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دانلود کتاب Technical Communication in the Twenty-First Century

دانلود کتاب ارتباطات فنی در قرن بیست و یکم

Technical Communication in the Twenty-First Century

مشخصات کتاب

Technical Communication in the Twenty-First Century

ویرایش: 2 
نویسندگان: , ,   
سری:  
ISBN (شابک) : 0135031745, 9780135031742 
ناشر: Pearson 
سال نشر: 2009 
تعداد صفحات: 813 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 32 مگابایت 

قیمت کتاب (تومان) : 32,000



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توضیحاتی در مورد کتاب ارتباطات فنی در قرن بیست و یکم

ارتباطات فنی در قرن بیست و یکم (TCTC) خوانندگان را آماده می‌کند تا فارغ از مسیر شغلی خود، نویسندگان و خوانندگان موفق ارتباطات فنی باشند. با تعداد زیادی مثال و موارد، بر حل مسئله، همکاری، لفاظی بصری و قابلیت استفاده تأکید دارد. رویکرد آن چراچیزی کار کرد یا کار نکرد، و همچنین چگونه را برای ایجاد ارتباط مناسب تجزیه و تحلیل می کند. اکنون با ابزار یادگیری آنلاین MyTechCommLab در دسترس است، این نسخه دارای تمرکز بیشتر بر ارتباطات فراملی، چهل و پنج مطالعه موردی جدید، و اطلاعات جدید در مورد رابطه بین فناوری و ارتباطات است.


توضیحاتی درمورد کتاب به خارجی

Technical Communication in the Twenty-First Century (TCTC) prepares readers to be successful writers and readers of technical communication, regardless of their career path. Featuring a wealth of examples and cases, it emphasizes problem-solving, collaboration, visual rhetoric and usability. Its approach analyzes why something worked or did not work, as well as how to produce the appropriate communication. Now available with the MyTechCommLab online learning tool, this edition features more focus on transnational communication, forty-five new case studies, and new information on the relationship between technology and communication.



فهرست مطالب

Cover
Contents
CHAPTER 1 TECHNICAL AND PROFESSIONAL COMMUNICATION IN THE WORKPLACE
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Genres of Technical and Professional Communication
	Characteristics of Technical and Professional Communication
		Rhetorical
		Audience Centered
		Technology Oriented
		Ethical
		Research Oriented
		Professional
		Visual
		Design Centered
		Concise
	The Activities of Technical and Professional Communication
	Solving Problems Through Technical and Professional Communication
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 2 RHETORIC AND TECHNICAL COMMUNICATION
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Workplace Problems
	Rhetorical Problems
		Exigency and Purpose
		Audiences
		Workplace Writers
		Contexts and Constraints
		Documents
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 3 TECHNICAL COMMUNICATION AND ELECTRONIC TECHNOLOGIES
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
		The Impact of Technology
		Keeping Up with Progress
	Creating Documents
		Word Processors
		Presentation Software
		Graphics and Imaging Software
		Web and E-Learning Authoring Software
		Desktop Publishing Software
		Help-Authoring Tools
		Single-Sourcing Programs
	Communicating and Collaborating
		The Internet
		The World Wide Web
		E-mail
		Ethics and Electronic Communication
		Electronic Messaging
		Videoconferencing
		Groupware
	The Future of Workplace Writing and Computer Technology
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 4 ETHICS AND THE WORKPLACE WRITER
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	What Is Ethics?
		Ethics and the Workplace Writer
	Ethical Guidelines for Workplace Writers
		Guideline #1: Ethics and Laws Are Not the Same
		Guideline #2: Be Honest
		Guideline #3: Respect Confidentiality
	Ethics in Context
		Situation and Perspective
		Circulation
		Revision and Editing
	Codes of Ethics
	Ethics and Technology
		E-mail
		Websites
		Visuals
	Environmental Ethics
	Avoiding Unethical Writing
		Don’t Use Deceptive or Evasive Language
		Don’t Obscure or Misrepresent the Issue
	The Ethical Writer’s Checklist
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 5 TECHNICAL COMMUNICATION IN A TRANSNATIONAL WORLD
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Learning about Differences
		Language
		Technology
		Education
		Politics and Law
		Economics
		Society
		Religion
	Avoiding Stereotypes
		Avoid Assumptions
		Ask Questions
		Collaborate with the Translator
	Enhancing Translation
		Terminology
		Clarity
		Cultural and Rhetorical Differences
		Design
	Accommodating Transnational Audiences
		Localization
		Internationalization
		Globalization
		Verbal Communication
	Transnational Ethics
	Guidelines for Writing for Transnational Audiences
		Write Clearly
		Localize Your Writing
		Account for Visual and Auditory Perceptions
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 6 RESEARCHING AND EVALUATING SOURCE MATERIAL
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
		Answering Questions for Specific Audiences
		Understanding Primary and Secondary Sources
	Finding and Evaluating Source Material
		A Workplace Example
		The World Wide Web
		Blogs and Wikis
		Databases
		Intranets and Archives
		Visuals
	Conducting Primary Research
		Observations
		Inspections
		Experiments
		Interviews
		Surveys
		Focus Groups
	Note Taking
		Strategies for Note Taking
		Note Taking as Drafting
	Ethical Concerns
		Documentation
		Plagiarism
		Ethical Use of Sources
		Ethics in Primary Research
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 7 ORGANIZING AND DRAFTING DOCUMENTS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Predrafting Strategies
		Confirm Your Purpose
		Analyze Your Audience
		Gather Your Information
		Develop Ideas about the Information
		Organize Your Information
		Outline Your Important Ideas
	Writing the Draft
		Parts of a Document
		A Nonlinear Process
		Drafting the Body
		Drafting the Conclusion
		Drafting the Introduction
	Electronic Templates and Wizards
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 8 VISUAL RHETORIC AND TECHNICAL COMMUNICATION
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Visual Rhetoric
		Using the Problem-Solving Approach with Visuals
		Communicating with Readers
	Types of Graphics
		Icons
		Graphs
		Charts
		Tables
		Line Drawings
	Types of Images
		Photographs
		Screen shots
		Video
		Animation
	Finding, Capturing, Creating, and Formatting Visuals
		Databases
		Web Searches
		Clip Art
		Your Own Visuals
	Using Color Effectively
		To Identify Parts of a Document or Kinds of Text
		To Highlight or Draw Attention
		To Improve the Aesthetic and Professional Quality of Documents
		How to Add Color
	Guidelines for Using Visuals
		Relevance
		Size
		Simplicity
		Transnational Awareness
		Relationship to Written Text
		Revision
	Ethics and Visuals
		Manipulation
		Permission
		Citation
		Accuracy
		Representation
		Obfuscation
		Concealment
		Clarity
		Access
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 9 LAYOUT AND DESIGN
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Layout, Design, and the Problem-Solving Approach
	Principles of Document Architecture
		Balance
		Connection
		Duplication
		Variation
		Flow
	Elements of Document Architecture
		Typography
		Titles and Headings
		Captions
		Headers and Footers
		Lists
		Line Format
		White Space
		Physical Properties
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 10 REVISING, REWRITING, AND EDITING
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
		Revising
		Rewriting
		Editing
	Guidelines for Revising
		Get an Overview
		Trim the Fat
		Make It Clear
		Be Concise
		Consider Style
		Pay Attention to Tone
		Look Again at Visuals
		Be Accurate and Timely
		Review Online Documents Regularly
	Guidelines for Rewriting
		Work from Large to Small
		Consider Audience and Purpose
		Address Ethical Concerns
	Guidelines for Editing
		General Areas of Concern
		Common Errors
		Editing Strategies
	Technology
		Highlighting Sentences
		Moving and Removing Text
		Inserting Visuals and Characters
		Using Language Tools
		Designing a Document
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 11 USABILITY
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Usability in the Workplace
	User-Centered Design
	Where Usability Testing Takes Place
		In a Lab
		Outside a Lab
		In the Field
	Planning Usability Tests
		Establish a Team
		Define the Parameters of the Test
		Define the User Profile
		Establish the Issues and the Goals of the Test
		Write the Test Plan
		Recruit and Screen Participants for the Test
	Conducting Usability Tests
		Collect Data from the Test
		Administer Posttest Questionnaires to Participants
	Reporting Usability Tests
		Analyze Findings
		Report the Results and Make Recommendations
		Follow Usability Report Guidelines
	Ethical Considerations in Usability Testing
		Briefing Participants about the Test Process
		Creating Unbiased Questionnaires
		Using Consent and Nondisclosure Forms
		Testing in the Field
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
CHAPTER 12 E-MAIL, E-MESSAGES, AND MEMOS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Short Internal and External Documents
		Level of Formality
		Introductory and Concluding Information
		Level of Detail
		Problem Solving in Short Messages
		Privacy Issues with Short Messages
	Basic Elements of E-mail Messages
		Subject Lines
		Recipients
		Message Content
		Signatures
		Attachments
	Electronic Messaging
		Instant Messaging
		Text Messaging
	Basic Elements of Memos
		Identifying Information
		Content
		Length and Formatting
		Design Features
	Types of Memos
		Directive Memos
		Progress or Status Memos
		Trip or Field Reports
		Response Memos
		Lab Reports
		Minutes of a Meeting
	Choosing between E-mail and a Memo
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 13 LETTERS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Basic Elements of Letters
		Heading or Letterhead
		Date
		Recipient’s Address
		Salutation or Greeting
		Introductory Paragraph
		Body Paragraphs
		Concluding Paragraphs
		Closing Phrase
		Signature
		Page Headers
	Additional Features
		Introductory Line
		Typist’s Initials
		Enclosure Line
		Distribution Line
	Formats for Letters and Envelopes
		Block Style
		Modified Block Style
		Envelope Style
	Patterns for Organizing a Letter
		Positive Messages
		Negative Messages
		Persuasive Messages
	Types of Letters
		Thank-you and Congratulatory Letters
		Rejections and Refusals
		Sales Letters
		Claim Letters
		Adjustment Letters
		Collection Letters
		Confirmation Letters
		Inquiry Letters
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 14 FINDING AND OBTAINING EMPLOYMENT
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Preparing for a Job Search
		Gather Textual Information Begin Now
		Interview Experts Begin Now
		Interact with Professionals Begin Now
		Apply for Career-Related Training or Volunteer Programs Begin Now
		Begin a Working Résumé or a Personal Data File Begin Now
		Request Letters of Recommendation and References One Year before Graduation
		Begin Compiling a Dossier or Portfolio One Year before Graduation
		Begin Your Job Search Six Months before Graduation
	Creating Employment-Related Documents
		Recommendation Request Letters
		Letters of Inquiry
		Résumés
		Job Application Cover Letters
	Preparing for Job Interviews
		Gather Information
		Anticipate Questions
		Conduct Mock Interviews
		Prepare Physically
	Participating in Job Interviews
		Beginning of Interview
		Middle of Interview
		Conclusion of Interview
		Follow-up Letters
	Negotiating Job Offers
		Acceptance Letters
		Rejection Letters
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 15 TECHNICAL DEFINITIONS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
		Dictionary Definitions
	Subjectivity of Definitions
	Kinds of Definitions
		Definitions That Describe
		Definitions That Compare and Contrast
		Definitions That Classify
		Definitions That Provide Examples
		Definitions That Use Visuals
	Writing Definitions with the Problem-Solving Approach
		Planning Definitions
		Researching Definitions
		Drafting Definitions
		Reviewing Definitions
	Ethics and Technical Definitions
		Full Disclosure
		Appropriate Language and Style
	Common Mistakes in Composing Definitions
		Circular Definitions
		Synonyms in Definitions
		Definitions That Are Not User-Friendly
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 16 TECHNICAL DESCRIPTIONS AND SPECIFICATIONS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Technical Specifications
	Components of Technical Descriptions
		Introduction
		Background
		Parts and Characteristics
		Visuals
	Composing Technical Descriptions
		Audience Analysis
		Descriptive Detail
		Organization
		Headings
		Parts Lists
	Ethics and Technical Descriptions
		Objectivity
		Alerts
		Usability Testing
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 17 WEBSITES AND ONLINE ENVIRONMENTS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Basic Differences between a Website and a Print Document
		Size and Dimension
		Navigational Features
		Visual Components
		Multimedia
		Accessing Speed
	Intranet and Internet Web Pages
		Intranet Web Pages
		Internet Web Pages
	Web Terminology
		Web Page
		Website
		Homepage
		Web Browser
		URL
		Hypertext
		Link
		Interface
		Navigation
		Search Engine
		Site Architecture
		Site Map
		Server Space
		Cookies
	Web Technologies
		HTML
		XHTML
		Tables and Frames
		CSS
		Web-Authoring Software
		JavaScript
		CGI
		CMS
		Plug-ins
	Standard Web Page Components
		Continuity and Branding
		Navigation
		Splash Page
		Homepage
		Nodes
		Subpage
		Search Optimization and Metatags
		FAQ
		Site Map
		Color
	Organizing a Website
	Websites and Usability
		Navigation
		Content
		Visuals
		Other
	Website Ethics
		Ensuring Accessibility
		Presenting a Fair Image
		Providing Accurate Information
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 18 TECHNICAL INSTRUCTIONS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Ethics and Technical Instruction
	Key Elements
		Title/Title Image
		Byline
		Date
		Introduction
		Alerts
		Equipment Needed
		Parts List
		Steps
		Conclusion
	Quick Reference Card
	Help Pages
		Be Clear, Concise, and Thorough
		Be Direct but Friendly
		Provide Examples
		Provide Links
		Include a Search Feature
		Consider Context
	Usability of Instructions
	Design Concerns
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 19 MANUALS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Types of Manuals
		Policy Manuals
		Procedures Manuals
		Operations Manuals
		Operator’s Manuals
		Owner’s or User’s Manuals
		Service and Maintenance Manuals
		Training Manuals
		Field Manuals
		Lab Manuals
	Transnational Manuals
	Manual Standards
	General Guidelines for Writing Manuals
		Consider Users First
		Understand the Purpose and Function of the Manual
		Develop Detailed Outlines and Overviews before Writing
		Understand Information Sources
		Agree on Divisions of Labor
		Consider the Format and Design
		Test Manual Usability
		Plan for Revision
	Manual Organization
		Front Matter
		Body
		Conclusion and End Matter
	Single Sourcing
	Manuals as Marketing and Public Relations Tools
	Ethical Concerns
	Sample User’s Manual
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 20 PROPOSALS AND REQUESTS FOR PROPOSALS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
		Types of Proposals
		Internal Proposals
		External Proposals
		Solicited and Unsolicited Proposals
	Writing Requests for Proposals
		Information That RFPs Provide
		Information That RFPs Request
		Ethics and Professionalism in RFPs
		Technology and RFPs
	Writing Proposals
		RFP Guidance
		Components of Proposals
		Use of Technology
		Coffee Rings and Pretzel Crumbs
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 21 INFORMAL REPORTS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Types of Informal Reports
		Progress Reports
		Lab Reports
		Directives
		Incident Reports
	Composing Informal Reports
	Ethical Issues in Report Writing
		Disclosure
		Accuracy
		Sample Lab Report
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 22 FORMAL REPORTS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Criteria
	Recommendation Reports
	Feasibility Reports
	Evaluation Reports
	Guidelines for Composing Formal Reports
		Address Audience Needs
		Conduct Necessary Research
		Include Helpful Visuals
		Collaborate, Draft, and Revise
		Distribute Professionally
	Standard Parts of Formal Reports
		Front Matter
		Body
		End Matter
	Ethical Issues with Formal Reports
	Sample Formal Report
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
CHAPTER 23 PRESENTATIONS
	Chapter Learning Outcomes
	Real People, Real Writing
	Introduction
	Types of Presentations
		Informal Presentations
		Formal Presentations
		Varied Presentations
		Varied Audiences
	Preparing for a Presentation
		Focusing on the Audience
		Assessing the Physical Context
		Determining the Time Available
		Gathering and Evaluating the Information
		Choosing and Creating the Appropriate Visual Aids
	Planning Your Speech
		Choosing Your Written Format
		Organizing Your Content
	Delivering a Presentation
		Vocalization
		Body Language
		Fielding Questions
	Summary
	Concept Review
	Case Studies
	Video Case Study
	Writing Scenarios
	Problem Solving in Your Writing
Appendix A: Handbook
Appendix B: Documentation
Credits
Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	X
	Y
	Z




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