Software Product Management: The ISPMA®-Compliant Study Guide and Handbook

Preface
	Author
	Contributors
Software Product Management
Contents
1: Introduction
	1.1 About this Book
	1.2 Conventions
2: Management of Software as a Business
	2.1 A Little History
		2.1.1 Moore´s Law
		2.1.2 The Internet
	2.2 Product Management for Software: Terms and Characteristics
		2.2.1 Platform, Family, and Line
		2.2.2 Cloud Computing
	2.3 Software as a Business
		2.3.1 Low Capital Investment
		2.3.2 Law of Increasing Returns
		2.3.3 The Financial Life Cycle of a Software Product
	2.4 Business Models
		2.4.1 Describing a Business Model
		2.4.2 Business Models in the Software Industry: Software Product Company
		2.4.3 Business Models in the Software Industry: Professional Service vs. Product
		2.4.4 Business Models in the Software Industry: Open Source
		2.4.5 Business Models in the Software Industry: Free Commercial Products
		2.4.6 Business Considerations for Corporate IT Organizations
	2.5 The Software Product Management Framework
		2.5.1 The Four Software Product Scenarios
	2.6 The Role and Organization of SPM
		2.6.1 Objectives and Success Measurements
		2.6.2 The Role of the Software Product Manager
		2.6.3 Organizational Aspects of SPM
3: Product Strategy
	3.1 Product Vision
		3.1.1 Overview
		3.1.2 Concept
		3.1.3 Development of a Product Vision
		3.1.4 Further Examples and Variations
		3.1.5 Outcome and Impacts
		3.1.6 Summary and Conclusions
	3.2 Product Name
		3.2.1 Overview
		3.2.2 Concept
		3.2.3 Process
		3.2.4 Summary and Conclusions
	3.3 Customers
	3.4 Market
		3.4.1 Overview
		3.4.2 Concept
		3.4.3 Determining a Product´s Market
		3.4.4 Variations
		3.4.5 Outcome and Impacts
		3.4.6 Summary and Conclusions
	3.5 Product Definition
		3.5.1 Overview
		3.5.2 Concept
		3.5.3 Defining a Product
		3.5.4 Outcome and Impacts
		3.5.5 Summary and Conclusions
	3.6 Delivery Model and Tailorability
		3.6.1 Overview
		3.6.2 Delivery Model
		3.6.3 Tailorability
		3.6.4 Mode of Delivery
		3.6.5 Process, Outcome and Impacts
		3.6.6 Summary and Conclusions
	3.7 Positioning
		3.7.1 Overview
		3.7.2 Customer Segmentation and Value Proposition
		3.7.3 Go-to-Market Approaches: Channels vs. Product-Led Growth
		3.7.4 Process
		3.7.5 Outcome and Impacts
		3.7.6 Summary and Conclusions
	3.8 Service Strategy
		3.8.1 Overview
		3.8.2 Concept
		3.8.3 Process
		3.8.4 Outcome and Impacts
		3.8.5 Summary and Conclusions
	3.9 Sourcing
		3.9.1 Overview
		3.9.2 Concept
		3.9.3 Decision-Making for Sourcing
		3.9.4 Summary and Conclusions
	3.10 Pricing
		3.10.1 Overview
		3.10.2 Concept
		3.10.3 Fundamentals
		3.10.4 Roles and Decision-Making in Software Product Pricing
		3.10.5 Subscription-Based Models
		3.10.6 Summary and Conclusions
	3.11 Financial Management
		3.11.1 Overview
		3.11.2 Building and Using the Financial Model
		3.11.3 Forecasting
		3.11.4 Cost Structure and Management
		3.11.5 Revenue Model
		3.11.6 Business Case
		3.11.7 Bundling
		3.11.8 Summary and Conclusions
	3.12 Ecosystem Management
		3.12.1 Overview
		3.12.2 Concept
		3.12.3 Partner Programs
		3.12.4 Summary and Conclusions
	3.13 Legal Aspects
		3.13.1 Overview
		3.13.2 Contracts
		3.13.3 Protection of Intellectual Property
		3.13.4 Open Source
		3.13.5 Data Protection
		3.13.6 Summary and Conclusions
	3.14 Performance and Risk Management
		3.14.1 Overview
		3.14.2 Performance Management
		3.14.3 Risk Management
		3.14.4 Summary and Conclusions
	3.15 Product Strategy Processes and Documentation
		3.15.1 Overview
		3.15.2 Strategy Processes and Yearly Plan
		3.15.3 Documentation
		3.15.4 Tools
		3.15.5 Summary and Conclusions
4: Product Planning
	4.1 Customer Insight
	4.2 Product Planning Approaches
		4.2.1 The Requirements-Driven Approach
			Overview
			Concepts
			Requirements Engineering Methodology
			Internationalization
			Documentation of the Requirements
			Managing Requirements Engineering
		4.2.2 The Data-Analysis-Driven Approach
			Overview
			Concepts and Techniques
		4.2.3 The Data-Input-Driven Approach
			Overview
			Concepts and Techniques
		4.2.4 Product Planning in the Four Product Scenarios Techniques
			Kano Model: Attractive Attributes (Delighters)
			Kano Model: One-Dimensional Attributes (Satisfiers)
			Kano Model: Must-Be Attributes (Dissatisfiers)
			Kano Model: Indifferent Attributes (Non-requirements)
		4.2.5 Summary and Conclusions
	4.3 Release Management
		4.3.1 Overview
		4.3.2 Releases with Continuous Development and Deployment
		4.3.3 Systematic Release Planning
			Concepts
			Release Planning Methods
			The Release Plan
		4.3.4 Summary and Conclusions
	4.4 Roadmapping
		4.4.1 Overview
		4.4.2 Concept
		4.4.3 Graphical Representations of Roadmaps
		4.4.4 Roadmapping Process
		4.4.5 Variations of Roadmapping
		4.4.6 Summary and Conclusions
	4.5 Product Life Cycle Management
		4.5.1 Overview
		4.5.2 The Product and Product Category Life Cycles
		4.5.3 Product Planning Tactics
		4.5.4 Summary and Conclusions
	4.6 Process Measurement and Improvement
		4.6.1 Overview
		4.6.2 Product Planning Processes
		4.6.3 Improving Product Planning Performance
		4.6.4 Tool Support
		4.6.5 Summary and Conclusions
5: Strategic Management
	5.1 Corporate Strategy
		5.1.1 Overview
		5.1.2 Concept
		5.1.3 Process
		5.1.4 Examples and Variations
		5.1.5 Outcome and Impacts
		5.1.6 Summary and Conclusions
	5.2 Portfolio Management
		5.2.1 Overview
		5.2.2 Concept
		5.2.3 Process
		5.2.4 Examples and Variations
		5.2.5 Outcome and Impacts
		5.2.6 Summary and Conclusions
	5.3 Innovation Management
		5.3.1 Overview
		5.3.2 Concept
		5.3.3 Process
		5.3.4 Examples and Variations
		5.3.5 Outcome and Impacts
		5.3.6 Summary and Conclusions
	5.4 Resource Management
	5.5 Compliance Management
	5.6 Market Analysis
		5.6.1 Overview
		5.6.2 Concept
		5.6.3 Examples and Variations
		5.6.4 Outcome and Inputs
		5.6.5 Summary and Conclusions
	5.7 Product Analysis
		5.7.1 Overview
		5.7.2 Concept
		5.7.3 Implementation
		5.7.4 Summary and Conclusions
	5.8 Corporate Strategy Processes
6: Orchestration of an Organization´s Functional Areas
	6.1 Role and Processes
	6.2 Development and UX Design
		6.2.1 Organizational Setup, Roles, and Processes in Development
		6.2.2 Product Architecture Management
		6.2.3 User Experience (UX) Design
		6.2.4 SPM´s Focus Areas for Orchestrating Development and UX Design
	6.3 Marketing
		6.3.1 The Marketing Organization
		6.3.2 Typical Areas of Conflict
		6.3.3 SPM´s Focus Areas for Orchestrating Marketing
	6.4 Sales and Fulfillment
		6.4.1 Sales Motivation and Compensation
		6.4.2 The Sales Organization
		6.4.3 The Sales Cycle
		6.4.4 Typical Areas of Conflict: Sales
		6.4.5 Typical Areas of Conflict: Fulfillment
		6.4.6 SPM´s Focus Areas for Orchestrating Sales and Fulfillment
	6.5 Delivery Services and Support
		6.5.1 Typical Areas of Conflict: Delivery Services
		6.5.2 Approaches to Address Conflict: Delivery Services and Support
		6.5.3 SPM´s Focus Areas for Orchestrating Delivery Services and Support
	6.6 Orchestration Skills
		6.6.1 Mindset for Influencing Without Authority
		6.6.2 Sources of Power
		6.6.3 Managing Conflict
		6.6.4 Negotiation Skills
7: SPM Today and Tomorrow
	7.1 The Future of SPM
	7.2 The State of Practice
	7.3 SPM in Different Business Scenarios
		7.3.1 Standard Software Products
		7.3.2 Platforms
		7.3.3 Software in Software-Intensive Systems (Embedded Software)
		7.3.4 Software in Professional (Human) Services (Embedded Software)
		7.3.5 Software Managed by Corporate IT Organizations
	7.4 ISPMA
Glossary
	Terms of Use
References
Index