Sport as a Business: International, Professional and Commercial Aspects

Cover......Page 1
Contents......Page 6
List of Figures and Tables......Page 8
Notes on the Contributors......Page 10
Sport as a Business: Introduction......Page 18
Part I: Sport Consumers’ Perspective......Page 30
1 ‘As American as Mom, Apple Pie and Dutch Soccer?’: The Team Identification of Foreign Ajax FC Supporters......Page 32
2 Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students......Page 52
3 Travel Time Elasticities in Recreational Sports: Empirical Findings for the Professionalization in Sports Facility Management......Page 70
Part II: Sport Events and Sport Facilities......Page 90
4 Perceptions of the Impacts of Major Commercial Sport Events......Page 92
5 Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics......Page 116
6 Enhancing Public Sports Facilities: A Representation of the Global Value......Page 132
Part III: Sports Organizations and Governance......Page 152
7 Sports Organizations, Professionalization and Organizational Conflict: A Review of the Literature......Page 154
8 International and Professional Dimensions of  National Governing Bodies: Insights from the Gaelic Athletic Association......Page 170
9 The Role of Central Brokers and Their Influence on Effectiveness in an Intentionally Created Sports Professionalization Network......Page 187
10 Business Ecosystem Co-evolution: The Ultimate Fighting Championships......Page 211
11 Learning from Failure: Is Major League Soccer Repeating the Mistakes of the North American Soccer League?......Page 230
12 Learning from Success: Implementing a Professional Football League in Japan......Page 245
Index......Page 268