Television Drama in the Age of Streaming: Transnational Strategies and Digital Production Cultures at the NRK

Acknowledgements
Contents
List of Figures
List of Tables
Chapter 1: National Television, Drama and Streaming
	Introduction
	Analytical Positioning: Production, Industry and Fans
	Television Streaming from a Test-Market Perspective
		NRK: ‘A Gigantic Small Broadcaster’
		From Lilyhammer to SKAM and blank
	Studying Digital Flagship Productions and Their Audiences and Fans
		Interviews with Key Informants
		Ethnographic Field Observation
		Analysis of Media Artefacts and Industry Deep Texts
		Audience Ratings and Statistics
	Three Media Study Topics Activated by Television Streaming
		National Television
		Public Service Television
		The End of Television
	Outline of the Book
	References
Chapter 2: Industry Perceptions of Streaming
	Introduction
	From National Competition to World Championship
	Challenge 1: Retaining the Audience
	Challenge 2: Producing World-Class Content
	Challenge 3: Gaining Visibility
	Challenge 4: Securing Content Rights
	Summing Up
	References
Chapter 3: Changing Production Cultures
	Introduction
	Going Big: High-Budget Co-productions for the World
	Going Small: Online Drama Based on Audience Needs
	Going Again: Scripted Fiction and Drama Remakes
	Summing Up
	References
Chapter 4: Changing Publishing Strategies
	Introduction
	Reinventing ‘Flow’ and ‘Liveness’
	Transmedia Storytelling and Universes
	Television Drama as Event
	Summing Up
	References
Chapter 5: Changing Industry–Audience Relations
	Introduction
	The Paradox of Audience Making
	Serving Fans and Fan Cultures
	How to Measure Success?
	Summing Up
	References
Chapter 6: The End of Television and the New Beginning?
	Introduction
	Television Drama in a Global World
	Television Drama in the Public’s Interest
	The End of Television Drama?
	References
Appendix: Industry Informants
Index