STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION.

Cover
Strategic Management of Technological Innovation
About the Author
Preface
For Instructors
For Students
Acknowledgments
Brief Contents
Contents
Chapter 1: Introduction
	The Importance of Technological  Innovation
	The Impact of Technological Innovation  on Society
	Innovation by Industry: The Importance of Strategy
		The Innovation Funnel
		The Strategic Management of Technological Innovation
	Summary of Chapter
	Discussion Questions
	Suggested Further Reading
	Endnotes
Part One: Industry Dynamics  of Technological Innovation
	Chapter 2: Sources of Innovation
		The Rise of “Clean Meat”
		Overview
		Creativity
			Individual Creativity
			Organizational Creativity
		Translating Creativity Into Innovation
			The Inventor
			Innovation by Users
			Research and Development by Firms
			Firm Linkages with Customers, Suppliers, Competitors, and Complementors
			Universities and Government-Funded Research
			Private Nonprofit Organizations
		Innovation in Collaborative Networks
			Technology Clusters
			Technological Spillovers
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 3: Types and Patterns ofInnovation
		Innovating in India: The Chotukool Project
		Overview
		Types of Innovation
			Product Innovation versus Process Innovation
			Radical Innovation versus Incremental Innovation
			Competence-Enhancing Innovation versus Competence-Destroying Innovation
			Architectural Innovation versus Component Innovation
			Using the Dimensions
		Technology S-Curves
			S-Curves in Technological Improvement
			S-Curves in Technology Diffusion
			S-Curves as a Prescriptive Tool
			Limitations of S-Curve Model as a Prescriptive Tool
		Technology Cycles
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 4: Standards Battles, Modularity,  and Platform Competition
		A Battle for Dominance in Mobile Payments
		Overview
		Why Dominant Designs Are Selected
			Learning Effects
			Network Externalities
			Government Regulation
			The Result: Winner-Take-All Markets
		Multiple Dimensions of Value
			A Technology’s Stand-Alone Value
			Network Externality Value
			Competing for Design Dominance  in Markets with Network Externalities
		Modularity and Platform Competition
			Modularity
			Platform Ecosystems
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 5: Timing of Entry
		UberAIR
		Overview
		First-Mover Advantages
			Brand Loyalty and Technological  Leadership
			Preemption of Scarce Assets
			Exploiting Buyer Switching Costs
			Reaping Increasing Returns Advantages
		First-Mover Disadvantages
			Research and Development Expenses
			Undeveloped Supply and Distribution Channels
			Immature Enabling Technologies and Complements
			Uncertainty of Customer Requirements
		Factors Influencing Optimal Timing of Entry
		Strategies to Improve Timing Options
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
Part Two: Formulating Technological Innovation Strategy
	Chapter 6: Defining the Organization’s Strategic Direction
		Tesla, Inc. in 2018
		Overview
		Assessing the Firm’s Current  Position
			External Analysis
			Internal Analysis
		Identifying Core Competencies and Dynamic Capabilities
			Core Competencies
			The Risk of Core Rigidities
			Dynamic Capabilities
		Strategic Intent
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 7: Choosing Innovation Projects
		Where Should We Focus Our Innovation Efforts? AnExercise
		Overview
		The Development Budget
		Quantitative Methods For Choosing Projects
			Discounted Cash Flow Methods
			Real Options
		Disadvantages of Quantitative  Methods
		Qualitative Methods for Choosing  Projects
			Screening Questions
			The Aggregate Project Planning Framework
			Q-Sort
		Combining Quantitative and Qualitative Information
			Conjoint Analysis
			Data Envelopment Analysis
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 8: Collaboration Strategies
		Ending HIV? Sangamo Therapeutics and Gene Editing
		Overview
		Reasons for Going Solo
			1. Availability of Capabilities
			2. Protecting Proprietary Technologies
			3. Controlling Technology Development  and Use
			4. Building and Renewing Capabilities
		Advantages of Collaborating
			1. Acquiring Capabilities and Resources Quickly
			2. Increasing Flexibility
			3. Learning from Partners
			4. Resource and Risk Pooling
			5. Building a Coalition around a Shared Standard
		Types of Collaborative Arrangements
			Strategic Alliances
			Joint Ventures
			Licensing
			Outsourcing
			Collective Research Organizations
		Choosing a Mode of Collaboration
		Choosing and Monitoring Partners
			Partner Selection
			Partner Monitoring and Governance
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 9: Protecting Innovation
		The Digital Music Distribution  Revolution
		Overview
		Appropriability
		Patents, Trademarks, and Copyrights
			Patents
			Trademarks and Service Marks
			Copyright
		Trade Secrets
		The Effectiveness and Use of Protection Mechanisms
			Wholly Proprietary Systems versus Wholly Open Systems
			Advantages of Protection
			Advantages of Diffusion
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
Part Three: Implementing Technological Innovation Strategy
	Chapter 10: Organizing for Innovation
		Organizing for Innovation at Google
		Overview
		Size and Structural Dimensions of the Firm
			Size: Is Bigger Better?
		Structural Dimensions of the Firm
			Centralization
			Formalization and Standardization
			Mechanistic versus Organic Structures
			Size versus Structure
			The Ambidextrous Organization: The Best of Both Worlds?
		Modularity and “Loosely Coupled” Organizations
			Modular Products
			Loosely Coupled Organizational  Structures
		Managing Innovation Across Borders
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 11: Managing the New Product Development Process
		Scrums, Sprints, and Burnouts: Agile Development at Cisco Systems
		Overview
		Objectives of the New Product Development Process
			Maximizing Fit with Customer  Requirements
			Minimizing Development Cycle Time
			Controlling Development Costs
		Sequential versus Partly Parallel  Development Processes
		Project Champions
			Risks of Championing
		Involving Customers and Suppliers in the Development Process
			Involving Customers
			Involving Suppliers
			Crowdsourcing
		Tools for Improving the New Product Development Process
			Stage-Gate Processes
			Quality Function Deployment (QFD)—The House of Quality
			Design for Manufacturing
			Failure Modes and Effects Analysis
			Computer-Aided Design/Computer-Aided  Engineering/Computer-Aided Manufacturing
		Tools for Measuring New Product Development Performance
			New Product Development Process Metrics
			Overall Innovation Performance
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 12: Managing New Product Development Teams
		Innovation Teams at the Walt Disney Company
		Overview
		Constructing New Product Development Teams
			Team Size
			Team Composition
		The Structure of New Product Development Teams
			Functional Teams
			Lightweight Teams
			Heavyweight Teams
			Autonomous Teams
		The Management of New Product  Development Teams
			Team Leadership
			Team Administration
			Managing Virtual Teams
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
	Chapter 13: Crafting a Deployment Strategy
		Deployment Tactics in the Global Video Game Industry
		Overview
		Launch Timing
			Strategic Launch Timing
			Optimizing Cash Flow versus Embracing Cannibalization
		Licensing and Compatibility
		Pricing
		Distribution
			Selling Direct versus Using Intermediaries
			Strategies for Accelerating Distribution
		Marketing
			Major Marketing Methods
			Tailoring the Marketing Plan to Intended Adopters
			Using Marketing to Shape Perceptions and Expectations
		Summary of Chapter
		Discussion Questions
		Suggested Further Reading
		Endnotes
Index