Sport Facility and Event Management

Cover Page
Title Page
Copyright Page
Brief Contents
Contents
Preface
Acknowledgments
About the Authors
Contributors
Reviewers
Chapter 1 Introduction and History
	Introduction
	Evolution of Facilities
	Trends in Sport Facilities
	Trends in Local Sport Facilities and Events
	Scale of the Sport Event Industry
	Who Manages Sport Events?
	Summary
	Discussion Questions
	References
Chapter 2 Project Management and Event Planning
	Introduction
	Project Management
	Phases of Project Management
	The Processes
	The Phases
	The Domains
	Tools of Project Management
	Summary
	Discussion Questions
	References
Chapter 3 Facility Design and Construction
	Introduction
	The Construction Project
	Feasibility
	Estimating Costs and Budgeting
	Estimating Construction Costs
	Site Selection
	Finding the Site
	Design Process
	Construction Process
	Insurance
	Green Construction and LEED Certification
	Summary
	Discussion Questions
	References
Chapter 4 Risk Management
	Introduction
	What Is Risk?
	Types of Risk
	Terrorism and Sport
	What Is Risk Management?
	What Are the Benefits of Good Risk Management?
	Steps in the Risk Management Process
	Summary
	Discussion Questions
	Case References
	References
Chapter 5 Finance and Budgeting
	Introduction
	Capital Projects
	Equity Finance
	Debt Finance
	Operational Revenues
	Budgeting for Facilities and Events
	Budgeting Approaches
	Common Expenses in Facility and Event Budgets
	Summary
	Discussion Questions
	References
Chapter 6 Bidding and Planning for Different Events
	Introduction
	Executing Events
	Identifying Reasons for Creating, Bidding, or Hosting an Event
	Event Feasibility
	SWOT Analysis
	The Bidding Process
	Types of Events
	Timelines for Events
	Summary
	Discussion Questions
	References
Chapter 7 Designing the Event Experience
	Introduction
	Creating the Sport Event Experience
	Characteristics of Experiences
	Experience Dimensions
	Designing Experiences
	Co-creating Experiences
	Meanings Attached
	Summary
	Discussion Questions
	References
Chapter 8 Marketing the Facility and Events
	Introduction
	Feasibility
	Developing the Marketing Strategy and Plan
	Segmentation
	Building the Relationship
	Positioning
	Price
	Place
	Promotion
	Communicating the Message
	Summary
	Discussion Questions
	References
Chapter 9 Consumer Behavior
	Introduction
	Consumption Factors
	Motivating Factors
	The Decision-Making Process
	Summary
	Discussion Questions
	References
Chapter 10 Managing People in Facilities and Events
	Introduction
	Event Organizations
	Managing the Staff
	Managing Volunteers
	Summary
	Discussion Questions
	References
Chapter 11 Customer Service
	Introduction
	The Customer Service Plan
	Ways to Measure Customer Service and Service Quality
	Outcomes of Service Encounters
	A Damaged Reputation
	A Loss of Good Employees
	Satisfaction
	Loyalty and Repatronage
	Summary
	Discussion Questions
	References
Chapter 12 Sponsorship
	Sponsorship Defined
	Defining Each Level
	Interconnectivity of Levels
	Sponsorship Inventory
	Finding and Acquiring Sponsors
	Writing a Sponsorship Proposal Letter
	How to Sell Your Event to Potential Sponsors
	Determining Objectives
	The Sponsorship Agreement
	Activation
	Summary
	Discussion Questions
	References
Chapter 13 Traditional Revenue Generation in Sport and Recreation
	Introduction
	Why Is It Important to Identify Sources of Revenue?
	Venue Revenue
	Ticket Sales Strategies
	Promotions
	Loyalty Programs
	Ancillary Revenue
	Event Revenue
	Multipurpose Sport Facilities
	Event Packaging
	Summary
	Discussion Questions
	References
Chapter 14 Sustainability and Legacy
	Introduction
	What Are Legacies?
	Growth in Sport Tourism
	Sport Event Sizes
	Medium- and Small-Scale Events
	Why Is Legacy Important?
	Components of Legacy Impacts
	Legacy Event Structures
	Measuring Legacies
	Summary
	Discussion Questions
	References
Chapter 15 Measurement and Evaluation
	Introduction
	Why Are Measurement and Evaluation Important?
	What Are Performance Measurements Used For?
	How and When to Measure Performance
	What to Measure
	Economic Impact Analysis
	Environmental Impact Analysis
	Summary
	Discussion Questions
	References
Glossary
Index