Strategic winery tourism and management : building competitive winery tourism and winery management strategy

Content: Preface    The Business of Wine
 Anisya Thomas Fritz    Wine Tourism Strategy-Making: A Model for Planning and Implementation
 Robert J. Harrington and Michael C. Ottenbacher    Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism
 Marc Dressler    Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry
 Ian M. Taplin and Minh-Trang Thi Nguyen    Wine Tourism in Bordeaux
 Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora    Emerging Issues in Winery Tourism
 Liz Thach    Wine Tourism in China
 Jinlin Zhao    Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value
 Michael R. Santos and Vincent Richman    Designing for Sales: Winery Design and the Visitor Experience
 Douglas Thornley and Gould Evans    Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism
 Albert Stockl and Wolfram Rinke    Effective Winery Tasting Room Management
 Stephanie Friedman    Service Quality, Brand Loyalty, and Wine Tourism
 Melissa A. Van Hyfte    Exploring an Effective Winery Revenue Management Strategy
 Kyuho Lee    Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study
 Michael R. Santos and Vincent Richman    The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis
 Edward Ragg    Index