Tc.urism Planning and Destination Marketing: Towards a Community-Driven Approach A Case of Thailand

Title Page
Abstract
Acknowledgement
Contents
List of Tables
List of Figures
CHAPTER 1 INTRODUCTION
	1.1 Research Objectives
	1.2 Conceptual Framework
	1.3 Contributions, Significance, and Research Originality
	1.4 Thesis Organisation
CHAPTER 2 TOURISM PLANNING: CONTEMPORARY PERSPECTIVES AND ISSUES
	2.1 Introduction
	2.2 The Evolution of Tourism Planning Thought
	2.3 Community Participation: An overview
	2.4 Community Based Tourism Planning
	2.5 Chapter Summary
CHAPTER 3 TOURISM MARKETING: CONTEMPORARY PERSPECTIVES AND ISSUES
	3.1 Introduction
	3.2 Relationship between Marketing and Planning of Destinations - Tensions and Pragmatic Issues
	3.3 An Overview of the Marketing Concept
	3.4 Chapter Summary
CHAPTER 4 DESTINATION MARKETING: A COMMUNITY BASED APPROACH
	4.1 Introduction
	4.2 Conceptualising the Link between Community-Driven Planning and Marketing
	4.3 Research Propositions: Guiding Principles
	4.4 Chapter Summary
CHAPTER 5 RESEARCH METHODS
	5.1 Introduction
	5.2 Research Methods and Data Collection Procedure
	5.3 Chapter Summary
CHAPTER 6 RESEARCH SETTING
	6.1 Introduction
	6.2 Thailand: An Introduction to Environmental Factors
	6.3 Thai Tourism: A Summary
	6.4 Context of the selected destinations/sites
	6.5 Tourism Organisation for Planning and Marketing: From National to Local level
	6.6 Chapter Summary
CHAPTER 7 RESULTS
	7.1 Introduction
	7.2 Tourism Planning and Marketing Approach: Gaps between Theoretical Advances and Pragmatic Issues
	7.3 Planning/Marketing Issues and Challenges: Perspectives from National to Local levels
	7.4 Tourism Planning and Marketing: Issues and Impediments toward Integration
	7.5 Chapter Summary
CHAPTER 8 DISCUSSION AND RECOMMENDATIONS
	8.1 Introduction
	8.2 Tourism Planning and Marketing: Lessons Learned
	8.3 Institutional Arrangement: Whose role is it?
	8.4 Recommendations: Pathways toward integrated tourism planning and marketing
	8.5 Chapter Summary
CHAPTER 9 CONCLUSIONS
	9.1 Introduction
	9.2 Summary
	9.3 Future research
	9.4 Concluding Remarks
Bibliography
APPENDICES