Organizations Can Optimize the Opportunities of Web3 and AI

Cover
Contents
Preface
01 What is the metaverse?
	History of the concept
	History of AR and VR
	History is still writing itself
	What is the metaverse now?
	How did the metaverse evolve?
	How is the metaverse defined?
	The metaverse vision
	Is the metaverse the next iteration of the internet?
	Is the metaverse a new operating system?
	How important is AI to the metaverse operating system?
	Is the metaverse an industrial evolution or the next revolution?
	Is there one metaverse or many?
	Is the metaverse open or closed, centralized, decentralized or hybrid?
	Could the metaverse become a protocol with its own trust algorithm?
	Is the metaverse already here?
	Notes
02 The eight layers of the metaverse
	The metaverse framework
	Layer 1 – Experience
	Layer 2 – Physical interface to the metaverse
	Layer 3 – Metaverse finance
	Layer 4 – Data in the metaverse
	Layer 5 – Ecosystems of the metaverse
	Layer 6 – The business of the metaverse
	Layer 7 – Governance legal and regulation
	Layer 8 – Technology in the metaverse
03 Opportunities of the metaverse
	What is the metaverse opportunity?
	How big is the metaverse business opportunity?
	The opportunities associated with the metaverse as a new operating system
	What is the wider opportunity for government and society?
	Notes
04 Is equality a metaverse opportunity?
	Can the metaverse change the opportunity landscape?
	Is the metaverse the key to equity?
	Is equity the key to unlocking value in the metaverse?
	Can the metaverse help to solve the digital divide?
	Can the metaverse start the journey to equality through individuals and communities?
	Is equality in the metaverse linked to new economic opportunity?
	How can the metaverse address financial inclusion?
	Can the metaverse make local communities global?
	Can the metaverse create safe space environments for social equality?
	Is privacy and security the key to equality?
	What are the key challenges to metaverse equality?
	How do we take the first steps towards an equitable metaverse?
	Notes
05 The metaverse transformation and new immersive revolution
	The components for transformation – the 4Cs of the metaverse
	The components for transformation – metaverse interoperability
	The components for transformation – metaverse communication
	The components for transformation – metaverse commerce
	The components for transformation – metaverse and community
	Is self-sovereign digital identity (SSI) key tothe evolution of metaverse communities?
	The components for transformation – metaverse and content
	Can the metaverse impact the new interaction point and be the key to transformation?
	What is the role of ecosystems in metaverse-led transformation?
	Could the role of AI as complementor in the metaverse be the key to transformation at scale?
	Has the metaverse already begun to transform the ways in which ecosystems operate?
	Can the metaverse ecosystem operations extend transformation to enterprise and business?
	Are digital twins, IoT, Web3 and AI the keys to transforming manufacturing?
	Why is the industrial metaverse important to business transformation?
	Can the shared metaverse transform the business landscape?
	Can Web3 decentralized autonomous organizations be the future of businesses in the metaverse?
	Can the virtual business be the future metaverse business entity?
	Can the metaverse Web3 and AI transform law and contracting?
	Notes
06 What is the future of metaverse business?
	Is the metaverse the new location for businesses to set up and operate?
	Is connecting the metaverse experience to physical retail locations a business opportunity?
	What is the role of the metaverse as a channel for retail and brands?
	Can MXCs help metaverse businesses to attract and manage talent?
	Is 3D printing a metaverse business?
	What is the role of business in the consumer metaverse?
	How can the consumer metaverse business grow?
	How important is retail to the business of the consumer metaverse?
	Key platforms operating in the metaverse
	What is the business of the industrial metaverse?
	What is the business of the shared metaverse?
	The metaverse and the business of content economy
	The metaverse and the business of producer economy
	The metaverse and the business of gig economy
	The metaverse and the business of advertising economy
	The business of the AI metaverse
	How can businesses position for the metaverse
	The metaverse business architecture
	The metaverse business feature catalogue
	How will metaverse businesses evolve?
	Notes
07 Metaverse economics, currencies and regulation
	How will the metaverse economy emerge?
	How can the metaverse economy interact with the established economy?
	What are the components of the metaverse economy?
08 Communications in the metaverse
	How has the communications industry evolved?
	What requirements is the metaverse placing on communications?
	What are CSPs doing to meet the demands from digital technologies and the metaverse?
	What is the relationship between communications and the metaverse?
	How will users access the metaverse?
	What does communication in the metaverse look like?
	How could the phone number be the digital identity to bridge physical and virtual worlds?
	Can AI change communications?
	What is the relationship between communications, the metaverse and Web3?
	What is the relationship between IoT, Web3 and the metaverse?
	What are the key impacts of the metaverse on communications?
	Note
09 The eight keys to the metaverse
	Key 1 – The adaptability of economic and legal systems
	Key 2 – AI and the data economy
	Key 3 – The token economy
	Key 4 – Interoperable digital identity
	Key 5 – The world of wallets
	Key 6 – Fast low-latency connectivity
	Key 7 – Distributed infrastructure
	Key 8 – Security and quantum proofing
	Note
Appendix
Index