Technology Entrepreneurship: Taking Innovation to the Marketplace

Title-page_2021_Technology-Entrepreneurship
	Technology Entrepreneurship
Copyright_2021_Technology-Entrepreneurship
	Copyright
Dedication_2021_Technology-Entrepreneurship
	Dedication
Contents_2021_Technology-Entrepreneurship
	Contents
About-the-Authors_2021_Technology-Entrepreneurship
	About the Authors
Foreword_2021_Technology-Entrepreneurship
	Foreword
Preface_2021_Technology-Entrepreneurship
	Preface
Acknowledgments_2021_Technology-Entrepreneurship
	Acknowledgments
1---Technology-Entrepreneurs-in-the-Global-Eco_2021_Technology-Entrepreneurs
	1 Technology Entrepreneurs in the Global Economy
		Introduction
		Trends and Opportunities in Technology Entrepreneurship
		The Global Opportunity
		Intellectual Foundations
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
		Endnotes
2---Becoming-an-Entrepreneur_2021_Technology-Entrepreneurship
	2 Becoming an Entrepreneur
		Introduction
		Entrepreneurial Persistence
		Entrepreneurial Identity
		The Entrepreneurial Virtues
			Value Creation
			Respect the Market
			Honor Contracts and Promises
			Be Resourceful and Optimistic
			Be Resilient and Rebound From Failure
		Chapter Summary
		Keyterms
		Additional Reading
3---Creating-Your-Venture_2021_Technology-Entrepreneurship
	3 Creating Your Venture
		Introduction
		Six Fundamental Venture Types
			Business to Business
			Business to Consumer
			Business to Government
		The Idea Generation Process
			Step 1: Identify a Point of Pain
			Step 2: Innovate a Product or Service
			Step 3: Test Business Models
			Step 4: Customer Acquisition
		The Opportunity Register
		Nontraditional Idea Sources
			Read Alternative Literature
			Visit New Places and Experience New Things
			Meet Thought Leaders
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
		Endnotes
4---Understanding-Your-Market_2021_Technology-Entrepreneurship
	4 Understanding Your Market
		Introduction
		The Market
		Market Segmentation Techniques
			Geographic Segmentation
			Demographic Segmentation
			Brand Loyalty Segmentation
			Just-noticeable Difference Segmentation
			Key Element Segmentation
			Product/service Segmentation
			Psychographic Segmentation
		Industry and Competitive Analysis
			Assistance
			General Information
			Industry and Market Information
			Competitive Company and Product/service Information
			Government Sources
			Search Engines
			Trade Associations
			Trade Publications
		Customer Value
		Stages in the Buying Process
			Need Arousal
			Information Search
			Evaluation
			Purchase Decision
			Postpurchase Behavior
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
5---Developing-Your-Products_2021_Technology-Entrepreneurship
	5 Developing Your Products
		Introduction
		Product Planning and Development
		The Idea Development Process
			Describe the Idea and Competition
			Determine the Need
			Modify and Validate
			Develop a Marketing Plan
			Develop the Final Product or Service
			Launch the Idea
		The Concept of Newness
			Newness to the Consumer
			Newness to the Organization
			Newness to the Distribution System
		Opportunity Assessment Plan
		The Diffusion Process
		Adoption Process
		The Product Life Cycle
		Rapid Technology Change in Rapidly Changing Markets
		Disruptive Technology
		Technology and the Market
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
6---Protecting-Your-Intellectual-Property_2021_Technology-Entrepreneurship
	6 Protecting Your Intellectual Property
		Introduction
		IP and Technology Ventures
			IP Protection
		Recognizing IP
		Record Keeping
			Record Keeping Procedures
			Guidelines for Record-Keeping
		Trade Secrets
			Procedures for Trade Secret Protection
		Patents
			The Patent Application
			Written Description
			Claims
			Exclusive Right
			Patentability
				Patent Eligibility
				Novelty and Nonobviousness
			The Patent Examination Process
			Patent Pending
			Patent Ownership
			International Patents
		Copyrights
			Considerations with Respect to Software
			Copyrights and the Internet
			Notice
			Copyright Registration
			Copyright Ownership
		Mask Works
		Trademarks
			Acquiring Trademark Rights
				Use-based Common-Law and Combination Use-Based Registration Systems
				Pure Registration Systems
			Registering a Trademark
			Trademark Notice Symbols
			International Protection of Trademarks
			The Strength of a Mark
			Choosing a Mark
		Key Takeaways
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
7---Legal-Structure-and-Equity-Distribution_2021_Technology-Entrepreneurship
	7 Legal Structure and Equity Distribution
		Introduction
		Ownership and Liability Issues
			Limited Versus Unlimited Liability
			The Extent of Limited Liability
		Choice of Legal Structure
			Sole Proprietorship
			General Partnership
			Limited Partnership
			Corporation
				Structure of a Corporation
				US Tax Laws and Corporation Types
				Maintaining Corporate Status
			Limited Liability Company
				LLC Characteristics
			Limited Liability Entities—A Comparison
				Participants and Capital Growth Strategy
				Taxation
				Distribution of Profits and Losses
				Formalities and Regulatory Burden
		Equity and Equity Types
			Corporate Stocks
			Common Stock
				Preferred Stock
					Preferred Stock Distributions
					Convertibility
					Participating Preferred
					Voting Rights
				Founder’s Stock
		Raising Capital
		Equity Distribution in the Nascent Venture
			Employee Stock Options
				Vesting
				Restrictive Clauses
				Tax Issues
		Chapter Summary
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
8---Financing-the-Venture_2021_Technology-Entrepreneurship
	8 Financing the Venture
		Introduction
		Finance for Entrepreneurs
		Financial Forecasting
			The Sales Forecast
			The Income Statement
			The Cash Flow Statement
			The Balance Sheet
		Financial Statement Analysis
		Financial Management
			Credit and Collections Policies
			Inventory Management
			Purchase of Capital Assets
			Payment of Debt
			Payment of Dividends
			Capital Budgeting
		Key Takeaways
		Keyterms
9---Acquiring-Capital-Resources_2021_Technology-Entrepreneurship
	9 Acquiring Capital Resources
		Introduction
		The Role of Capital
		Equity Financing
			Securities and Exchange Commission Rules
			Costs of Equity Financing
			Sources of Equity Financing
			Angel Financing
			Venture Capital
			What Do Venture Capital Firms Look For?
		Debt Financing
			Institutional Lender Requirements
			Loan Rates, Payment Methods, and Lender Types
			Small Business Administration Loans
		Fundraising Tools and Techniques
			Subscription Agreement
			Elevator Pitch
		Alternatives to Debt and Equity Financing
			Small Business Innovation Research
			Small Business Technology Transfer
			Bootstrap Financing
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
10---Launching-Your-Venture_2021_Technology-Entrepreneurship
	10 Launching Your Venture
		Introduction
		The Business Plan
		Writing the Business Plan
		Purpose of the Plan
		Elements of a Business Plan
			Section 1
			Section 2
				Description of the Business
				Description of Industry
				The Technology Plan
				The Marketing Plan
				The Financial Plan
				The Production Plan
				The Organizational Plan
				The Operational Plan
			Section 3
		Market Entry Positioning
		Market Penetration Strategy
		First Mover Advantage
		Value Chain Analysis
		Developing a Contingency Plan
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
11---Marketing-Your-Venture_2021_Technology-Entrepreneurship
	11 Marketing Your Venture
		Introduction
		The Marketing Mix
		Product Mix
		Pricing
		Placement (Distribution)
		Promotion
		The Promotion Budget
		International Entrepreneurial Marketing
		Definition of International Entrepreneurial Marketing
		International Entrepreneurial Marketing Terminology
		Aspects of International Trade
		Culture and International Entrepreneurial Marketing
		An International Entrepreneurial Marketing Program
		Measuring the Effectiveness of a Marketing Expenditure
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
12---Contracts_2021_Technology-Entrepreneurship
	12 Contracts
		Introduction
		Sources of Contract Law
		Contract Formation
			The Offer
			The Counteroffer
			Acceptance
				Acceptance Over the Internet
			Revocation of Offer or Acceptance
			Consideration
		Defenses Against Contract Enforcement
		Performance and Breach
			Conditions
			Excusing Less Than Complete Performance
			Damages
				Rescission and Restitution
				Specific Performance
				Quasi-Contract
				Reformation
		Anatomy of a Contract
			Preamble
			Recitals
			Definitions
			Performance
			Intellectual Property
			Consideration
			Representations and Warranties
			Indemnity
			Term and Termination
			Miscellaneous Provisions
		Types of Agreements Encountered
			Partnership, Operating, and Shareholders Agreements
			Employment Agreements
			Noncompete Agreements
			Confidentiality Agreements
			Consulting and Development Agreements
			Maintenance and Support Agreements
			Manufacturing Agreements
			Assignment Agreements
			License Agreements
				Patent Licenses
				Know-How Licenses
				Trademark Licenses
				Franchise Agreements
				Technical Services Agreements
				Distribution Agreements
				Value-Added Reseller and Original Equipment Manufacturer Agreements
				Purchase Agreements
		Chapter Summary
		Keyterms
		Additional Reading
			Web Resources
		Endnotes
13---Managing-the-Venture--Strategy-and-Operat_2021_Technology-Entrepreneurs
	13 Managing the Venture: Strategy and Operations
		Introduction
		Managing Venture Strategy
			Product and Service Positioning
			Strategy Frameworks
			Strategic Planning
			SWOT Analysis
			Stakeholders and Strategy
				Employees
				Customers
				Suppliers
				Shareholders
				Community
		Managing Venture Operations
			Operations Strategy
				Competitive Priorities
				Operating System Decisions
				Focus, Trade-Offs, and Operations Strategy in a New Venture
			Supply Chain Management
			Process Management
				Process Choice
				Process Analysis and Improvement
				Scalability
				Lean Thinking
				Flexibility
		Key Takeaways
		Keyterms
14---Venture-Leadership_2021_Technology-Entrepreneurship
	14 Venture Leadership
		Introduction
		Entrepreneurial Leadership
			Influence
		Leadership Skills
			Analytical Skills
			Decision-Making Skills
			Communication Skills
			Conceptual Skills
			Resilience Skills
			Team Building Skills
			Self-Awareness Skills
				Personality
				Values
				Attitudes
		Entrepreneurial Leadership and Ethics
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
		Endnotes
15---Valuing-and-Exiting-Your-Venture_2021_Technology-Entrepreneurship
	15 Valuing and Exiting Your Venture
		Introduction
		Due Diligence
			Finances
			Product/service Line
			Synergy
			Markets and Customers
			Research and Development
			Operations
			Management and Key Personnel
		Valuation
			Valuation Techniques
				Multiples Technique
				Discounted Cash Flow Technique
		Exit via Succession
			Advantages of Exit via Succession
			Disadvantages of Exit via Succession
		Exit via Acquisition
			The Acquisition Deal
			Advantages of Exit via Acquisition
			Disadvantages of Exit via Acquisition
		Exit via Merger
			Advantages of Exit via Merger
			Disadvantages of Exit via Merger
		Exit via Initial Public Offering
			Timing
			Selecting an Investment Bank
			Registration Statement and Timetable
			The Prospectus
			The Red Herring
			Reporting Requirements
			Advantages of Exit via IPO
			Disadvantages of Exit via IPO
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional Reading
16---Your-Entrepreneurial-Career_2021_Technology-Entrepreneurship
	16 Your Entrepreneurial Career
		Introduction
		Self-Assessment
		Determining What you Want to do
		Finding and Using a Mentor
		Types of Entrepreneurs
		Decision to be a Technology Entrepreneur
			Change from Present Lifestyle
			Desirability of New Venture Formation
			Possibility of New Venture Formation
			Background and Characteristics
		The Entrepreneurial Process
			Identify and Evaluate the Opportunity
			Develop a Business Plan
			Determine the Resources Required
			Launch and Manage the Enterprise
		Differences in Decision Making
		Ups and Downs of Being an Entrepreneur
		Chapter Summary
		Key Takeaways
		Keyterms
		Additional reading
			Web resources
		Endnotes
Appendix-I---Example-Executive-Summary_2021_Technology-Entrepreneurship
	Appendix I Example Executive Summary
		Mission Statement
		Problem Being Solved
		The Solution
		Unique Sales Proposition
		Competition
		Market
		Market Segment
		Marketing Plan
		Price
		Financial Summary
Appendix-II---Example-of-a-Generic-Confidentialit_2021_Technology-Entreprene
	Appendix II Example of a Generic Confidentiality Agreement
		Agreement Regarding Confidential Information and Technology
Appendix-III---Sample-Development-Agreement_2021_Technology-Entrepreneurship
	Appendix III: Sample Development Agreement
		Development Agreement
			Preamble
			Recitals
Appendix-IV---Example-of-an-Employment-Agreem_2021_Technology-Entrepreneursh
	Appendix IV Example of an Employment Agreement
		Agreement Regarding Technology and Confidential Information
Index_2021_Technology-Entrepreneurship
	Index