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ویرایش: 8 نویسندگان: Dan O´hair, Gustav W. Friedrich, Lynda Dee Dixon سری: ISBN (شابک) : 9780134011684, 2015011554 ناشر: Pearson سال نشر: تعداد صفحات: 301 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 29 مگابایت
در صورت تبدیل فایل کتاب Strategic Communication in Business and the Proffessions به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ارتباطات استراتژیک در تجارت و حرفه ها نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Cover Title Page Copyright Page Brief Contents Contents Preface Acknowledgments 1 Communication in Organizations 1.1: Overview 1.2: The Interactive Communication Process 1.3: Reasons for Communication Failure 1.3.1: Inadequate Information 1.3.2: Information Overload 1.3.3: Poor-Quality Information 1.3.4: Poor Timing 1.3.5: Lack of Feedback or Follow-up 1.3.6: Problems with Channels 1.3.7: Incompetent Communication 1.3.8: Ineffective Goal Setting 1.3.9: Communication Anxiety 1.3.10: Cultural Barriers 1.4: Understanding Organizational Communication 1.4.1: Classical Theory 1.4.2: Humanistic Theory 1.4.3: Systems Theory 1.4.4: Organizational Culture Summary 2 The Model of Strategic Communication 2.1: Overview 2.2: Situational Knowledge 2.2.1: Values and Ethics 2.2.2: Organizational Structure 2.2.3: Organizational Learning 2.2.4: On-the-Job Training 2.2.5: Politics 2.2.6: Communication Climate 2.2.7: Benefits of Situational Knowledge 2.3: Goal Setting 2.3.1: Goal-Setting Process 2.3.2: Benefits of Goal Setting 2.4: Communication Competence 2.4.1: Messages 2.4.2: Internal Communication 2.4.3: External Communication 2.4.4: Channels 2.5: Anxiety Management 2.5.1: Causes of Communication Anxiety 2.5.2: Effects of Communication Anxiety 2.5.3: Manage Communication Anxiety Summary 3 Diversity in Business and the Professions 3.1: Overview 3.2: The Issues of Diversity 3.2.1: Diversity in the Workplace 3.2.2: How We Are Affected by Diversity 3.2.3: Cultural Descriptions of the United States 3.3: Communication Among Diverse People 3.3.1: Gender 3.3.2: Age 3.3.3: Ethnicity 3.3.4: Physical Abilities and Appearance 3.3.5: Religious Affiliation 3.3.6: Sexual Orientation 3.4: Understand Your Perspectives 3.5: Personality Traits and Competence 3.5.1: Flexibility 3.5.2: Ability to Tolerate Ambiguity 3.5.3: Nonjudgmental Attitudes 3.5.4: Respect for Self and Others 3.5.5: Ability to Analyze 3.6: Cultural Conflict 3.6.1: Positive Cultural Conflict 3.6.2: The Cultural Communication Conflict Triangle Summary 4 Listening Skills 4.1: Overview 4.2: Listening in Your Career 4.2.1: Benefits of Good Listening 4.2.2: Problems with Ineffective Listening 4.3: Hearing Versus Listening 4.4: The Role of Perception 4.4.1: Factors Influencing Perception 4.4.2: Assess Your Own Perceptions 4.4.3: Assess Others’ Perceptions 4.5: Goal Setting for Interactive Listening 4.5.1: Identify Objectives 4.5.2: Know Your Listening Style 4.5.3: Generate Energy 4.6: Situational Knowledge and Interactive Listening 4.6.1: Speaker’s Communication Style 4.6.2: Environmental Distractions 4.6.3: Emotional Distractions 4.6.4: Message Content 4.7: Competence in Interactive Listening 4.7.1: Talk Less 4.7.2: Ask Questions 4.7.3: Use Nonverbal Behavior 4.7.4: Dismantle the Three D’s 4.7.5: Fight Boredom 4.7.6: Make the Most of Listening Opportunities 4.8: Manage Listening Anxiety 4.9: Evaluate Your Interactive Listening 4.10: Information Literacy Summary 5 Verbal and Nonverbal Skills 5.1: Overview 5.1.1: Architectural Nonverbal Communication 5.2: Goal Setting for Effective Messages 5.3: Personal and Environmental Factors 5.3.1: Structure of Messages 5.3.2: Status 5.3.3: Perceptions 5.3.4: Proxemics 5.3.5: Territoriality 5.3.6: Clothing and Personal Appearance 5.3.7: Environmental Factors 5.4: Verbal and Nonverbal Competence 5.4.1: Choose the Setting for Communication 5.4.2: Chronemics 5.4.3: Use Language Effectively 5.4.4: Avoid Racist and Sexist Language 5.4.5: Paralanguage 5.4.6: Interpret Nonverbal Cues Accurately 5.5: Minimize Communication Stress 5.6: Message Strategies 5.6.1: Conversation 5.6.2: How to Make Requests and Give Directives Summary 6 Leadership and Management Skills 6.1: Overview 6.2: What Does a Leader Do? 6.2.1: Managerial Functions and Leadership Skills 6.2.2: Future-Oriented Skills 6.2.3: Listening Skills for Leaders 6.3: Management Theory 6.3.1: Likert’s Systems of Management 6.3.2: Blake and Mouton’s Research 6.4: Leadership Theories 6.4.1: Vroom and Yetton’s Leader-Participation Model 6.4.2: Kuhnert and Lewis’s Transactional Leadership Theory 6.4.3: Kuhnert and Lewis’s Transformational Leadership Theory 6.5: Leadership Versus Management 6.6: Goal Setting for the Present and Future 6.6.1: Shared Values 6.6.2: Vision 6.6.3: Management of Change 6.7: Situational Knowledge and Strategic Leadership 6.7.1: Knowledge About Self 6.7.2: Organizational Knowledge 6.8: Competent Leadership 6.8.1: Trust 6.8.2: Understanding 6.8.3: Empowerment 6.9: Confident Leadership 6.9.1: Optimism 6.9.2: Persistence 6.9.3: Passion 6.9.4: Accept Responsibility for Failure Summary 7 Work Relationships 7.1: Overview 7.2: Manager–Employee Relationships 7.2.1: Set Goals for an Important Relationship 7.2.2: Communication Climate 7.2.3: Manage Power and Diversity Competently 7.3: Coworker Relationships 7.3.1: Proximity 7.3.2: Shared Interests and Common Tasks 7.3.3: Satisfaction of Needs 7.3.4: Technology and Work Relationships 7.3.5: Relationships with Difficult Coworkers 7.4: Mentoring Relationships 7.4.1: Importance of Mentoring Relationships 7.4.2: Characteristics of Mentor and Protégé Roles 7.4.3: Gender and Cultural Issues 7.5: Romantic Relationships in the Workplace 7.5.1: Pervasiveness 7.5.2: Consequences 7.6: Sexual Harassment 7.7: Employee–Customer Relationships 7.7.1: Know the Customer 7.7.2: Communicate with the Customer Competently 7.7.3: Manage Anxiety in the Customer Relationship Summary 8 Interviewing Skills 8.1: Overview 8.2: The Interview 8.2.1: Planned Discourse 8.2.2: Dyadic Discourse 8.2.3: Interactive Discourse 8.3: Goal Setting: Dyadic Communication 8.4: Structuring the Interview 8.4.1: The Opening 8.4.2: The Body 8.4.3: The Closing 8.5: Ask Effective Questions 8.5.1: Question Meaning 8.5.2: Question Form 8.5.3: Question Sequence 8.6: Respond and Provide Feedback 8.7: Interviews in Business Settings 8.8: Employment Interviews 8.8.1: Goal Setting in Employment Interviews 8.8.2: Situational Knowledge in Employment Interviews 8.8.3: Communication Competence 8.8.4: Manage Anxiety in the Interview 8.9: Appraisal Interviews 8.9.1: Purposes and Goals of Appraisal Interviews 8.9.2: Performance Reviews 8.9.3: How to Conduct the Interview 8.9.4: How to Receive Bad News 8.9.5: Setting Revised Goals 8.10: Disciplinary Interviews 8.10.1: Notify the Employee 8.10.2: Review the Employee’s Side of the Story 8.10.3: Institute Disciplinary Action Summary 9 Fundamentals of Group Communication 9.1: Overview 9.2: What Is a Group? 9.3: Factors Influencing Group Communication 9.3.1: Cohesiveness 9.3.2: Norms 9.3.3: Roles 9.3.4: Conformity 9.3.5: Groupthink 9.3.6: Advocacy 9.3.7: Conflict in Groups 9.3.8: Groups as Systems 9.3.9: Group Leadership 9.4: Factors Affecting Group Participation 9.4.1: Approachability 9.4.2: Commitment 9.4.3: Participation Styles 9.5: Teleconferences and Videoconferences 9.6: Special Groups 9.6.1: Quality Circles 9.6.2: Self-Managing Teams 9.6.3: Affinity Groups Summary 10 Meetings as Forums for Problem Solving 10.1: Overview 10.2: Goals Set the Agenda 10.2.1: Organizational Goals 10.2.2: Group Goals 10.2.3: Individual Goals or Needs 10.3: Prepare for the Meeting 10.3.1: Meeting Facilities 10.3.2: Setting Rules of Order 10.3.3: Knowing the Group 10.3.4: Nonverbal Communication 10.4: Develop Critical Thinking Skills 10.4.1: Analysis 10.4.2: Reasoning 10.4.3: Interpretation 10.4.4: Evaluation 10.5: Competence in Problem Solving 10.5.1: Reflective Thinking 10.5.2: Nominal Group Technique 10.5.3: Delphi Technique 10.5.4: Decision-Making Options 10.6: Manage Anxiety in Meetings 10.7: Evaluate Group Effectiveness 10.7.1: Dimensions of Group Evaluation 10.7.2: Individual Evaluation Summary 11 Negotiation and Conflict Management 11.1: Overview 11.2: Argumentativeness and Verbal Aggressiveness 11.2.1: Controlling Verbal Aggressiveness 11.3: Negotiation 11.3.1: Goal Setting for Negotiation 11.3.2: Formal Versus Informal Bargaining 11.3.3: Present Your Position Competently 11.3.4: Manage Anxiety in Negotiation 11.4: Conflict Management 11.4.1: What Is Conflict? 11.4.2: Competing Goals and Conflict 11.4.3: Managing Conflicting Goals 11.4.4: Conflict Styles and Tactics 11.5: A Strategic Approach to Conflict 11.5.1: Set Goals for Conflict Resolution 11.5.2: Use Situational Knowledge to Understand Conflicts 11.5.3: Communicate Competently in Conflict Situations 11.5.4: Manage Anxiety in Conflict Situations Summary 12 Develop and Deliver Effective Presentations 12.1: Overview 12.2: Communication Apprehension 12.2.1: Why Is Public Speaking Frightening? 12.3: Identify the Topic 12.4: Identify General and Specific Purposes 12.4.1: General Purpose 12.4.2: Specific Purpose 12.5: Analyze the Audience 12.6: Identify and Research Main Ideas 12.6.1: Generate Potential Main Ideas 12.6.2: Perform Research 12.7: Provide Support for Ideas 12.7.1: Explanations 12.7.2: Examples 12.7.3: Statistics 12.7.4: Testimony 12.7.5: Visual Aids 12.8: Develop an Introduction and a Conclusion 12.8.1: The Introduction 12.8.2: The Conclusion 12.9: The Outline 12.9.1: Types of Outlines 12.9.2: Basic Principles 12.9.3: Transitions 12.10: Present the Message Competently 12.10.1: Types of Delivery 12.10.2: Characteristics of Effective Delivery 12.10.3: Develop a Strategy for Rehearsal 12.10.4: Other Considerations 12.11: How to Field Audience Questions Summary 13 Informative Presentations 13.1: Overview 13.2: The Range of Informative Presentations 13.3: Accumulation of Information 13.4: Functions of Informative Presentations 13.4.1: Share Information and Ideas 13.4.2: Shape Perceptions 13.4.3: Set Agendas 13.5: Organize the Presentation 13.5.1: Description 13.5.2: Demonstration 13.5.3: Explanation 13.6: Typical Formats 13.7: Guidelines for a Successful Presentation 13.7.1: Analyze Potential Sources of Noise 13.7.2: Adapt to Your Listeners 13.7.3: Shared Perspectives 13.8: Situational Knowledge and Technology 13.8.1: Video 13.8.2: Television 13.9: Camera Skills and Special Occasions 13.9.1: Practice 13.9.2: Appearance 13.9.3: Multimedia Technology and Presentations 13.10: Manage Anxiety Through Practice and Knowledge Summary 14 Persuasive and Special Presentations 14.1: Overview 14.2: Functions of Persuasive Presentations 14.2.1: Reinforce 14.2.2: Refute 14.2.3: Promote Change 14.2.4: Call to Action 14.3: Persuasive Formats 14.3.1: Sales Presentations 14.3.2: Proposals 14.3.3: Motivational Sessions 14.3.4: Crisis Situations 14.4: Basic Resources for Persuasion 14.4.1: The Listeners’ Perspective 14.4.2: Motivators 14.4.3: Opinion Leaders 14.4.4: Critical Thinking and Persuasion 14.4.5: Source Credibility 14.5: The Persuasion Process 14.5.1: Order Effects 14.5.2: One-Sided Versus Two-Sided Presentations 14.6: Special Occasion Presentations 14.6.1: Types of Presentations Summary Glossary A B C D E F G H I J K L M N O P Q R S T U V Endnotes Credits Index A B C D E F G H I J K L M N O P Q R S T U V W Y