Television : visual storytelling and screen culture

Cover
Title
Copyright
Contents
Preface
Acknowledgments
Part I Television Structures and Systems
	1 An Introduction to Television Structures and Systems: Ebb and Flow in the Network Era
		Television’s Not-So-Distant Past: The Network Era
		Polysemy, Heterogeneity, Contradiction
		Interruption and Sequence
		Segmentation
		Summary
		Further Readings
	2 Television in the Contemporary Media Environment
		Internet-Distributed
Television: Digital Endemic and Legacy Media
		But I Don’t Have a TV
		We Can All Make Television
		Summary
		Further Readings
	3 Narrative Structure: Television Stories
		The Theatrical Film
		The Television Series
		The Television Serial
		Transmedia Storytelling and Binge-Watching
		Summary
		Further Readings
	4 Building Narrative: Character, Actor, Star
		Building Characters
		A Typology of Character Signs
		Building Performances
		A Typology of Performance Signs
		Strategies of Performance
		The Star System?
		Summary
		Further Readings
	5 Beyond and Beside Narrative Structure
		Television’s Reality
		Television’s Reality: Forms and Modes
		Television’s Reality: Genres
		Summary
		Further Readings
	6 The Television Commercial
		U.S. Linear-TV’s
Economic Structure
		The Polysemy of Commodities
		The Persuasive Style of Commercials
		Summary: “Capitalism in Action”
		Further Readings
Part II Television Style: Image and Sound
	7 An Introduction to Television Style: Modes of Production
		Single-Camera
Mode of Production
		Multiple-Camera
Mode of Production
		Hybrid Modes of Production
		Summary
		Further Readings
	8 Style and Setting: Mise-en-Scene
		Set Design
		Costume Design
		Lighting Design
		Actor Movement
		Summary
		Further Readings
	9 Style and the Camera: Videography and Cinematography
		Basic Optics: The Camera Lens
		Image Definition and Resolution
		Color and Black-and-White
		Framing
		Aspect Ratio
		In-Camera
Visual Effects
		Summary
		Further Readings
	10 Style and Editing
		The Single-Camera
Mode of Production
		The Multiple-Camera
Mode of Production
		Continuity Editing and Hybrid Modes of Production
		Summary
		Further Readings
	11 Style and Sound
		Types of Television Sound
		Audio’s Mode of Production
		Purposes of Sound on Television
		Acoustic Properties and Sound Technology
		Space, Time, and Narrative
		Summary
		Further Readings
Part III Television Studies
	12 An Introduction to Television Studies
		Critical Research and Television
		Further Readings
	13 Textual Analysis
		Television Authorship
		Style and Stylistics
		Genre Study
		Semiotics
		Summary
		Further Readings
	14 Discourse and Identity
		Ideological Criticism and Cultural Studies
		The Discourse of the Industry I: Production Studies
		The Discourse of the Industry II: Political Economy
		Discourse and Identity I: Gender
		Discourse and Identity II: Queer Theory
		Discourse and Identity III: Race and Ethnicity
		Summary
		Further Readings
Appendix I: Sample Analyses and Exercises
Appendix II: Mass Communication Research
Glossary
Index