Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

Contents......Page 10
Dedications......Page 6
Acknowledgments......Page 8
Introduction......Page 12
Topic Area 1: Managing the Creative Process in a Cross Functional Global Environment......Page 16
Company’s Dawn......Page 22
Earlier Products......Page 23
The Development of the Motorized Glider......Page 24
International Movements......Page 28
The Engine......Page 30
Appendix 1: Technical Note......Page 31
Aircraft Engines......Page 32
Technical Data of the Windex 1200 9......Page 33
Case 2: Anderson Research Institute: Marketing of a New Technology......Page 36
Industry History......Page 37
The Technology......Page 38
Borotron......Page 41
The Strategy......Page 42
Envirogen Corporation......Page 43
The Market......Page 44
Opportunities and Risks......Page 45
The Decision......Page 47
References......Page 48
Case 3: Flatplains Robotics International......Page 50
Company’s Background......Page 52
The Universal Robot......Page 54
The Meeting......Page 55
Call in Marvin......Page 57
Decision Time......Page 58
Appendix......Page 59
Topic Area 2: Product Concept Development in a Competitive Market Place......Page 66
Managing the Problem of Environmental Contamination......Page 74
The Alternatives of Managing Environmental Contamination......Page 75
Phytoremediation as a Solution to Environmental Contamination......Page 77
Plant Growth-Promoting Bacteria......Page 79
The Use of Plant Growth-Promoting Bacteria in Phytoremediation......Page 80
The Market for the Use of Plant Growth-Promoting Bacteria in Phytoremediation......Page 82
Patenting the Use of Plant Growth-Promoting Bacteria in Phytoremediation......Page 83
Summary......Page 84
References......Page 85
Appendix 1......Page 87
Case 5: Commercialization and Survival of Innovation......Page 92
Assisting the Innovation Process......Page 93
Uminova Center AB......Page 94
Start of Commercialization......Page 95
Business Development......Page 96
Product Acceptance......Page 97
Shadow Entrepreneur Steps Out......Page 98
An Incomplete Timeline......Page 99
Uminova Center AB: Creating the Opportunities of Tomorrow......Page 100
Exchange Means Development......Page 102
COST-EFFECTIVE......Page 103
EXPERIENCE......Page 104
Case 6: Management Training Issues in Engineering-Driven Companies: The Case of UltraHone, Inc......Page 106
Competitive Priorities of Engineering Businesses......Page 108
Company Background......Page 110
Market Highlights......Page 113
Problem Overview......Page 114
Appendix 1......Page 117
Case 7: The Rover Project: A Corporate Start-Up Within TechCo......Page 122
The Parent Company: TechCo......Page 123
A Corporate Start-Up: The Rover Project......Page 124
The Five Phases of the Rover Project......Page 125
Phase I: Idea Conceptualization (1995–1996)......Page 128
Phase II: The Dark Ages (January–April 1997)......Page 129
Phase III: Corporate Start-Up (May–December 1997)......Page 133
Phase IV: Milestone-Driven (January–September 1998)......Page 140
Phase V: Reorganization (October 1998 Onward)......Page 144
Topic Area 3: Business Analysis and Market Potential......Page 148
The Company......Page 156
Stem Cells......Page 158
Embryonic Stem Cells......Page 159
Isolation of Embryonic Stem Cells......Page 160
Adult Stem Cells......Page 162
Impediment in Putative Uses of Human Stem Cells......Page 163
Government Regulations......Page 164
The Day of Rumors......Page 166
Project Shutdown......Page 167
Project Continuation......Page 168
Hybrid Alternatives......Page 169
Press and Public......Page 170
Employees......Page 172
Other Considerations......Page 173
References and Websites......Page 174
SSI Technologies......Page 176
The Sintered Specialties Division......Page 177
Sensor Division and ABS Wheel Speed Sensors......Page 178
Anti-Lock Brake Systems (ABS)......Page 179
Current ABS Technology......Page 180
Variable reluctance speed sensing technology......Page 181
Variable reluctance speed sensors......Page 182
Active Speed Technology......Page 185
Hall effect sensors......Page 186
Magnetoresistive ratio sensors......Page 189
The Capital Budgeting Decision......Page 191
Appendix 1. ABS Speed Sensor Comparison......Page 193
Case 10: Lifton Hydra Team......Page 196
Introduction......Page 197
Environmental Constraints......Page 200
Market Position......Page 201
Company Performance......Page 204
Rammer......Page 207
Svedala......Page 208
Case Corporation......Page 209
Gradall......Page 210
Padley and Venables......Page 211
Atlas Copco......Page 212
Soosan Breakers......Page 213
Background......Page 226
The Idea......Page 227
Sales Growth......Page 229
Financing......Page 235
The Product......Page 236
Markets......Page 237
Operations......Page 241
The Decision......Page 247
Topic Area 4: Getting a Product from the Laboratory to the Market......Page 252
Company Background......Page 260
The Opportunity......Page 261
The Product......Page 262
(a) PGPSB (Plant Growth Promoting Soil Bacteria)......Page 263
(b) Research involving PGPSB at BSI......Page 266
Economic Impacts of Employing PGPSB Based Fertilizers in Wisconsin......Page 270
Market Analysis......Page 271
Consumer Garden Products......Page 272
Competition......Page 273
Approach for Funding......Page 274
References......Page 276
HIV: The Virus that Causes AIDS......Page 278
Mode of Action of HIV......Page 279
Drugs and AIDS......Page 280
Challenges in Current HIV Therapy......Page 282
AIDS in Sub-Saharan Africa......Page 283
Generic Pharmaceutical Companies and Their Home Countries......Page 289
Developed Countries......Page 290
High R&D Costs, Shareholder Reaction and the Bottom Line......Page 291
Strategy......Page 292
Strategy......Page 293
Generic Pharmaceutical Companies and Arbitrage......Page 294
Infrastructure......Page 295
Other Countries and Other Drugs......Page 296
Strategy......Page 297
Conclusion......Page 298
Appendix A......Page 299
References and Websites......Page 300
Case 14: SH a.s.: A Company in Search of its Market Options......Page 302
Company’s History......Page 304
Heavy Hydraulics......Page 306
Markets......Page 307
Future Trends......Page 309
At the Beginning of the Transition — A Sweet Dream......Page 310
The Situation of Today — Facing the Reality......Page 312
Conclusion......Page 314
Hydraulic Pumps......Page 315
Pumping Stations (Lubricant Handling Equipment Systems)......Page 316
Heavy Centralized Lubrication Systems......Page 317
Radial-Piston Hydraulic Motors......Page 318
Axial-Piston Hydraulic Motors......Page 319
Mobile Hydraulics......Page 321
Case 15: Intuit Proseries (A)......Page 324
Renewals and Switching Costs......Page 325
Operating Systems (OS)......Page 326
Customers and Competitors......Page 328
Intuit......Page 329
Issues in 1993......Page 330
Changing Operating Systems......Page 331
Decision to Create TPS......Page 332
The Decision to Transition Customers to Windows......Page 334
Late 1997......Page 336
Topic Area 5: Commercialization of New Technology......Page 346
Background......Page 354
New Product Efforts......Page 355
Time Limitation......Page 356
Which Prototype to Launch?......Page 357
The Findings......Page 358
Henrik’s Dilemma......Page 362
Case 17: Borono-198: New Product Marketing Strategy......Page 364
The History......Page 365
The Idea......Page 366
Company Background......Page 368
Borono-198......Page 369
The Fungicide Market......Page 371
Distribution Channels......Page 372
Pricing and Marketing Strategy for Borono-198......Page 373
The Future......Page 374
References......Page 375
Case 18: Technology Transfer at Laserservice Incorporated......Page 376
Market Highlights......Page 377
End Users Analysis......Page 378
Company Background......Page 379
Corporate Overview......Page 381
Corporate Philosophy......Page 383
Marketing......Page 384
New laser and inkjet printers......Page 386
Existing laser and inkjet printers......Page 388
End-user training and support services......Page 390
E-commerce......Page 391
Integration of Material......Page 396
List of Websites......Page 404