Strategic Employee Communication: Building a Culture of Engagement

Front Matter ....Pages i-xxix
Front Matter ....Pages 1-1
 The Incoherence of a Solid Organizational Culture for Liquid Employees  (Thatiana Cappellano)....Pages 3-22
 Bodymedia Theory: A Value Proposition for Organizational Culture  (Simone Ribeiro de Oliveira Bambini)....Pages 23-35
 Organizational Ethics: The Challenges Faced by Communication and Culture to Change Behaviors  (Ágatha Camargo Paraventi)....Pages 37-47
 Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental  (William Antonio Cerantola)....Pages 49-59
 WhatsApp and the Mediatization of Informal Communication in Organizations  (Bruno Carramenha, Thatiana Cappellano, Viviane Regina Mansi)....Pages 61-74
 Diversity Management: An Overlook on Brazil’s Largest Companies  (Bruno Carramenha, Thatiana Cappellano)....Pages 75-89
 Behind Every Engagement There Is Always a Good Story  (Bruna Bezerra Lima)....Pages 91-95
 Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations  (Bruna Gomes Mascarenhas)....Pages 97-103
Front Matter ....Pages 105-105
 Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement  (Gail S. Thornton)....Pages 107-120
 Work, Motivation, and Monday Mornings  (André Caldeira)....Pages 121-132
 Building Trust from the Inside Out: Employees and Their Power of Influence  (Daniela Sandrini Bittencourt Ferreira)....Pages 133-145
 Leadership Communications, Dialogue, and Communications Areas: New Paths for Employee Communications  (Viviane Regina Mansi)....Pages 147-154
 Social Team Building as a Practice of Corporate Values to Achieve Engagement  (Silvana Nader)....Pages 155-167
 Humanized Employee Communications: The Possible Contributions of Public Relations in the BIOFAST Group Experience  (Solange Moura)....Pages 169-178
Front Matter ....Pages 179-179
 Employee Communications Management: The Role of Planning and Communication Channels  (Bruno Carramenha)....Pages 181-190
 The Maturity Matrix for Employee Communications: Paving the Way for a New Model of Organizational Communications  (Cynthia Sganzerla Provedel)....Pages 191-207
 Planning and Measurement: Propositions for the Strategic Work of Employee Communications  (Andréa Guardabassi, Gisele Lorenzetti)....Pages 209-224
 Communication Measurement as a Key Factor for Organizational Strategy Success  (Lívia Guadaim)....Pages 225-236
 On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale  (Paulo Henrique Soares, Rozália Del Gáudio)....Pages 237-253
 Simplification to Drive Relevance: GE’s Moment of “Letting Go”  (Danielle Abade Brito)....Pages 255-258
 Communications Agencies in Practice: Reflections and Stories from Working with Clients in Employee Communications Projects  (José Luís Ovando)....Pages 259-272
Front Matter ....Pages 273-273
 On Employee Communications Channels and Campaigns  (Marina Gerardi)....Pages 275-281
 Corporate Mobile Communication: Challenges and Reflections in an Environment of Connected Employees  (Renato Martinelli)....Pages 283-294
 An Employee Communications Strategy to Support the Launch of a New Business Strategy  (Javier Marín)....Pages 295-303
 Rituals and the Leaderships: Cases of Strategic Use of Communication Campaigns for the Employees  (Bruno Chaves)....Pages 305-313
Back Matter ....Pages 315-321