The Bar and Beverage Book

THE BAR & BEVERAGE BOOK, FOURTH EDITION......Page 5
Contents......Page 7
Preface......Page 13
Acknowledgements......Page 17
CHAPTER 1 THE BEVERAGE INDUSTRY, PAST AND PRESENT......Page 19
THE EARLIEST WINES......Page 20
WINE AND RELIGION......Page 22
A BRIEF HISTORY OF BEER......Page 23
DISTILLED SPIRITS IN BRIEF......Page 25
ALCOHOL AND HEALTH IN HISTORY......Page 27
THE TAVERN: PLEASURES AND POLITICS......Page 28
PROHIBITION AND ITS EFFECTS......Page 29
TODAY\'S BEVERAGE-SERVICE INDUSTRY......Page 34
SUMMING UP......Page 42
TERMS OF THE TRADE......Page 43
A CONVERSATION WITH...DALE DEGROFF......Page 44
CHAPTER 2 RESPONSIBLE ALCOHOL SERVICE......Page 47
HUMAN PHYSIOLOGY AND ALCOHOL......Page 49
ALCOHOL\'S IMPACT ON HUMAN HEALTH......Page 52
ALCOHOL AND NUTRITION......Page 57
ALCOHOLISM AND OTHER DRINKING PROBLEMS......Page 59
LEGAL CONSIDERATIONS......Page 61
SOLUTIONS FROM A CONCERNED INDUSTRY......Page 70
MAKING A PLAN......Page 74
CRISIS MANAGEMENT......Page 81
POINTS TO PONDER......Page 82
TERMS OF THE TRADE......Page 83
A CONVERSATION WITH...CHRIS HOOVER......Page 84
CHAPTER 3 CREATING AND MAINTAINING A BAR BUSINESS......Page 87
TARGETING YOUR CLIENTELE......Page 89
PLANNING AND RESEARCH......Page 94
LOCATION AND MARKET FEASIBILITY......Page 99
ATMOSPHERE AND DECOR......Page 102
DECOR REQUIREMENTS......Page 107
LAYOUT AND DESIGN......Page 109
THE BAR ITSELF......Page 116
WORKING WITH A DESIGNER OR CONSULTANT......Page 128
CHECKLIST OF BAR-DESIGN ESSENTIALS......Page 130
SUMMING UP......Page 131
POINTS TO PONDER......Page 132
TERMS OF THE TRADE......Page 133
A CONVERSATION WITH...GEORGE MAJDALANI......Page 134
CHAPTER 4 BAR EQUIPMENT......Page 137
UNDERBAR AND BACKBAR EQUIPMENT......Page 139
REFRIGERATION NEEDS......Page 151
BAR TOOLS AND SMALL EQUIPMENT......Page 160
GLASSWARE......Page 171
CASH REGISTERS......Page 180
GENERAL EQUIPMENT GUIDELINES......Page 182
SUMMING UP......Page 184
TERMS OF THE TRADE......Page 185
CHAPTER 5 THE BEVERAGES: SPIRITS......Page 187
TYPES OF ALCOHOLIC BEVERAGES......Page 189
SELECTING SPIRITS FOR THE BAR......Page 195
HOW SPIRITS ARE MADE......Page 198
BROWN GOODS: WHISKEY ANDSCOTCH......Page 203
WHITE GOODS: VODKA, GIN, RUM, AND TEQUILA......Page 214
AFTER-DINNER DRINKS......Page 228
LIQUEURS, CORDIALS, AND MORE......Page 235
SUMMING UP......Page 243
POINTS TO PONDER......Page 244
TERMS OF THE TRADE......Page 245
A CONVERSATION WITH...F. PAUL PACULT......Page 246
CHAPTER 6 WINE APPRECIATION......Page 249
TYPES OF WINE......Page 251
THE GRAPES......Page 255
HOW WINES ARE MADE......Page 259
TASTING WINES......Page 266
HOW WINES ARE NAMED......Page 270
A QUICK WORLD WINE TOUR......Page 273
POINTS TO PONDER......Page 291
TERMS OF THE TRADE......Page 292
CHAPTER 7 WINE SALES AND SERVICE......Page 293
CREATING A WINE LIST......Page 294
THE ROLE OF THE SERVER......Page 304
SERVING WINES......Page 306
WINE STORAGE......Page 318
WINE LIST FOLLOW-UP......Page 319
SUMMING UP......Page 320
TERMS OF THE TRADE......Page 321
A CONVERSATION WITH...SHARON GOLDMAN......Page 322
CHAPTER 8 BEER......Page 325
A BRIEF HISTORY OF BEER......Page 327
BEER-MAKING BASICS......Page 335
TYPES OF BEER......Page 343
SELLING BEER......Page 355
STORING BEER......Page 362
SERVING BEER......Page 370
SUMMING UP......Page 374
TERMS OF THE TRADE......Page 377
CHAPTER 9 SANITATION AND BAR SETUP......Page 379
SANITATION......Page 381
LIQUOR SUPPLIES......Page 386
MIXES......Page 388
GARNISHES AND CONDIMENTS......Page 397
SERVICE ACCESSORIES......Page 403
OPENING THE CASH REGISTER......Page 405
BEHIND-THE-BAR BEHAVIOR......Page 407
CLOSING THE BAR......Page 410
SUMMING UP......Page 413
TERMS OF THE TRADE......Page 415
A CONVERSATION WITH...GEORGE KIDDER......Page 416
CHAPTER 10 MIXOLOGY, PART ONE......Page 419
ABOUT MIXED DRINKS......Page 422
DRINK FAMILIES......Page 428
COFFEE DRINKS AND HOT LIBATIONS......Page 450
POINTS TO PONDER......Page 454
TERMS OF THE TRADE......Page 455
CHAPTER 11 MIXOLOGY, PART TWO......Page 457
THE MARTINI/MANHATTAN FAMILY......Page 459
SOURS AND SWEET-AND-SOUR COCKTAILS......Page 465
SHOOTERS AND SHOTS......Page 476
TROPICAL DRINKS......Page 477
CREAM DRINKS......Page 479
OTHER DAIRY DRINKS......Page 480
BLENDED AND FROZEN DRINKS......Page 483
ALCOHOL-FREE ALTERNATIVES......Page 486
FILLING DRINK ORDERS......Page 487
DEVELOPING DRINK MENUS AND SPECIALTY DRINKS......Page 490
SUMMING UP......Page 496
POINTS TO PONDER......Page 497
A CONVERSATION WITH...JOSEPH TAKATA......Page 498
CHAPTER 12 EMPLOYEE MANAGEMENT......Page 501
STAFF POSITIONS......Page 502
HIRING AND SCHEDULING......Page 514
TRAINING THE STAFF......Page 521
LABOR AND EMPLOYMENT LAWS......Page 531
COMPENSATION AND BENEFITS......Page 538
PAYROLL TAXES, BENEFITS, AND PERQUISITES......Page 547
SUMMING UP......Page 550
TERMS OF THE TRADE......Page 551
A CONVERSATION WITH...CHRISTOPHER MANOLIS......Page 552
CHAPTER 13 PURCHASING, RECEIVING, STORAGE, AND INVENTORY......Page 555
PLANNING THE PURCHASING......Page 557
PLACING THE LIQUOR ORDER......Page 573
RECEIVING THE LIQUOR ORDER......Page 576
STORAGE......Page 577
ISSUING LIQUOR......Page 581
INVENTORY......Page 583
PURCHASING BAR SUPPLIES......Page 591
POINTS TO PONDER......Page 592
TERMS OF THE TRADE......Page 593
A CONVERSATION WITH...CRAYNE HORTON......Page 594
CHAPTER 14 PLANNING FOR PROFIT......Page 597
MANAGING THE NUMBERS......Page 599
THE CONTROL PHASE......Page 611
PRICING FOR PROFIT......Page 619
ESTABLISHING PRODUCT CONTROLS......Page 629
ESTABLISHING BEVERAGE CONTROLS......Page 634
ESTABLISHING CASH CONTROLS......Page 640
TECHNOLOGY AT THE BAR......Page 642
SUMMING UP......Page 647
TERMS OF THE TRADE......Page 648
CHAPTER 15 MANAGING YOUR BAR BUSINESS......Page 651
CREATING A BUSINESS PLAN......Page 653
MARKETING A BAR BUSINESS......Page 659
MARKETING TOOLS TO ATTRACT CUSTOMERS......Page 668
PRICING AS A PROMOTIONAL TOOL......Page 676
PROTECTING AND EXPANDING YOUR CONCEPT......Page 677
SUMMING UP......Page 679
POINTS TO PONDER......Page 680
TERMS OF THE TRADE......Page 681
A CONVERSATION WITH...JULIE HANSEN......Page 682
CHAPTER 16 REGULATIONS......Page 685
REGULATIONS: AN OVERVIEW......Page 687
GETTING READY TO OPEN......Page 690
WHAT, WHEN, AND TO WHOM YOU MAY SELL......Page 693
REGULATIONS THAT AFFECT PURCHASING......Page 698
REGULATIONS THAT AFFECT OPERATIONS......Page 701
SUMMING UP......Page 710
POINTS TO PONDER......Page 711
TERMS OF THE TRADE......Page 712
Glossary......Page 713
Index......Page 741