The Bombardier story: from snowmobiles to global transportation powerhouse

Acknowledgments ix    A Brief History of Bombardier Inc. xi     Preface xix     Introduction: The Rise of a Corporation 1     A Meteoric Rise 1     The Architects of Success 6     Bombardier Today 8     PART ONE 13     Chapter 1: Joseph-Armand Starts a Company: The 1940s and 1950s 15     Humble Beginnings 15     The Bombardier Snowmobile 16     Inventions and Innovations 25     Chapter 2: The Ski-Doo Adventure: The Golden Age of the 1960s 34     The Family Takes Over 34     A Marketing Renewal 39     Ski-Doo Fever 42     Vertical Integration 46     The First Sea-Doo 49     PART TWO 53     Chapter 3: Diversify or Die: The 1970s 55     A Challenging Decade 55     Taking a New Turn: Rail Transportation 59     The Montreal Subway 61     The Acquisition of MLW-Worthington 67     Chapter 4: The Deal of the Century: The New York City Subway (1982) 73     A Golden Opportunity 73     A Contested Victory 78     The Tools for Success 84     The Royer Way of Doing Things 86     The BMS 91     A Major Breakthrough 97     Tempest in a Teapot 101     The Value of Proven Technologies 104     A Welcome Boost 107     Chapter 5: New Frontiers: Transportation in the 1980s and 1990s 110     The North American Market 110     Full Speed Ahead 112     A Rocky Start for the LRC 114     The Vagaries of High-Speed in America 117     The Disney Monorail 124     The Acquisition of UTDC 125     Capturing the European Market 129     The Chunnel Odyssey 133     Taking Over by Storm: From Talbot to Adtranz 137     PART THREE 143     Chapter 6: Aerospace Takes Off 145     A Bold Move 145     Early Attempts to Diversify: The Automotive Sector 149     The Acquisition of Canadair (1986) 151     Good Things Come in Threes: Shorts, Learjet, and de Havilland 156     Portrait of a Turnaround Artist 165     Power in Numbers: Synergizing Operations 171     Chapter 7: Revolution in the Sky: The Move Toward Regional Jets 176     The Rise of Airline Hubs 176     From Challenger to CRJ 179     A New Captain Steers Aerospace Group 186     Bombardier Takes Off 192     Dogfight in the Clouds 196     Inside the Pro-ex Saga 201     An Affair of State 205     Government Support 208     Chapter 8: Spreading Its Wings 216     The Global Express Business Jet (1991   1996) 216     Diversification Delivers 225     PART FOUR 229     Chapter 9: Two Turbulent Decades at Valcourt 231     The Ski-Doo Loses Speed 231     Pierre Beaudoin and the Return of the Sea-Doo (1988) 233     Extreme Snowmobiling and Innovation 238     Acquisition of Outboard Marine Corporation (2001) 241     Chapter 10: Lessons in Strategic Governance 244     The Eminence Grise 244     Decentralization 248     Management Tools 253     An Evolving Structure 256     Chapter 11: Handing Over the Reins 259     Robert Brown Takes Charge 259     The Impact of September 2001 264     Tellier Joins Bombardier 265     An Unexpected Comeback 270     Pierre Takes the Helm and CSeries Aircraft Takes Off 273     Laurent Beaudoin   s Legacy 276     Endnotes 279     Index 293