Sustainable Luxury and Craftsmanship (Environmental Footprints and Eco-design of Products and Processes)

Preface
Contents
About the Editors
Jewellery Between Product and Experience: Luxury in the Twenty-First Century
	1 Luxury: From Preciousness to Awareness
	2 A Renewed Sustainable Tradition
		2.1 Respecting Diversity and Traditions
		2.2 Respecting People
		2.3 Respecting the Environment
	3 The Digital Shift: The Impact of Digital Technologies on Jewellery
	4 The Power of Communication: From Exclusivity to Inclusion
		4.1 Listening
		4.2 Mutual Interest
		4.3 Understanding and Acceptance
		4.4 Changing an Attitude
	5 Conclusions
	Bibliography
Sustainable Luxury, Craftsmanship and Vicuna Poncho
	1 Sustainable Luxury, Craftsmanship and Handcrafted Quality
		1.1 Concepts and Thoughts
	2 The Poncho
		2.1 Introduction
		2.2 The Poncho: History and Cultural Value
		2.3 The Vicuña, A Sacred Animal
	3 The Vicuña Poncho of Cooperativa Mesa Local Laguna Blanca
		3.1 Laguna Blanca: What Is It? History
		3.2 The Experience in Cusco
		3.3 From the Heights of the Puna to New Mexico Collectors’ Market
		3.4 Some Institutions and Organisations that Supported the Co-operative and Consolidated Its Entry into the International Market
	4 Sustainable Luxury and Indigenous Production
		4.1 Characteristics of the Social and Production Community Experience
	5 Some Considerations and Conclusions
	References
Unwritten: The Implicit Luxury
	1 Introduction
	2 Khipu
	3 Bogolanfini
	4 Felt
	5 Why Non-verbal Textile Languages?
	6 How Can Ancestral Cultures and Unwritten Languages Inspire the New Concept of Luxury?
	Bibliography
The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products
	1 Defining Luxury
	2 Luxury Consumption: Personal Versus Interpersonal Motives
	3 The Luxury Dream and Scarcity
	4 Luxury and Sustainability
	5 The Growth of Luxury Market
	6 The Challenges Posed by Luxury Growth and the Resolutive Role of Art
	7 The “Art Infusion Effect”
		7.1 How Product Type and Price Affect the Art Infusion Effect
		7.2 Beyond Product Evaluation: How Art Affects Consumers’ WTP and Brand Extendibility
		7.3 The Content-Independent Influence of Visual Art
		7.4 The Role of Art Saliency in the Art Infusion Effect
	8 A New Theoretical Model
	9 Empirical Study
		9.1 Procedure and Sample
		9.2 Results
	10 General Discussion
	References
Lasting Luxury: Arts and Crafts with Xia Bu 夏布, a Traditional Handloomed Ramie Fabric
	1 Lasting Luxury
	2 Sustainable Luxury Materials
		2.1 A Gift from Nature: Ramie
	3 Ramie Fibre: A Luxury Vegan Silk
	4 Xia Bu 夏布, a Handmade Fabric with Ramie
	5 Ramie Raw Fibre Preparation
	6 Xia Bu Yarns Preparation
	7 New Luxury: Half Handmade Xia Bu
	8 Environment Protection and Intangible Cultural Heritage from Chinese Government
	9 Xia Bu Products
	10 Hand-Loom Weaving
	11 Embroidery
	12 Semi-Handmade Xia Bu Bedding Set
	13 Sustainability with Ramie/Xia Bu Projects
	14 Mama Making Project in Rong Chang Village
Luxury Craftsmanship as an Alternative to Building Social Fabric and Preserving Ancestral Knowledge: A Look at Colombia
	1 Crafts and Indigenous Communities in Colombia
	2 Colombia
	3 Can Ancestral Crafts Flourish in a Capitalist World?
	4 Sombrero Vueltiao, an Example of Cultural Appropriation
	5 Globalization
	6 Sustainable Luxury as a Vehicle to Savage Ancestral Crafts
	7 El Cumare
	8 Fabric in Guanga
	9 Conclusions
	References
Crafting Luxury with ‘More-ish’ Qualities at the YSL Museum: An Organic Approach
	1 Introduction
	2 Twisting Yves Saint Laurent’s Mark in Marrakech
	3 Crafting Luxury, Berber Textiles and Brick Making
	4 ‘More-ish’ Qualities
	5 Brick-Trickery Craftwork at the Yves Saint Laurent Museum, an Organic Approach
	6 Recrafting Amazigh Luxury
	References