Strategic Retail Management: Text and International Cases

Front Matter....Pages i-xvi
Front Matter....Pages 1-1
Retail Functions....Pages 3-23
Store-based Retailing – Food and Near-food....Pages 25-46
Store-based Retailing – General Merchandise....Pages 47-70
Online Retailing....Pages 71-93
Cross-channel Retailing....Pages 95-114
Vertical Players – Manufacturers and Verticals....Pages 115-137
Front Matter....Pages 139-139
Growth Strategies....Pages 141-161
The Internationalisation of Retailing....Pages 163-184
Retail Branding and Positioning....Pages 185-206
Corporate Social Responsibility....Pages 207-226
Front Matter....Pages 227-227
Store Location – Trading Area Analysis and Site Selection....Pages 229-252
Merchandise and Category Management....Pages 253-277
Pricing....Pages 279-306
Marketing Communication....Pages 307-326
In-store Marketing....Pages 327-350
Customer Relationship Management....Pages 351-373
Front Matter....Pages 375-375
Buying – Strategy and Concepts....Pages 377-397
Logistics – Physical Distribution....Pages 399-418
Logistics – Supply Chain Management and Information Management....Pages 419-439
Monitoring Operational and Financial Performance....Pages 441-461
Back Matter....Pages 463-468