Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015

Front Matter....Pages i-xxxvi
Front Matter....Pages 1-1
Ambient Media in the View of the General Public and Their Relation to this Communication Form....Pages 3-9
Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation....Pages 11-17
Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event....Pages 19-24
The Role of Gender in the Construction of Self Through Fashion Brands....Pages 25-33
Bologna Efforts to Promote Skills and Competences in Higher Education and the Greek Context....Pages 35-43
Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector....Pages 45-53
Front Matter....Pages 55-55
Knowledge Management and Employee General Competencies in Accounting Firms....Pages 57-63
Personal Characteristics and Job Satisfaction of Greek Banking Employees....Pages 65-71
Social Networking Sites’ Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students....Pages 73-79
Personal Characteristics and Organizational Culture of Greek Banking Employees....Pages 81-87
Sustainability, Social Marketing and Host Attitudes About Tourism in the City of Larissa....Pages 89-95
Led to Change or Change to Lead?....Pages 97-105
Front Matter....Pages 107-107
An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media....Pages 109-114
Branding in the New Museum Era....Pages 115-121
e-Marketing in the Hotel Industry: Marketing Mix Strategies....Pages 123-129
IMC Strategies of Festivals in Destination Branding....Pages 131-137
Tourism Innovation: Theoretical and Empirical Review....Pages 139-144
The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events....Pages 145-152
e-services Development in the Collaborative World....Pages 153-158
Business Transformation Through Service Science: A Path for Business Continuity....Pages 159-164
Front Matter....Pages 107-107
The Concept of Corporate Reputation Assessment Model—The Stock Market Investors Perspective....Pages 165-171
How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool....Pages 173-179
Specifics of Marketing in the Process of Reintegration of Slovak Researchers....Pages 181-187
Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers....Pages 189-195
Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement....Pages 197-202
The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural Organizations....Pages 203-210
Priming Effects on Cross-Cultural Business Ethical Perceptions....Pages 211-216
Front Matter....Pages 217-217
Understanding Journalists on Twitter: The Czech Case....Pages 219-225
The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic....Pages 227-233
Reverse Logistics in Marketing Campaigns....Pages 235-241
Front Matter....Pages 243-243
Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms....Pages 245-251
The Perception of Warning Signs at Different Cultures....Pages 253-258
Humour—The Strongest Emotional Appeal in Advertising....Pages 259-264
The Links Among Quality, Service Recovery, Value, and Loyalty on the Internet....Pages 265-271
Front Matter....Pages 273-273
Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing....Pages 275-281
The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes....Pages 283-289
Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach....Pages 291-297
Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations....Pages 299-307
Corporate Competitiveness Based on Sustainability and CSR Values: Case Studies of Spanish MNCs....Pages 309-314
Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns....Pages 315-321
Front Matter....Pages 273-273
Changes in the Legal System of the Non-governmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-profit Sector....Pages 323-329
Environmental Reporting as a Part of a Marketing Communication....Pages 331-336
Corporate Social Responsibility and Financial Performance Within the Business Sector in Greece....Pages 337-345
Front Matter....Pages 347-347
Management of Medical Crisis Events Using ICT Tools....Pages 349-355
Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece”....Pages 357-363
Leadership Capabilities and their Effect on Job Performance, an Approach in Healthcare Sector....Pages 365-371
Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address It?....Pages 373-379
The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System....Pages 381-389
Assessment of Inhabitants’ Health Care Needs in Local Community....Pages 391-397
Front Matter....Pages 399-399
The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies....Pages 401-407
Analysis of the Characteristics of Knowledge-Intensive Firms in Greece....Pages 409-417
A Comparative Analysis of Knowledge-Based Firms in High-Tech Sectors and Knowledge Intensive Business Services....Pages 419-424
Reporting of Human Capital as One of the Corporate Social Responsibility Areas....Pages 425-431
Front Matter....Pages 433-433
Food Experiences: The Oldest Social Network…....Pages 435-444
Tourism Events: The SATA Rallye Azores in Facebook and Twitter....Pages 445-454
Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism....Pages 455-461
Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction. The Case Study of the Display and the Educational Program of the Archaeological Collection of Thespies (Biotia, Greece)....Pages 463-467
Cultural Policy and Marketing Management: The Case Study of New Museum of Acropolis....Pages 469-475
Front Matter....Pages 477-480
Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory....Pages 481-497
Modeling the Promotion Process of Academic Conferences Through Social Media....Pages 499-505
Front Matter....Pages 477-480
Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures....Pages 507-513
The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem....Pages 515-521
Modeling of Market Segmentation in Social Networks and Media....Pages 523-529
Modeling of B2C Communication Strategies in Electronic Commerce....Pages 531-537
Robots in the Hospital Setting: A Case Study....Pages 539-545
A Case Study on the Use of 3-D Printing Technologies in an Educational Institution....Pages 547-552
Information Systems Phases and Firm Performance: A Conceptual Framework....Pages 553-560
Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning....Pages 561-567
Blended Learning and Business Modeling in Technical Translation Studies....Pages 569-575
Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space....Pages 577-583
The Use of Individual Learning Styles in e-Learning....Pages 585-590
On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment....Pages 591-599
Information Communication Technology (ICT) in Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education. The Case Study of Greek Educational Institutions....Pages 601-608
Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart Education....Pages 609-614
Legal Aspects of the Use of Educational and Scientific Information Posted on the Internet for Organizing e-Learning According to the Russian Example....Pages 615-621
Protection of Confidential Information in Educational Information Environments....Pages 623-628
Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University....Pages 629-633
Front Matter....Pages 635-637
Communication Role for Applying Anchoring Pricing in the Information Sector....Pages 639-645
An Analytical Framework for the Analysis of an Information Economy....Pages 647-653
The Use of Social Media for Private Concerns in Organizations: An Interview Study....Pages 655-665
Front Matter....Pages 635-637
Toward an Integrated Approach to Information Management: A Literature Review....Pages 667-673
Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-LAS)....Pages 675-682
Retrieval and Dissemination of Information in Distributed and Wireless Environments....Pages 683-690
The Design of a Knowledge Base for the Prevention of Bullying in Elementary School....Pages 691-696
Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education....Pages 697-703
A Framework for Communities of Practice in Radiotherapy....Pages 705-711
Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard....Pages 713-717
Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study....Pages 719-725
Hypatia Digital Library: A Text Classification Approach Based on Abstracts....Pages 727-733
Reading Clubs: Current Trends and the Case of Greece....Pages 735-740
Learning Initiative Trends in Higher Education: A Domestic and International Overview....Pages 741-746
Country-of-Origin and Airline Brand Effects: A Study of Brand Associations....Pages 747-752
Trends Affecting e-Learning Experience Management....Pages 753-758
Strategic Innovative Communication Tools in Higher Education....Pages 759-764