The Americanization of European Business: The European Response to the US Productivity Drive (Routledge Studies in Business History, 5)

Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of illustrations......Page 8
Notes on contributors......Page 10
Preface......Page 14
List of abbreviations......Page 16
The Marshall Plan and the transfer of US management models to Europe: an introductory framework......Page 18
From business reform programme to production drive: the transformation of US technical assistance to Western Europe......Page 35
Transfer mechanisms and channels......Page 52
The European Productivity Agency: a faithful prophet of the American model?......Page 54
'Operation Impact': converting European employers to the American creed......Page 72
US-owned manufacturing affiliates and the transfer of managerial techniques: the British case......Page 91
The regional dissemination of American productivity models in Norway in the 1950s and 1960s......Page 108
The transfer process......Page 130
Americanisation beyond the mass production paradigm: the case of British industry......Page 132
Americanisation and the 'Swedish model' of industrial relations: the introduction of the MTM system at Volvo in the postwar period......Page 150
The limits of Americanisation and the emergence of an alternative model: the Marshall Plan in Emilia-Romagna......Page 166
The translation and transformation......Page 186
An Americanised company in Germany: the Vereinigte Glanzstoff Fabriken AG in the 1950s......Page 188
Selective adaptation of American management models: the long-term relationship of Pechiney with the United States......Page 207
Learning from America: the remodelling of Italy's public-sector steel industry in the 1950s and 1960s......Page 225
Index......Page 246